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引文資料
題名:
旅遊的想像與真實--從遊客經驗解讀媒體建構的地方意象
書刊名:
島嶼觀光研究
作者:
李君如
/
廖嘉瑜
作者(外文):
Li, Chun-ju
/
Liao, Chia-yu
出版日期:
2010
卷期:
3:2
頁次:
頁1-25
主題關鍵詞:
韓劇
;
媒體效應
;
媒體/電影觀光
;
Media-related tourism
;
Korean TV Dramas
;
Film-induced tourism
;
Movie tourism
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:
3
點閱:89
媒介觀光Media-related tourism意指媒體將某地以書籍、作者、電視節目和電影的方式呈現,將特定景點塑造爲具有故事性、吸引觀光客前往體驗的一種手法。雖然電影的主要意圖並非誘使人們去參觀此地,但它卻增強了觀眾對電影中這個地方的認識,提高觀光吸引力和收益性。尤其近年韓國以影視打入台灣市場,已然引發一波「韓劇觀光」的新潮流。本研究以曾赴韓的旅客爲深入訪談的對象,藉由旅客的旅遊經驗,探討媒體如何影響地方意象的建構過程。研究發現韓劇確實會影響受訪者對地方的印象、消費行爲及旅遊體驗。在印象方面,韓劇將韓國人的生活面貌呈現,建立對韓國印象的管道、加強既有的印象或改變原來負面的印象;在消費行爲方面,韓劇在不同故事情節、識別標誌及演員的包裝下,吸引受訪者對劇中不同內容物的興趣,進而影響消費;媒體所造成的觀光效應在有無觀看韓劇的受訪者身上有極大的差異,對韓劇場景的期待與感受也有所不同,因而建構不同層次的旅遊體驗。
以文找文
Media-related tourism comprehends its concept behind the places through the products of hooks, authors, TV programs and films; it is also an effective way to attract tourists from around the world to visit the places. Although the primary intentions of the movies were not to attract people to visit their places, the films really have enhanced the awareness, attractiveness, and profitability of the locations. With the recent export of Korea TV dramas, it has now become one of the tourism sensations in Taiwan, called "Korea TV drama tourism", which has also boosted Korea tourism successfully. This paper used in-depth interviews of Taiwanese tourists who have recently visited Korea and were predominately attracted by Korean TV dramas to create recommendations on how other countries developed their media related tourism. The study indicated that Korean TV dramas have great influences on interviewees' perceptions, consumers' behavior and tourists' experience of the image to a place. Korea TV dramas have enhanced the image and turned negative into good by presenting the lifestyle of Korean to audiences. Packaging through various story plots, icons and well-known actors, Korea TV dramas have successfully attracted consumers and affected their consuming behavior. What is more, the result of the survey revealed that the media effect has been exerting the significant influences on tourism destination expectation and preference, especially for those who have watched the TV dramas, so as to develop different levels of tourism experiences of tourists. However, the majority of interviewees have shown little interest to revisit, which has also manifested its short-lived tourism effect.
以文找文
期刊論文
1.
Dator, Jim、Seo, Yongseok(20040800)。Korea as the Wave of a Future: The Emerging Dream Society of Icons and Aesthetic Experience。Journal of Futures Studies,9(1),31-44。
2.
Riley, Roger W.、Baker, Dwayne、Van Doren, Carlton S.(1998)。Movie Induced Tourism。Journal of Vacation Marketing,25(4),919-935。
3.
Kim, Hyounggon、Richardson, Sarah L.(2003)。Motion picture impacts on destination images。Annals of Tourism Research,30(1),216-237。
4.
Tooke, Nichola、Baker, Michael(1996)。Seeing is believing: the effect of film on visitor numbers to screened locations。Tourism management,17(2),87-94。
5.
Riley, Roger W.、Van Doren, Carlton S.(1992)。Movies as tourism promotion: A 'pull' factor in a 'push' location。Tourism Management,13(3),267-274。
6.
Connell, Joanne(2005)。Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism。Tourism Management,26(5),763-776。
7.
Hudson, S.、Ritche, J. R. B.(2006)。Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives。Journal of Travel Research,44(4),387-396。
8.
李雪莉、陳良榕、孫珮瑜(2004)。韓國問題與挑戰。天下雜誌,313,246-248。
延伸查詢
9.
張戍誼、黃牧慈(2003)。借鏡英國創意產業--哈利波特傳奇。e天下雜誌,34,44-113。
延伸查詢
10.
Seyhmus Baloglu、David Brinberg(1997)。Affective image of tourism destinations。Journal of Travel Research,35(4),11-15。
11.
Busby, G.、Klug, J.(2001)。Movie-induced tourism: the challenge of measurement and other issues。Journal of Vacation Marketing,7(4),316-332。
12.
Frost, W.(2006)。Brave heart-ed Ned Kelly: Historic films, heritage tourism and destination image。Tourism Management,27,247-254。
13.
Andereck, K. L.(2006)。Film-induced tourism。Annals of Tourism Research,33(1),278-280。
14.
Harmon, M. B.(2003)。The magic of England: following in Harry Potter’s footsteps。Biography,7(9)。
15.
Holston, M.(2005)。World Treasure: Rome captivates visitors with wondrous delights。Hispanic,62-63。
16.
Deborah, J.、Karen, S.(2005)。Middle-earth meets New Zealand: Authenticity and location in the making of the Lord of the Rings。Journal of Management Studies,42(5)。
17.
Winter, T.(2002)。Angkor meets Tomb Raider: setting the scene。International Journal of heritage studies,5(4),323-336。
18.
Lin, Y. S.、Huang, J. Y.(2006)。Marketing of South Korean tourism using TV miniseries。The Business Review,5(1),61-65。
19.
Mee, K. H.(2005)。Korean TV dramas in Taiwan: With an emphasis on the localization process。Korea Journal,Winter,183-205。
學位論文
1.
劉伊倩(2005)。韓劇閱聽人研究--以台北女性為例(碩士論文)。臺灣大學。
延伸查詢
2.
卓珍伃(2004)。青年學生收看韓劇的文化認同與消費行為(碩士論文)。中國文化大學。
延伸查詢
3.
陳依秀(2004)。打造電視觀眾:台灣韓劇市場興起之歷程分析(碩士論文)。淡江大學。
延伸查詢
4.
李佩英(2005)。韓劇《大長今》之接收分析研究:男女閱聽人對「長今」角色的解讀(碩士論文)。國立交通大學。
延伸查詢
5.
林雨澄(2004)。影舞者的夢醒時分:小眾影迷習癖與場域之分析。國立交通大學,新竹。
延伸查詢
6.
柯金儀(2003)。政治與傳播-高雄市政府新聞處傳播功能之研究。國立中山大學,高雄。
延伸查詢
圖書
1.
Beeton, S.(2005)。Film-induced Tourism。Clevedon, Australia:Channel View。
其他
1.
O'Reilly, Tim(2005)。What is Web 2.0: Design Patterns and Business Models for the next generation of software,http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html。
2.
伊蓮(2004)。不是「偶像崇拜」,是「迷文化」。
延伸查詢
3.
韓國觀光公社(2006)。韓劇簡介&外景地介紹,http://big5.chinese.tour2korea.com/。
延伸查詢
4.
NZIER.(2002)。Scoping the lasting effects of the Lord of the Rings: Report to the new Zealand Film Commission,ttp://www.nzier.org.nz/SITE_Default/SITE_Publications/x-files/181.pdf, 20060619。
5.
Siriangkul, A.(2005)。Movie effects on the image of Thailand among foreign students travels,http://www.bu.ac.th/knowledgecenter/epaper/jan_june2005/artitaya.pdf#search=’Movie%20effects%20on%20the%20image%20of%20thailand’, 20050626。
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