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題名:關鍵字廣告點擊行為探究
書刊名:電子商務研究
作者:江義平 引用關係江岱衛
作者(外文):Chiang, I-pingChiang, David
出版日期:2010
卷期:8:3
頁次:頁407-432
主題關鍵詞:網路廣告關鍵字廣告廣告點擊行為資料探勘網路行銷點擊率Internet advertisingKeyword advertisingClicking behaviorData miningInternet marketingClick-through rates
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:46
期刊論文
1.Hoffman, D. L.、Novak, T. P.(1997)。New Metrics for New Media: Toward the Development of Web Measurement Standards。World Wide Web Journal,2(1),213-246。  new window
2.Drèze, Xavier、Hussherr, François-Xavier(2003)。Internet advertising: Is anybody watching?。Journal of Interactive Marketing,17(4),8-23。  new window
3.Broder, A.(2002)。A taxonomy of web search。SIGIR Forum,36(2),3-10。  new window
4.Cho, C.-H.、Cheon, H. J.(2004)。Why do people avoid advertising on the Internet?。Journal of Advertising,33(4),89-97。  new window
5.Hinet(2010)。2010年2月各年齡層前二十名網站排名。  延伸查詢new window
6.Jansen, Bernard J.、Resnick, Marc(2006)。An Examination of Searcher's Perceptions of Nonsponsored and Sponsored Links During Ecommerce Web Searching。Journal of the American Society for Information Science and Technology,57(14),1949-1961。  new window
7.Fruchter, G. E.、Dou, W.(2005)。Optimal Budget Allocation over Time for Keyword Ads in Web Portals。Journal of Optimization Theory and Applications,124(1),157-174。  new window
8.Kumar, Nanda、Lang, Karl Reiner、Peng, Qian(2005)。Consumer Search Behavior in Online Shopping Environments。e-Service Journal,4(1),87-102。  new window
9.Melius, Weideman、Strumpfer, Corrie(2004)。The Effect of Search Engine Keyword Choice and Demographic Features on Internet Searching Success。Information Technology and Libraries,23(2),58-65。  new window
10.Liaw, Shu-Sheng、Huang, Hsiu-Mei(2003)。An Investigation of Users Attitudes Toward Search Engines as an Information Retrieval Tool。Computers in Human Behavior,19(6),751-765。  new window
會議論文
1.Jansen, Bernard J.、Spink, Amanda(2007)。The Effect on Click-Through of Combining Sponsored and Non-Sponsored Search Engine Results in a Single Listing。Banff, AB, Canada。  new window
2.Ghose, Anindya、Yang, Sha(2008)。An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising241-250。  new window
3.Rose, Daniel E.、Levinson, Danny(2004)。Understanding User Goals in Web Search13-19。  new window
研究報告
1.資策會(2007)。我國家庭寬頻、行動與無線應用現況與需求調查分析報告,2008年。臺北市。  延伸查詢new window
圖書
1.Hotchkiss, Gord、Marina, Garrison、Steve, Jensen(2004)。Search Engine Usage in North America。  new window
2.Sculley, D.、Malkin, Robert G.、Basu, Sugato、Bayardo, Roberto J.(2009)。Predicting Bounce Rates in Sponsored Search Advertisements。KDD。  new window
其他
1.創市際市場研究顧問(2010)。ARO是什麼?,http://www.insightxplorer.com/product/ARO01.html, 20100617。  延伸查詢new window
2.台北市網路廣告暨媒體經營協會(2007)。2007年台灣網路廣告量統計暨2008預測報告,http://www.iama.org.tw/, 20100617。  延伸查詢new window
3.Nielsen(2010),http://tw.cn.acnielsen.com/site/index.shtml, 20100617。  new window
4.創市際市場研究顧問(2008)。台灣網友搜尋引擎使用情形,http://blog.insightxplorer.com/, 20100617。  延伸查詢new window
5.創市際市場研究顧問(2010)。背景資料,http://www.insightxplorer.com/aboutus/background.html, 20100617。  延伸查詢new window
6.(2010)。Bounce Rate,http://en.wikipedia.org/wiki/Bounce_Rate, 20100706。  new window
7.Nielsen(2008)。Nielsen Online Announces March U.S. Search Share Rankings,http://www.nielsen-online.com/pr/pr_080421.pdf, 20100617。  new window
8.IAB.(2010)。IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers(PWC),http://www.iab.net/insights_research/1357, 20100617。  new window
9.Hotchkiss, Gord(2004)。Inside the Mind of the Searcher. Enquiro,http://www.webpronews.com/topnews/2004/06/28/inside-the-mind-of-the-searcher-part-ii-search-behavior-explored, 201005。  new window
10.edocs(2004)。Internet 2.0,http://www.responsetek.com/press/pdf_1to1Magazine.pdf, 20100617。  new window
11.Dabitch(2004)。Banner ads tenth birthday!,http://adland.tv/content/banner-ads-tenth-birthday, 20100617。  new window
 
 
 
 
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