According to Schmitt's (1999) experiential marketing theories, the purpose of this study was to discuss consumers' experiential marketing after they visited Formosa Fun Coast and Blue Lagoon respectively. Analysis methods, such as frequency, percentage. factor analysis, t-test, ANOVA and correlation analysis were operated in this study. The results indicated that the majority of consumers visiting Formosa Fun Coast and/or Blue Lagoon were from Northern Taiwan and Southern Taiwan, male, single, at the age of 30 and below, had college education and made less than $$20,000 per month. Factors of experiential marketing were "sensing experience", "act experience", "feeling experience", "relating experience", and "think experience". Consumers of Blue Lagoon and consumers of Formosa Fun Coast had significant differences in "act experience" and "relating experience". Female and married consumers had significant differences in "sensing experience", "act experience" and "feeling experience" rather than male and single consumers. Age, education background and resident location were attained to significant interactions in ANOVA analysis of experiential marketing of Formosa Fun Coast and Blue Lagoon respectively. The outcomes in correlation analysis were shown significant differences as well, of which "sensing experience" and "relating experience" had the closest relationship. The results were revealed that factors of experiential marking were closely connected to cads other. It is suggested that games and facilities in Formosa Fun Coast and Blue Lagoon be graded by difficulty. The idea of different theme stories can be more enforced in order to impress consumers. It's better to increase directory signs and posters in the park so that consumers are able to play by recommendations and has e much more fun in the park. With these nice experiences, consumers definitely will be attracted to visit again.