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題名:促銷方式對私有品牌產品知覺品質的影響--促銷情境與產品類別特徵的干擾效果
書刊名:中小企業發展季刊
作者:林隆儀
作者(外文):Lin, Long-yi
出版日期:2010
卷期:16
頁次:頁51-78
主題關鍵詞:促銷方式促銷情境產品類別特徵知覺品質Promotion methodPromotion situationsProduct category characteristicsPerceived quality
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:14
  • 點閱點閱:58
期刊論文
1.Quelch, J. A.、Harding, D.(1997)。Brands versus Private Labels: Fighting to Win。Harvard Business Review,74(1),99-109。  new window
2.林隆儀、曾彥嘉(20040900)。產品類別特徵與產品資訊對私有品牌產品知覺品質的影響。行銷評論,1(1),75-103。new window  延伸查詢new window
3.Garretson, Judith A.、Fisher, Dan、Burton, Scot(2002)。Antecedents of private label attitude and national brand promotion attitude: Similarities and differences。Journal of Retailing,78(2),91-99。  new window
4.Hock, S. J.(1996)。How Should National Brands Think about Private Labels?。Sloan Management Review,37(2),89-102。  new window
5.林陽助、朱家賢(20010700)。促銷性廣告、產品品牌聯想形象、消費者屬性對廣告效果影響之研究。管理研究學報,1:2,頁243-275。new window  延伸查詢new window
6.Bhuian, S. N.(1997)。Marketing Cues and Perceived Quality: Perceptions of Saudi Consumers toward Products of the U.S., Japan, Germany, Italy, U.K. and France。Journal of Quality Management,2(2),217-235。  new window
7.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
8.Raghubir, P.、Corfman, K.(1999)。Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
9.Mela, C. F.、Gupta, S.、Lehmann, D. R.(1997)。The long-term impact of promotion and advertising on consumer brand choice。Journal of Marketing Research,34(2),248-261。  new window
10.DelVecchio, Devon(2001)。Consumer Perceptions of Private Label Quality: the Role of Product Category Characteristics and Consumer Use of Heuristics。Journal of Retailing and Consumer Services,8(5),239-249。  new window
11.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
12.林隆儀、鄭博升(20051200)。價格促銷、品牌熟悉度與消費者知覺促銷利益對品牌評價的影響--以臺北市連鎖便利商店促銷活動為例。行銷評論,2(4),523-553。new window  延伸查詢new window
13.Blattberg, Robert C.、Briesch, Richard、Fox, Edward J.(1995)。How promotions work。Marketing Science,14(3_supplement),G122-G132。  new window
14.Inman, J. Jeffrey、Dyer, James S.、Jia, Jianmin(1997)。A generalized utility model of disappointment and regret effects on post-choice valuation。Marketing Science,16(2),97-111。  new window
15.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
16.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
17.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
18.Anderson, Eric T.、Song, Inseong(2004)。Coordinating Price Reductions and Coupon Events。Journal of Marketing Research,41,411-422。  new window
19.Davis, S.、Inman、J. J.、McAlister, L.(1992)。Promotion Has a Negative Effect on Brand Evaluations or Does It? Additional Disconfirming Evidence。Journal of Marketing Research,29(1),143-148。  new window
20.Freo, Marzia(2005)。The Impact of Sales Promotions on Store Performance: A Structural Vector Autoregressive Approach。Statistical Methods & Applications,14,271-281。  new window
21.Musalem, Andres、Bradlow, Eric T.、Raju, Jagmohan S.(2008)。Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information。Journal of Marketing Research,65,715-730。  new window
22.Nevo, Aviv、Wolfram, Catherine(2002)。Why Do Manufactures Issue Coupons? An Empirical Analysis of Breakfast Cereal。Rand Journal of Economics,33(2),319-339。  new window
23.Ortmeyer, G.、Lattin, J. M.、Montgomery, D. B.,(1991)。Individual Differences in Response to Consumer Promotions。Journal of Research in Marketing,8(3),169-186。  new window
24.Shimp, Terence A.(2007)。Integrated Marketing Communications in Advertising and Promotion。  new window
25.Gijsbrechts, E.、Campo, K.、Goossens, T.(2003)。The Impact of Store Flyers on Store Traffic and Store Sales: A Geo-Marketing Approach。Journal of Retailing,79,1-16。  new window
26.Hoch, S. J.、Banerji, S.(1993)。When Do Private Labels Succeed。Sloan Management Review,34(2),57-66。  new window
27.Kakkar, P.、Lutz, R. J.(1983)。The Psychological Situation As a Determinate of Consumer Behavior。Advance in Consumer Research,1(2),439-454。  new window
研究報告
1.Sethuraman, R.(2001)。What Makes Consumer Pay More for National Brands Than for Store Brands-Image or Quality。  new window
學位論文
1.王旭民(1995)。參考價格建構方式、脈絡線索對消費者價格認知的影響(碩士論文)。國立中央大學。  延伸查詢new window
2.黃家蔚(2004)。促銷方式、產品涉入程度與促銷情境對消費者品牌評價與購買意願之影響(碩士論文)。國立成功大學。  延伸查詢new window
3.李秉倫(2001)。折扣深度、產品屬性與促銷情境對品牌評價與購買意願影響之研究(碩士論文)。銘傳大學。  延伸查詢new window
4.徐心怡(2000)。消費者促銷知覺價值與促銷偏好程度之研究--產品類別干擾效果之探討(碩士論文)。元智大學。  延伸查詢new window
5.許智誠(1998)。廠商之促銷目的與促銷事件又因特性關聯性研究--以專家及消費者觀點探討。中原大學。  延伸查詢new window
6.張湘梅(2005)。促銷方式、促銷情境對消費者購買意願的影響--電視購物、網路購物為干擾效果之探討。大同大學。  延伸查詢new window
圖書
1.Wells, W.、Moriarty, S.、Burnett, J.,(2006)。Advertising Principles and Practice。New Jersey:Pearson International Edition。  new window
2.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y:McGramn-Hill。  new window
3.Kotler, Philip、Armstrong, Gary(1996)。Principles of Marketing。Englewood Cliffs, NJ:Prentice-Hall International, Inc.。  new window
4.Ghosh, Avijit(1990)。Retail management。Chicago:The Dryden Press。  new window
5.洪順慶(2001)。行銷管理。台北:新陸書局股份有限公司。  延伸查詢new window
6.吳青松(1998)。現代行銷學--國際性視野。臺北:智勝文化事業有限公司。  延伸查詢new window
7.邱皓政(2002)。社會與行為科學的量化研究與統計分析 : SPSS中文視窗版資料分析範例解析。臺北市:五南。  延伸查詢new window
8.顏月珠(199108)。商用統計學。台北:三民書局。  延伸查詢new window
9.黃俊英(1999)。行銷研究:管理與技術。台北:華泰。  延伸查詢new window
10.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
11.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
12.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
13.Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。  new window
14.O'Guinn, OThomas、Allen, Chris、Semenik, Richard J.(2006)。Advertising: An Integrated Brand Promotion。  new window
15.Pride, W.、Ferrell, C.(2000)。Marketing: Concept and Strategies。Boston。  new window
16.Schultz, Don E.、Robinson, William A.、Petrison, Lisa A.(1999)。Sales Promotion Essentials。Illinois, USA。  new window
 
 
 
 
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