| 期刊論文| 1. | 王熙哲、丁耀民(20080100)。人際關係網路對虛擬社群使用意願的影響。資訊管理學報，15(1)，53-72。 延伸查詢 | | 2. | Colgate, Mark、Buchanan-Oliver, Margo、Elmsly, Ross(2005)。Relationship Benefits in an Internet Environment。Managing Service Quality，15(5)，426-436。  | | 3. | Garton, L.、Haythornthwaite, C.、Wellman, B.(1997)。Studying Online Social Networks。Journal of Computer-Medicated Communication，3(1)，124-132。 | | 4. | Kang, G.、James, J.(2004)。Service quality dimensions: an examination of Gronroos's service quality model。Managing Service Quality，14(4)，277-295。 | | 5. | Prahalad, C. K.、Ramaswamy, V.(2002)。The co-creation connection。Strategy and Business，27(2)，51-60。 | | 6. | Eggert, A.、Ulaga, W.(2002)。Customer Perceived Value: A Substitute for Satisfaction in Business Market?。Journal of Business and Industrial Marketing，17(2/3)，107-118。 | | 7. | Farquhar, J.、Rowley, J.(2006)。Relationships and Online Consumer Communities。Business Process Management Journal，12(2)，162-177。 | | 8. | 黃富順(1996)。推展社區成人教育加強社區意識。成人教育，30，5-15。 延伸查詢 | | 9. | Wellman, B.、Salaff, J.、Dimitrova, D.、Garton, L.、Gulia, M.、Haythornthwaite, C.(1996)。Computer Networks as Social Networks: Collaborative Work, Telework and Virtual Community。Annual Review of Sociology，22，211-238。 | | 10. | Gupta, S.、Kim, H. W.(2007)。Developing the Commitment to Virtual Community: The Balanced Effects of Cognition and Affect。Information Resources Management Journal，20(1)，28-45。 | | 11. | Armstrong, Arthur G.、Hagel, John III(1997)。Net Gain: Expanding Markets through Virtual Communities。The McKinsey Quarterly，1，140-153。 | | 12. | Ashforth, B. E.、Mael, F. A.(1989)。Social Identity Theory & The Organization。Academy of Management Review，14(1)，20-39。 | | 13. | Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。 | | 14. | Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。 | | 15. | Peterson, Robert A.(1995)。Relationship marketing and the consumer。Journal of the Academy of Marketing Science，23(4)，278-281。 | | 16. | Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing，23(1)，45-61。 | | 17. | Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research，24(1)，27-37。 | | 18. | Aggarwal, Pankaj(2004)。The effects of brand relationship norms on consumer attitudes and behavior。Journal of Consumer Research，31(1)，87-101。 | | 19. | Clark, M. S.、Mills, J.(1993)。The difference between communal and exchange relationships: What it is and is not。Personality and Social Psychology Bulletin，19(6)，684-691。 | | 20. | Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal，17(3)，252-264。 | | 21. | Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review，74(3)，134-141。 | | 22. | Kannan, P. K.、Chang, A. M.、Whinston, A. B.(1998)。Marketing Information on the I-Way: Data Junkyard or Information Gold Mine?。Communications of the ACM，41(3)，35-43。 | | 23. | Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media，36(3)，94-102。 | | 24. | Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual Communities and Society: Toward an Integrative Three Phase Model。International Journal of Information Management，17(4)，261-270。 | | 25. | McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。 | | 26. | Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research，27(4)，412-432。 | | 27. | Wellman, B.(2005)。COMMUNITY : From Neighborhood to Network。Communication of the ACM，48(10)，53-55。 | | 28. | Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。 | | 29. | Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。 | | 30. | Dutton, Jane E.、Dukerich, Janet M.、Harquail, Celia V.(1994)。Organizational Images and Member Identification。Administrative Science Quarterly，39(2)，239-263。 | | 31. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 | | 32. | Hiltz, Starr R.、Wellman, Barry(1997)。Asynchronous learning networks as a virtual classroom。Communications of the ACM，40(9)，44-49。 | | 33. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 34. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。 | | 35. | Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。 | | 36. | Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。 | | 37. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 38. | Prahalad, C. K.、Ramaswamy, Veiikat(2000)。Co-opting customer competence。Harvard Business Review，78(1)，79-87。 | | 39. | Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。 | | 40. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。 | | 41. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | | 42. | Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology，39(4)，555-577。 | | 43. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。 | | 44. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。 | 會議論文| 1. | Lee, F. S. L.、Vogel, D.、Limayem, M.(2002)。Virtual community informatics: What we know and what we need to know。The 35th Hawaii International Conference on System Sciences (HICSS)。Hawaii：Big Island。 | 圖書| 1. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。 | | 2. | Mowen, John C.(1995)。Consumer Behavior。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。 | | 3. | Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。 | | 4. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | | 5. | Parsons, Talcott(1951)。Social System。New York：Glencoe, Ill：Free Press。 | | 6. | Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。 | | 7. | Boorstin, Daniel J.(1974)。The Americans: The democratic experience。New York, NY：Vintage。 | | 8. | Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。 | | 9. | Patchen, M.(1970)。Participation, Achievement, and Involvement on the Job。Prentice Hall。 | | 10. | Tajfel, Henri(1981)。Human Groups and Social Categories: Studies in Social Psychology。Cambridge University Press。 | | 11. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他| 1. | Adler, P. A.(1987)。Book Reviews: Making Mondragon。 | | 2. | 陳皎眉，王叢桂、孫蒨如(2002)。社會心理學，台北：國立空中大學。 延伸查詢 | | 3. | 謝宛蓉(2004)。比好玩、搞社群、重情境的e行銷成功學。 延伸查詢 | | 4. | 許士軍(2004)。預告新策略時代誕生的一道曙光，天下雜誌。 延伸查詢 | | 5. | Bhattacharya, H. R., and M. A. Glynn(1995)。Understanding the Bond of Identification。 | | 6. | Feng, R.(2004)。Member Segmentation and Value Network of a Paid Travel Club: A Perspective of Relationship Marketing，Purdue University。 | | 7. | Gillespie, A., Krishna, M., Oliver, C., Olsen, K. and Thiel, M.(1999)。Using Stickiness to Build and Maximize Web Site Value，Owen Graduate School of Management。 | | 8. | Hewitt, John P.(1994)。Self and Society: A Symbolic Interactionist Social Psychology，Needham Heights, MA：Allen and Bacon。 | | 9. | Holt, D. B.。How Consumers 1995Consume: A Typology of Consumption Practices。 | | 10. | Igbaria, M., Meredith, G., and Smith, D. C.(1994)。Predictors of Intention of IS Professionals to Stay with the Organization in South Africa。 | | 11. | Igbaria, M., Shayo, C. and Olfman, L.(1999)。On Becoming Virtual: The Driving Forces and Arrangements，New Orleans LA USA。 | | 12. | Maclaran P. and Catterall, M.(2002)。Researching the Social Web: Marketing Information from Virtual Communities。 | | 13. | Mathwick, C.(2002)。Understanding the Online Consumer: A Typology of Online Relational Norms and Behavior。 | | 14. | McAlexander, J. H. and Schouten, J. W.(1998)。Brandfests: Servicescapes for the Cultivation of Brand Equity，Chicago：NTC Business Books。 | | 15. | Reilly, C. and Chatman, J.(1986)。Organizational Commitment and Psychological Attachment: The Effect of Compliance, Identification & Internalization on Prosocial Behavior。 | | 16. | Tajfel, H.(1972)。Social Categorization，Paris：Larousse。 | |