框架與觸發效應在衝突協商中對協商者行為意圖與態度的影響_

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題名：	框架與觸發效應在衝突協商中對協商者行為意圖與態度的影響
書刊名：	人力資源管理學報
作者：	林家五／彭炎祺／張書豪／胡宛仙
作者(外文)：	Lin, Chia-wu／Peng, Yen-chi／Chang, Shu-hao／Hu, Wan-hsien
出版日期：	2010
卷期：	10:3
頁次：	頁25-50
主題關鍵詞：	框架效應；觸發效應；實驗設計；衝突協商模擬情境；Framing effect；Priming effect；Experimental design；Conflict-negotiated stimulated scenario
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:3 共同引用:0 點閱:63

依據前景理論與觸發理論做爲解釋的基礎，本研究探究了「框架效應」及「觸發效應」對於衝突中協商者的影響。研究進行了2×2的受試者間設計，「正面—負面」框架、「片段—連續」選擇，是兩個主要的操弄變數，實驗的依變數是協商者接受協議的程度及對協議的評價。212位有工作經驗的在職專班學生被以隨機分派的方式，接受四種不同操弄的衝突協商模擬情境。實驗結果支持「正面—負面」框架，在行爲意圖與態度評價上的主效果；但交互作用中，「片段」觸發的極化效果及「連續」觸發的緩和效果，僅在態度層面上受到支持。文末也針對相關理論與實務貢獻做了討論。

以文找文

According to the prospect and priming theory, we explored the mechanism of framing and priming effects on bargainers during the conflict-negotiation process. 2×2 between subjects experimental design was conducted, "positive-negative" framing and "discrete-continuous" priming were two main manipulation variables, the acceptance and evaluation of the scenario proposal were dependent variables. 212 on-the-job graduated students were randomly assigned to four simulated conflict-negotiation situations. Results had showed that the main effects of "positive-negative" frame on behavior tendency and evaluation were supported. But only part of the interaction effects were confirmed, the polarization effect induced by discrete prime and conciliation effect induced by continuous prime were only sustained on agreement evaluation. Related theoretical and practical contributions were also discussed.

以文找文

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