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題名:以產品涉入為調節變數探討介面設計對消費者學習之影響
書刊名:電子商務研究
作者:藍英綾李婷
作者(外文):Lan, Ying-linLie, Ting
出版日期:2010
卷期:8:1
頁次:頁5-36
主題關鍵詞:虛擬實境消費者學習產品涉入Virtual realityConsumer learningProduct involvement
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:5
  • 點閱點閱:23
期刊論文
1.Epstein, S.、Pacini, R.、Denes-Raj, V.、Heier, H.(1996)。Individual differences in intuitive-experiential and analytical-rational thinking styles。Journal of Personality and Social Psychology,71(2),390-405。  new window
2.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
3.Petty, Richard E.、Cacioppo, John T.(1981)。Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context。Advances in Consumer Research,8(1),20-24。  new window
4.蔡佳靜(20060100)。訊息陳述方式、廣告訴求對象與涉入程度對廣告效果之影響--不同產品類別之探討。輔仁管理評論,13(1),85-106。new window  延伸查詢new window
5.Yelkur, R.(2000)。Customer satisfaction and the services marketing mix。Journal of Professional Services Marketing,21(1),105-115。  new window
6.Zajonc, R. B.、Markus, H.(1982)。Affective and cognitive factors in preferences。Journal of Consumer Research,9(2),123-131。  new window
7.Bruner, G. C.(1998)。Standardization and Justification: Do Ad Scales Measure Up。Journal of Current Issues and Research in Advertising,20(Spring),1-18。  new window
8.Klein, Lisa(2003)。Creating Virtual Product Experience: the Role of Virtual Telepresence。Journal of Interactivity Marketing,17(1),41-55。  new window
9.Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly,29(3),349-356。  new window
10.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
11.Li, H.、Daugherty, T.、Biocca, F.(2003)。The role of virtual experience in consumer learning。Journal of Consumer Psychology,13(4),395-407。  new window
12.Lord, Kenneth R.、Burnkrant, R. E.(1993)。Attention Versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing。Journal of Advertising,22(1),47-60。  new window
13.黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報,7(1),15-29。  延伸查詢new window
14.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。  new window
15.Belk, Russell W.(1975)。Situational Variables and Consumer Behavior。Journal of Consumer Research,2(3),157-164。  new window
16.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
17.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
18.Kaiser, Henry F.(1970)。A second generation little jiffy。Psychometrika,35(4),401-415。  new window
19.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。  new window
20.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research,29(3),296-313。  new window
21.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
22.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
23.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing,47(3),69-81。  new window
24.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication,42(4),73-93。  new window
25.Biocca, F.(1997)。The Cyborg's Dilemma: Progressive Embodiment in Virtual Environments。Journal of Computer Mediated-Communication,3(2)。  new window
26.Suh, K. S.、Lee, Y. E.(2005)。The Effects of Virtual Reality on Consumer Learning: An Empirical Investigation。MIS Quarterly,29(4),673-697。  new window
27.Daft, R. L.,、Lengel, R. H.(1986)。Organizational Information Requirements: Media Richness and Structual Design。Management Science,32(5),554-571。  new window
28.Wernerfelt, Birger(1996)。Efficient marketing communication: Helping the customer learn。Journal of Marketing Research,33,239-246。  new window
29.Li, H.、Daugherty, T.、Biocca, F.(2002)。Impact of 3D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence。Journal of Advertising,31(3),43-58。  new window
圖書
1.吳明隆、涂金堂(2007)。SPSS與統計應用分析。五南。  延伸查詢new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.林靈宏(1994)。消費者行為學。臺北:五南圖書出版有限公司。  延伸查詢new window
4.Borg, W. R.、Gall, M. D.(1983)。Educational Research: An introduction。White Plains, New York:Longman。  new window
5.許士軍(1987)。管理學。台北市:東華書局。  延伸查詢new window
6.郭生玉(1985)。心理與教育訓練。台北:精華書局。  延伸查詢new window
7.Arnould, E. J.、Price, L.、Zinkhan G., Consumers(2001)。Consumers。New York。  new window
8.Donald, R. C.、Pamela, S. S.(2004)。Business Research Methods。New York。  new window
圖書論文
1.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。  new window
 
 
 
 
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