本研究旨在了解台灣地方民俗節慶活動之觀眾觀賞行為之研究，以參與2009 年高雄縣內門鄉『陣義』宋江陣嘉年華活動的觀眾為本研究之受試樣本，於2009 年3 月27~4 月5 日間，採隨機抽樣方式施測。本研究的研究發現如下：(一)、遊客雖因觀賞地點交通不便，但仍願意追隨流行趨勢前往觀賞。(二)、整體觀賞滿意度雖偏滿意，但在便利性構面上仍待提升。(三)部分不同背景變項之觀眾在觀賞動機上有顯著差異存在。(四)不同背景變項之遊客在觀賞滿意度上雖無顯著差異存在。（五）遊客觀賞動機與觀賞滿意度之關係呈現正相關。(六) 觀賞動機與觀賞滿意度之迴歸方程式為(整體觀賞滿意度＝21.94+.58×整體觀賞動機)(七) 觀賞動機各層面對整體觀賞滿意度之迴歸方程式為(整體觀賞滿意度＝21.44+.66×體驗新奇+1.07×充實生活+.45×流行趨勢)。最後，本研究依據研究結果提出相關之建議，以供主辦單位及政府觀光部門提升地方民俗節慶活動觀賞滿意度之參考。

This study aimed to understand Taiwan's folk festivals where the audience watch the behavior of the study, to participate in the 2009 doors Township, Kaohsiung County Yi Sung Chiang Battle Array Array carnival audience-based study sample of subjects, in March 2009 27 ~ April 5 during the day, picking random testing facilities. Findings of this study are as follows: (a) tourists visiting the viewing sites because of inconvenient transportation, but are still willing to follow the trends to watch. (b) the overall viewing satisfaction, although the partial satisfaction, but in ease of configuration have yet to raise the surface. (c) the different background variables on the motivation of the audience watching the existence of significant differences. (d) the different background variables on the satisfaction of tourists in view Although there is no significant difference was found. (e) motivation and watch tourists to view the relationship between satisfaction and showed positive correlation. (f) viewing motives and watch for the satisfaction of the regression equation. (g) motivation for all levels of viewing the face of satisfaction with the overall view of the regression equation for the. Finally, the results of this study, based on research related to recommendations for the organizers and government tourism departments to enhance their satisfaction with the viewing reference.