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O.、Chandrad, R.(2005)。A model of consumer web navigational behavior: conceptual development and application。Journal of Business Research,58(8),1019-1029。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | McIntyre, David R.、Wolff, Francis G.(1998)。An experiment with WWW interactive learning in university education。Computers & Education,31(3),255-264。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Wu, J. J.、Chang, Y. S.(2005)。Towards understanding members' interactivity, trust, and flow in online travel community。Industrial Management & Data Systems,105(7),937-954。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Finneran, C. M.、Zhang, P.(2005)。Flow in computer-mediated environments: Promises and challenges。Communications of AIS,15(3),82-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Moon, J. W.、Kim, Y. 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C.、Shell, L. W.、Kleen, B. A.(2003)。Exploring internet addiction: demographic characteristics and stereotypes of heavy internet users。Journal of Computer Information Systems,44(1),64-73。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Shih, C. F. E.(1998)。Conceptualizing consumer experiences in cyberspace。European Journal of Marketing,32(7/8),655-663。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | Rettie, R.(2001)。An exploration of flow during internet use。Internet Research,11(2),103-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 49. | Saadé, R. G.(2007)。Dimensions of perceived usefulness: toward enhanced assessment。Decision Sciences Journal of Innovative Education,51(2),289-310。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 50. | Woszczynski, A. B.、Roth, P. L.、Segars, A. H.(2002)。Exploring the theoretical foundations of playfulness in computer interactions。Computers in Human Behavior,18(4),369-388。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Novak, T. P.、Hoffman, D. L.、Yung, Y. F.(1998)。Modeling the structure of the flow experience among web users。INFORMS Marketing Science and the Internet Mini-Conference。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Forbes, M. W.、Rothschild, M. L.(2000)。Toward an understanding of consumer experience on the internet: Implications for web site design。Maui, HI。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Deci, Edward、Ryan, Richard(1985)。Intricic Motivation and Self-determination。New York, NY:Plenum Press Publishing Co.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY:Simon & Schuster。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hewson, C.、Yule, P.、Laurent, D.、Vogel, C.(2003)。Internet research methods: A practical guide for the social and behavioral sciences。London:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Csikszentmihalyi, Mihaly(1992)。Flow: The Psychology of Optimal Experience. New York, NY:。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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