| 期刊論文1. | Blake, A.、Sinclair, M. T.(2003)。Tourism crisis management US response to September 11。Annals of Tourism Research,3(4),813-832。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kim, W. G.、Jin-Sun, B.、Kim, H. J.(2008)。Multidimensional Customer-based Brand Equity and Its Consequences in Mid-Priced Hotels。Journal of Hospitality and Tourism Research,32(2),235-254。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 翁振益、張德儀、鄭光遠、鍾碧姮、林雅藝(20060600)。資料探勘技術應用於航空業顧客再搭意願區隔與服務滿意項目組合之分析。觀光研究學報,12(2),139-154。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Kayaman, Ruchan、Arasli, Huseyin(2007)。Customer based brand equity: evidence from the hotel industry。Managing Service Quality,17(1),92-109。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Oh, H.(2000)。The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions。Journal of Hospitality & Tourism Research,24(2),136-162。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Xia, Lan、Monroe, Kent B.、Cox, Jennifer L.(2004)。The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions。Journal of Marketing,68(4),1-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Kim, W. G.、Kim, H.(2004)。Measuring customer-based restaurant brand equity。Cornell Hotel and Restaurant Administration Quarterly,45(2),115-131。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research,1,24-33。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Dickson, R. P.、Sawyer, A. G.(1990)。Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Tauber, Edward M.(1988)。Brand leverage: strategy for growth in a cost-controlled world。Journal of Advertising Research,28(4),26-30。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research,26(3),351-357。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management,9(6),350-370。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Chebat, Jean-Charles、Slusarczyk, Witold(2005)。How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study。Journal of Business Research,58(5),664-673。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Prasad, K.、Dev, C. S.(2000)。Managing hotel brand equity: a customer-centric framework for assessing performance。The Cornell Hotel and Restaurant Administration Quarterly,41(3),22-31。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Kim, Hong-bumm、Kim, W. G.(2005)。The relationship between brand equity and firms' performance in luxury hotels and chain restaurants。Tourism Management,26(4),549-560。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management,9(1),7-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Cretu, Anca E.、Brodie, Roderick J.(2007)。The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective。Industrial Marketing Management,36(2),230-240。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Campbell, Margaret C.(1999)。Perceptions of Price Unfairness: Antecedents and Consequences。Journal of Marketing Research,36(2),187-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Konecnik, M.、Gartner, W. C.(2007)。Customer-based brand equity for a destination。Annals of Tourism Research,34(2),400-421。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Bolton, Ruth N.、Lemon, Katherine N.(1999)。A Dynamic Model of Customer's Usage of Services: Usage as an Antecedent and Consequence of Satisfaction。Journal of Marketing Research,36(2),171-186。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Ajzen, Icek、Fishbein, Martin(1977)。Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research。Psychological Bulletin,84(5),888-918。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Simões, Cláudia、Dibb, Sally(2001)。Rethinking the brand concept: new brand orientation。Corporate Communications: An International Journal,6(4),217-224。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | DeVellis, R. F.(1991)。Practical nonparametric statistics。London:SAGE。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 吳明隆(2007)。SPSS操作與應用:問卷分析與應用統計。臺北:五南。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | 邱皓政(2006)。量化研究與計量分析:SPSS中文視窗版資料分析範例解析。五南。 延伸查詢![new window](/gs32/images/newin.png) | 其他1. | 中華航空(2009)。中華航空新聞。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 世界觀光組織(2006)。2006年觀光市場趨勢分析報告。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 長榮航空(2009)。長榮航空新聞。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Campo, S., & Yagüe, M. J.(2008)。Tourist loyalty to tour operator: Effect of price promotions and tourist effort。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Chen, C. F., & Chang, Y. Y.(2008)。Airline brand equity, brand preference, and purchase intentions-the moderating effects of switching costs。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Chiang, C. F., & Jang, S. C.(2006)。The effects of perceived price and brand image on value and purchase intention: Leisure traveler’s attitudes toward online hotel booking。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Choon, C. L.(2008)。An importance-performance analysis to evaluate airline service quality: The case study of a budget airline in Asia。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Driver, J. C.(1999)。Developments in airline marketing practice。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Gillen, D., & Lall, A.(2003)。Competitive advantage of low-cost carriers: Some implications for airports。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kimery, K. M., & McCord, M.(2002)。Third party assurances: Mapping the road to trust in retailing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Martin, W. C., Ponder, N., & Lueg, J. E.(2008)。Price fairness perceptions and customer loyalty in a retail context。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Oh, H.(1999)。Service quality, consumer satisfaction, and consumer value: A holistic perspective。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Pedraja, M., & Yagüe, M. J.(2004)。Perceived quality and price: Their impact on the satisfaction of restaurant customers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Smit, H.(1997)。The European airline industry: A banker’s view。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Vaidyanathan, R., & Aggarwal, P.(2003)。Who is the fairest of them all? An attributional approach to price fairness perceptions。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Yu, S. F.(2008)。Price perception of online airline ticket shoppers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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