:::

詳目顯示

回上一頁
題名:從展望理論觀點探討網路口碑對消費者購買意願之影響
書刊名:電子商務學報
作者:陳宜棻 引用關係
作者(外文):Chen, Yi-fen
出版日期:2010
卷期:12:3
頁次:頁527-546
主題關鍵詞:展望理論網路口碑消費者購買意願Prospect theoryElectronic work-of-mouthConsumer purchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:10
  • 共同引用共同引用:0
  • 點閱點閱:43
期刊論文
1.Lutz, R. J.(1975)。Changing Brand Attitudes through Modification of Cognitive Structure。Journal of Consumer Research,1(4),49-59。  new window
2.Hogarth, Robin M.、Einhorn, Hillel J.(1992)。Order Effects in Belief Updating: The Belief-Adjustment Model。Cognitive Psychology,24(1),1-55。  new window
3.Lascu, D. N.、Bearden, W. O.、Rose, R. L.(1995)。Norm extremity and interpersonal influences on consumer conformity。Journal of Business Research,32(3),201-212。  new window
4.Kardes, Frank R.、Herr, Paul M.(1990)。Order effects in consumer judgment, choice, and memory: The role of initial processing goals。Advances in Consumer Research,17(1),541-546。  new window
5.Chen, Y. F.(2008)。Herd behavior in purchasing books online。Computers in Human Behavior,24(5),1977-1992。  new window
6.Doh, S. J.、Hwuang, J. S.(2009)。How consumers evaluate eWOM (Electronic Word-of-Mouth) messages。Cyberpsychology, Behavior, and Social Networking,12(2),193-197。  new window
7.Kahneman, D.、Tversky, A.(1979)。Prospect theory: An analysis of decision under risk。Econometrica,47(2),263-291。  new window
8.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
9.Anderson, Norman H.(1965)。Primacy effects in personality impression formation using a generalized order effect paradigm。Journal of Personality and Social Psychology,2(1),1-9。  new window
10.Tversky, Amos、Kahneman, Daniel(1986)。Rational choice and the framing of decisions。The Journal of Business,59(4 Part 2),S251-S278。  new window
11.Godes, D.、Mayzlin, D.(2004)。Using online conservations to study word of mouth communication。Marketing Science,23(4),545-560。  new window
12.Kahneman, Daniel、Tversky, Amos(1984)。Choices, values, and frames。American Psychologist,39(4),341-350。  new window
13.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
14.Huang, Jen-Hung、Chen, Yi-Fen(2006)。Herding in Online Product Choice。Psychology and Marketing,23(5),413-428。  new window
15.Maheswaran, Durairaj、Meyers-Levy, Joan(1990)。The influence of message framing and issue involvement。Journal of Marketing Research,27(3),361-367。  new window
16.Tversky, Amos、Kahneman, Daniel(1981)。The Framing of Decisions and the Psychology of Choice。Science,211(4481),453-458。  new window
17.Ganzach, Yoav、Karsahi, Nili(1995)。Message framing and buying behavior: A field experiment。Journal of Business Research,32(1),11-17。  new window
18.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
19.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research,32(3),213-223。  new window
20.Bonabeau, Eric(2004)。The Perils of the Imitation Age。Harvard Business Review,82(6),45-54。  new window
21.Chatterjee, Patrali(2001)。Online Reviews: Do Consumers Use Them?。Advances in Consumer Research,28(1),129-133。  new window
22.Dellarocas, Chrysanthos(2006)。Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms。Management Science,52(10),1577-1593。  new window
23.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。  new window
24.Kamakura, Wagner A.、Basuroy, Suman、Boatwright, Peter(2006)。Is silence golden? An inquiry into the meaning of silence in professional product evaluations。Quantitative Marketing and Economics,4(2),119-141。  new window
25.Senecal, Sylvain、Nantel, Jacques(2004)。The Influence of Online Product Recommendations on Consumers' Online Choices。Journal of Retailing,80(2),159-169。  new window
26.Dholakia, U. M. and Soltysinski, K.(2001)。Coveted or overlooked? The psychology of bidding for comparable listings in digital auctions。Marketing Letters,12,223-235。  new window
27.Haugtvedt, C. P. and Wegener D. T.(1994)。Message order effects in persuasion attitude strength perspective。Journal of Consumer Research,21,205-218。  new window
28.Hennig-Thurau, T. and Walsh, G.(2004)。Electronic word-of-mouth: Motives for and consequences reading customer articulations on the internet。International Journal of Electronic Commerce,8(2),pp. 51-74。  new window
29.Lichtenstein, M. and Srull, T. K.(1987)。Processing objective as a determinant of the relationship between recall and judgment。Journal of Experimental Social Psychology,23,93-118。  new window
30.Norman, R.(1975)。Affective-cognitive consistency, attitudes, conformity and behavior。Journal of Personality and Social Psychology,32,83-91。  new window
31.Robin, M. H. and Einhorn, H. J.(1992)。Order effects in belief updating: Tthe belief adjustment model。Cognitive Psychology,24(1),1-55。  new window
32.Sherman, S. J., Zehner, K. S., Johnson, J., and Hirt, E. R.(1983)。Social explanation: The role of timing, set, and recall on subjective likelihood estimates。Journal of Personality and Social Psychology,44,1127-1143。  new window
33.Vargo, S. L.、Nagao, K.、He, Y.、Morgan, F. W.(2007)。Satisfiers, dissatisfiers, criticals, and neutrals: A review of their relative effects on customer (dis)satisfaction。Academy of Marketing Science Review,11(2),1-19。  new window
圖書
1.Mowen, J. C.、Minor, M.(1998)。Consumer Behavior。New Jersey:McGraw-Hill。  new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
4.Cochran, W. G. and Cox, G.(1957)。Experimental designs。New York。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top