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題名：領導風格對忠誠度影響之研究--關係結合與關係價值的中介效果
書刊名：直銷管理評論
作者：林義屏 引用關係／黃俊英／董玉娟 引用關係／林振盛
作者(外文)：Lin, Yi-ping／Huang, Jun-ying／Tung, Yu-chuan／Lin, Chen-sheng
出版日期：2007
卷期：1:1
頁次：頁53-79
主題關鍵詞：領導風格；關係結合；關係價值；忠誠度；多層次傳銷；Leadership style；Relational bonds；Relationship value；Loyalty；Multi-level direct marketing
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:27
近年來產學界一致認為關係結合與關係價值的建立有助於忠誠度的提升，而有效的領導作為是關係建立與結合的關鍵要素。本研究基於關係行銷的理論，以關係結合與關係價值為中介變數來探討領導風格對傳銷商的忠誠度影響關係，針對多層次傳銷商蒐集了513份有效樣本來驗證本研究架構，並運用LISREL結構模式進行資料分析。研究結果發現上線的領導風格對關係結合與關係價值有正向的影響關係，關係結合對關係價值有正向的影響關係，關係價值對傳銷商的忠誠度也有正向的影響關係，但關係結合對傳銷商的忠誠度則沒有顯著的正向影響關係。
In the resent years, the relational bonds and relationship value are building to increase the loyalty of distributor, and the effective leadership behavior are key factors to create relationship and relationship bond. According to the theory of relationship marketing, this study develops a framework to exam that the mediating effects of relationship bonds and relationship value between leadership style and loyalty of direct marketing marketers. This survey was held with a valid sample of 513 multi-level direct marketing marketers, and used the LISREL structure model to analysis data of the research. The main findings are summarized as follows: supervisor's leadership style has significant positive effect on the relational bonds and relationship value; relationship bonds have significant positive effect on the relationship value; relationship value has significant positive effect on the loyalty; but relationship bonds haven't been significant positive effect on loyalty of the multi-level direct marketing organizations.
期刊論文
1.House, R. J.、Hanges, P. J.、Ruiz-Quintanilla, S. A.、Dorfman, P. W.、Javidan, M.、Diclcson, M.、Gupta, V.(1999)。Cultural influences on leadership and organizations: Project GLOBE。Advances in global leadership，1(2)，171-233。  new window
2.Yukl, G.、Gordon, A.、Taber, T.(2002)。A hierarchical taxonomy of leadership behavior: Integrating a half century of behavior research。Journal of Leadership and Organizational Studies，9(1)，15-32。  new window
3.Berry, L. L.(2002)。Relationship Marketing of Services Perspectives from 1983 and 2000。Journal of the Relationship Marketing，1(1)，59-78。  new window
4.Gwinner, K. P.、Gremler, D. D.、Bitner, M. J.(1998)。Relational Benefits in Service Industries: The Customer’s Perspective。Journal of the Academy of Marketing Science，28(1)，12-40。  new window
5.Peltier, J. W.、Boyt, T.、Westfall, J. E.(1997)。Building Relationships with Physicians: Internal Marketing Efforts Help Strengthen Organizational Bonds at a Rural Health Care Clinic。Marketing Health Services，17(3)，12-18。  new window
6.Neal, W. D.(1999)。Satisfaction is Nice, But Value Drives Loyalty。Marketing Research，11(1)，20-23。  new window
7.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process : a conceptualization and application。Industrial Marketing Management，23(5)，439-452。  new window
8.Casimir, G.(2001)。Combinative aspects of leadership style: The ordering and temporal spacing of leadership behaviors。The Leadership Quarterly，12(3)，245-278。  new window
9.Grönroos, Christian(1997)。Value-driven relational marketing: from products to resources and competencies。Journal of Marketing Management，13(5)，407-419。  new window
10.Christy, Richard、Oliver, Gordon、Penn, Joe(1996)。Relationship Marketing in Consumer Markets。Journal of Marketing Management，12(1-3)，175-187。  new window
11.Yukl, Gary A.(1989)。Managerial leadership: A review of theory and research。Journal of Management，15(2)，251-289。  new window
12.Bolton, Ruth N.、Drew, James H.(1991)。A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes。Journal of Marketing，55(1)，1-9。  new window
13.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing，73(1)，15-37。  new window
14.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review，34(1)，116-128。  new window
15.Caruana, A.(2002)。Service loyalty: the effects of service quality and the mediating role of customer satisfaction。European Journal of Marketing，36(7/8)，811-828。  new window
16.Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing，64(3)，34-49。  new window
17.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
18.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。  new window
19.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
20.Ravald, Annika、Grönroos, Christian(1996)。The value concept and relationship marketing。European Journal of Marketing，30(2)，19-30。  new window
21.Chang, Tung-Zong、Wildt, Albert R.(1994)。Price, product information, and purchase intention: an empirical study。Journal of the Academy of Marketing Science，22(1)，16-27。  new window
22.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
23.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
24.Williams, Larry J.、Hazer, John T.(1986)。Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods。Journal of Applied Psychology，71(2)，219-231。  new window
25.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research，10(1)，1-9。  new window
26.Lim, Kui Suen、Razzaque, Mohammed Abdur(1997)。Brand Loyalty and Situational Effects: An Interactionist Perspective。Journal of International Consumer Marketing，9(4)，95-115。  new window
27.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
28.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
學位論文
1.藍偉峰(2003)。領導風格、組織文化、工作滿足與離職傾向之關係研究--以技職院校教師為研究對象(碩士論文)。國立成功大學。  延伸查詢new window
2.郭明德(2002)。我國地方政府人事人員領導型態與工作滿足感之研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Newstrom, J. W.、Davis, K.(2002)。Organizational Behavior。New York, NY：McGraw-Hill。  new window
2.Guest, Lester P.(1995)。Customer Loyalty: How to Earn It, How to Keep It。Simmon and Schuster。  new window
3.Rost, Joseph C.(1991)。Leadership for the twenty-first century。Praeger。  new window
4.Kotler, P. H.(2003)。Marketing Management: An Asian Perspective。Englewood Cliffs, NJ：Prentice-Hall。  new window
5.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。  new window
6.Jackson, Barbara B.(1985)。Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships。Lexington, MA：D. C. Heath and Company。  new window
7.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
8.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
9.陳正昌、程炳林(1998)。SPSS、SAS、BMDP統計軟體在多變量統計上的應用。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
10.Robbins, Stephen P.(2001)。Organizational behavior。Prentice-Hall, Inc.。  new window
11.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
12.Katz, Daniel、Kahn, Robert L.(1978)。The Social Psychology of Organizations。Wiley：Oxford University Press。  new window
圖書論文
1.Liljander, Veronica、Strandvik, Tore(1995)。The Nature of Customer Relationships in Services。Advances in Services Marketing and Management: Research and Practice。JAI Press。  new window
 
 
 
 
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