As an important national defense policy in Taiwan, all-out defense raises many concerns from both the academia and the military. The major means to carry out all-out defense policy is through many levels of education. And the spirit among different educational forms is to educate with fun. Two most noticed forms of all-out defense education are summer battle camps and base open tours. Both are highly popular and really draw the public's attention. However, summer battle camps only allow the youth (mostly high school students) to attend, while base open tours are held for everyone. Since base open tours have to connect all levels of people together, their communication strategies must have an approach of embracing and absorbing all the favorable elements. To study this approach, this paper first points out the limitations of early base open tours. Then the paper seeks to draw different favorable elements from modern marketing literatures such as experiential marketing, story-telling marketing, and even factory tours. Finally, based on our new approach, the paper proposes the implementation of base experience tours instead of plain base open tours.