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題名:
Divisionalization, Franchising, or Mixing: A Market Competition Perspective
書刊名:
經濟與管理論叢
作者:
Lin, Chi-chih
出版日期:
2010
卷期:
6:2
頁次:
頁157-174
主題關鍵詞:
Divisionalization
;
Franchising
;
Market sale
;
Product differentiation
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:82
This paper considers strategic delegation for analyzing the optimal retail-organizational form for a firm. Our results indicate that expansion by a mix of divisions and franchises is possible, provided that there exists hierarchical conflict, the market is medium-sized, and the products are imperfect substitutes. The sales maximization for divisionalization plays an important role in the choice of retail-organizational form. This stems from the fact that the equilibrium outcome of profit delegation is more competitive than that of market share delegation, which itself is more competitive than that of sales delegation, where firms rely on expansion by a mix of divisions and franchises. Consequently, firms do not franchise to avoid a cost disadvantage, provided that top managers are guided by profit maximization. When the objective of each top manager is market share maximization, all top managers expect their rivals will retaliate, and this reduces the temptation to be aggressive in the first place. Accordingly, firms do not divisionalize to relax interbrand competition.
以文找文
期刊論文
1.
Ritz, R. A.(2008)。Strategic Incentives for Market Share。International Journal of Industrial Organization,26,586-597。
2.
Baumol, W.(1958)。On the Theory of Oligopoly。Economica,25,187-198。
3.
Baye, M. R.、Crocker, K. J.、Ju, J.(1996)。Divisionalization, Franchising and Divestiture Incentives in Oligopoly。American Economic Review,86,223-236。
4.
Baye, M. R.、Crocker, K. J.、Ju, J.(1996)。Divisionalization and Franchising Incentives with Integral Competing Units。Economics Letters,50(3),429-435。
5.
Corchon, L. C.(1991)。Oligopolistic Competition among Groups。Economics Letters,36,1-3。
6.
Corchon, L. C.、Gonzalez, M.(2000)。On the Competitive Effects of Divisionalization。Mathematical Social Sciences,39,71-79。
7.
Hall, M.(1967)。Sales Revenue Maximization: An Empirical Examination。Journal of Industrial Economics,15,143-156。
8.
Jansen, T.、Lier, A.、Witteloostuijn, A.(2007)。A Note on Strategic Delegation: The Market Share Case。International Journal of Industrial Organization,25,531-539。
9.
Lackman, C. L.、Craycraft, J. L.(1974)。Sales Maximization and Oligopoly: A Case Study。Journal of Industrial Economics,23,81-95。
10.
Martin, R. E.(1988)。Franchising and Risk Management。American Economic Review,78,954-968。
11.
Polasky, S.(1992)。Divide and Conquer: On the Profitability of Forming Independent Rival Divisions。Economics Letters,40(3),365-371。
12.
Saggi, K.、Vettas, N.(2002)。On Intrabrand and Interbrand Competition: The Strategic Role of Fees and Royalties。European Economic Review,46,189-200。
13.
Schwartz, M.、Thompson, E. A.(1986)。Divisionalization and Entry Deterrence。Quarterly Journal of Economics,101,307-322。
14.
Wang, L. F. S.、Wang, Y. C.(2008)。Brand Proliferation and Inter-Brand Competition: The Strategic Role of Transfer Pricing。Journal of Economic Studies,35,278-292。
15.
Zabojnik, J.(1998)。Sales Maximization and Specific Human Capital。RAND Journal of Economics,29,790-802。
16.
Ziss, S.(1998)。Divisionalization and Product Differentiation。Economics Letters,59(1),133-138。
17.
Fershtman, C.、Judd, K. L.(1987)。Equilibrium incentives in oligopoly。American Economic Review,77(5),927-940。
18.
Sklivas, Steven D.(1987)。The Strategic Choice of Managerial Incentives。Rand Journal of Economics,18(3),452-458。
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