With the coming of globalization and knowledge-based economy, now the elementary and junior high schools face the competition in the educational markets, school innovation management plays an important role. The management and operation of schools cannot adopt traditional management models; however, schools must adopt innovative strategies and provide the services that are different from their opponents; otherwise, they will be eliminated from the competition of trends. The research is to explore innovation management through data analysis and cases analysis. The subject is Chiao Yong Elementary school in Pingtung County, furthermore, the paper proposes some strategies of innovation management and researcher's introspection, it hopes that proposes suggestions for educational institutions and elementary schools for references.