:::

詳目顯示

回上一頁
題名:訊息涉入、社會網絡連結強度、主觀任務價值對網路訊息傳遞意願影響之研究--以電子郵件訊息為例
書刊名:管理與資訊學報
作者:吳肇銘 引用關係
作者(外文):Wu, Chao-ming
出版日期:2010
卷期:15
頁次:頁183-212
主題關鍵詞:網路行銷訊息傳遞電子口碑傳播電子郵件行銷Internet marketingMessage transmissionOnline word-of-mouthE-mail marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:27
期刊論文
1.Frenzen, J. K.、Davis, H. L.(1990)。Purchasing Behavior in Embedded Markets。Journal of Consumer Research,17(1),1-12。  new window
2.Wirtz, Jochen、Chew, Patricia(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-mouth Behaviour。International Journal of Service Industry Management,13(2),141-162。  new window
3.Sun, Tao、Youn, Seounm、Wu, Guohua、Kuntaraporn, Mana(2006)。Online word-of-mouth (or mouse): An exploration of its antecedents and consequences。Journal of Computer-Mediated Communication,11(4),1104-1127。  new window
4.Compeau, Deborah R.、Higgins, Christopher A.(1995)。Application of social cognitive theory to training for computer skills。Information Systems Research,6(2),118-143。  new window
5.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。  new window
6.Bock, G. W.、Kim, Y. G.(2002)。Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing。Information Resources Management Journal,15(2),14-21。  new window
7.Eccles, Jacquelynne S.、Wigfield, Allan(2002)。Motivational Beliefs, Values, and Goals。Annual Review of Psychology,53(1),109-132。  new window
8.Wigfield, Allan、Eccles, Jacquelynne S.(2000)。Expectancy-value theory of achievement motivation。Contemporary Educational Psychology,25(1),68-81。  new window
9.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
10.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
11.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
12.White, Robert W.(1959)。Motivation reconsidered: The concept of competence。Psychological Review,66(5),297-333。  new window
13.Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。  new window
14.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
15.Leavitt, C.、Greenwald, A. G.、Obermiller, C.(1981)。What is Low Involvement Low in?。'Advances in Consumer Research,8(1),15-19。  new window
16.Helm, S.(2000)。Viral Marketing - Establishing Customer Relationships by Word-of-Mouse。Electronic Commerce and Marketing,10(3),158-161。  new window
17.Sandberg, J.(1999)。The Friendly Virus。Newsweek,133,65。  new window
18.Sansoni, S.(1999)。Word-of-Modem。Forbes,164,118-119。  new window
19.Jupiter(2000)。Jupiter Projects E-mail Marketing will Jump to $7.3 Billion by 2005。Advertising Age,7(20),8。  new window
20.Jurvetson, S.、Draper, T.(1998)。Viral Marketing。Business,2,1。  new window
21.Gofton, K.(2000)。Have You Got Permission。Marketing,22,28。  new window
22.Kaikati, A. M.、Kaikati, J. G.(2004)。Stealth Marketing: How to Reach Consumers Surreptitiously。California Management Review,46(4),6-22。  new window
23.London, D.(2000)。Digital Direct。B to B,85(5),38。  new window
24.Venkatesh, V.、Davis, F. D.(1996)。A Model of Antecedents of Perceived Ease of Use。Development and Test,27(3),451-481。  new window
25.Chittenden, L.、Rettie, R.(2003)。An Evaluation of E-mail Marketing and Factors Affecting Response。Journal of Targeting,11,203-217。  new window
學位論文
1.鄭如吟(2006)。銀行理財服務購買意願之研究(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Solomon, M. R.(1999)。Consumer behavior: Buying, having, & being。Upper Saddle River, NJ:Prentice Hall。  new window
2.Deci, Edward、Ryan, Richard(1985)。Intricic Motivation and Self-determination。New York, NY:Plenum Press Publishing Co.。  new window
3.Atkinson, J. W.(1964)。An Introduction to Motivation。Princeton, NJ:Van Nostrand。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
5.Rokeach, M.(1975)。The Nature of Human Values。New York:Free Press。  new window
6.Pintrich, P. R.、Schunk, D. H.(1996)。Motivation in education: Theory, research, and application。Englewood Cliffs, NJ:Prentice Hall。  new window
7.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
8.Rotter, J. B.(1982)。The development and application of social learning theory。New York:Praeger。  new window
9.Mitchell, J. C.(1969)。Social networks and urban situations。Manchester University Press。  new window
10.吳萬益、林清河(2001)。企業研究方法。臺北:華泰圖書出版公司。  延伸查詢new window
11.Wozniak, Richard、Hanna, Nessim(2001)。Consumer Behavior: An Applied Approach。Prentice-Hall。  new window
12.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
13.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
14.Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。  new window
15.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.資策會(2006)。我國家庭寬頻,行動與無線應用現況與需求調查,http://www.find.org.tw/find/home.aspx?page=many&id=126, 2006/10/13。  延伸查詢new window
2.飛鴿網(2001)。網路市場行家散播口碑,是天生的廣告代言人,http://www.find.org.tw/find/home.aspx?page=board&id=22。  延伸查詢new window
3.資策會FIND(2005)。美國民眾愛e-mail愛上了癮?!,http://www.find.org.tw/find/home.aspx?page=news&id=3744。  new window
4.蕃薯藤(2006)。2005台灣網路使用調査,http。  延伸查詢new window
5.Blank, C.(2006)。Quris: E-Mailers Don't Send What Consumers Want,http://www.dmnews.com/Quris-E-Mailers-Dont-Send-What-Consumers-Want/article/89844/。  new window
6.Hallerman, D.(2006)。E-Mail and Word-of-Mouth: Connect with Your Best Customers,http://www.emarketer.com/Reports/All/Em_email_wom_sep06.aspx。  new window
圖書論文
1.Eccles, J. S.、Adler, T. F.、Futterman, R.、Goff, S. B.、Kaczala, C. M.、Meece, J. L.、Midgley, C.(1983)。Expectancies, values, and academic behaviours。Achievement and achievement motives: psychological and sociological approaches。San Francisco, CA:W. H. Freeman。  new window
2.Park, C. Whan、Mittal, Banwari(1985)。A theory of Involvement in Consumer Behavior: Problems and Issues。Research in Consumer Behavior。Greenwich, Connecticut:JAI Press。  new window
3.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。  new window
4.Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。  new window
5.Whitten, N. E.、Wolfe, A. W.(1974)。Network Analysis。Handbook of Social and Cultural Anthropology。Chicago:Rand McNally。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE