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題名:旅遊網站之行銷溝通組合與品牌權益關係之研究--以涉入程度、顧客價值為干擾變數
書刊名:行銷評論
作者:孫儷芳鄧怡君
作者(外文):Sun, Li-fangTeng, Yi-chun
出版日期:2009
卷期:6:4
頁次:頁485-499
主題關鍵詞:行銷溝通組合品牌權益涉入程度顧客價值Marketing communication mixBrand equityInvolvementCustomer value
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
1.Zaichkowsky, J. L.(1986)。The emotional aspect of product involvement。Advances in Consumer Research,14,32-35。  new window
2.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
3.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing,12(4),11-20。  new window
4.Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing,10(1),93-104。  new window
5.Leuthesser, Lance、Kohli, Chiranjeev S.、Harich, Katrin R.(1995)。Brand equity: The halo effect measure。European Journal of Marketing,29(4),57-66。  new window
圖書
1.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
2.Duncan, T.、Caywood, C.(1996)。The Concept, Process, and Evolution of Integrated Marketing Communication。Mahwah N.J.:Lawrence Erlbaum Associates, Inc.。  new window
3.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
4.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
5.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
6.Kotler, Philip(2002)。Marketing Management。Prentice-Hall。  new window
7.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
其他
1.資策會技術處(20060420)。IDEAS-FIND「創新資訊應用研究計畫」。  延伸查詢new window
2.交通部觀光局(200808)。中華民國96年國人旅遊狀況調查。  延伸查詢new window
3.交通部觀光局(200312)。中華民國92年國人旅遊狀況調查。  延伸查詢new window
4.經濟部商業司(20061103)。電子商務環境整備及企業對個人電子商務推動計畫。  延伸查詢new window
5.經濟部商業司(200512)。2005中華民國電子商務年鑑。  延伸查詢new window
6.Chou, S. Y.(2002)。Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry。  new window
7.Brondoni, S. M.(2006)。Brand Policy and Brand Equity。  new window
8.李曉力、鍾健(2007)。品牌權益對品牌延伸的影響行為研究。  延伸查詢new window
9.Naeem, U.(2008)。Inputting Technology in the Marketing Communication Mix。  new window
10.謝宗霖、羅新興(200506)。電子網頁加入非診斷性訊息對診斷性訊息回憶與購買傾向的影響--以景觀餐廳電子網頁為實驗情境,大葉大學。  延伸查詢new window
11.Hughes, A. M.(2000)。Strategic Database Marketing: The Master Plan for Starting and Managing a Profitable, Customer-Based Marketing Program,McGraw-Hill。  new window
 
 
 
 
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