| 期刊論文| 1. | 蔡佳靜(20060100)。廣告模特兒外表吸引力的迷思?--不同男性產品之探討。廣告學研究，25，107-129。 延伸查詢 | | 2. | Shavitt Sharon Suzanne Swan Tina M. Lowrey and Michaela Wänke(1994)。The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing。Journal of Consumer Psychology，3(2)，137-162。  | | 3. | 林曉芳(20040500)。E世代青少年對同性戀的多元文化觀。嶺東學報，15，95-128。 延伸查詢 | | 4. | Bower, A. B.、Landreth, S.(2001)。Is Beauty Best? Highly versus Normally Attractive Models in Advertising。Journal of Advertising，30(1)，1-12。 | | 5. | Scott, L. M.(1994)。The bridge from text to mind: Adapting reader-response theory to consumer research。The Journal of Consumer Research，21(3)，461-480。 | | 6. | Brewer, Marilynn B.(1999)。The Psychology of Prejudice: Ingroup Love or Outgroup Hate?。Journal of Social Issues，55(3)，429-444。 | | 7. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 | | 8. | Petty, Richard E.、Cacioppo, John T.(1986)。The elaboration likelihood model of persuasion。Advances in Experimental Social Psychology，19，123-205。 | | 9. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 | | 10. | Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research，14(4)，538-555。 | | 11. | Pascal, Vincent J.、Sprott, David E.、Muehling, Darrel D.(2002)。The influence of evoked nostalgia on consumers' responses to advertising: An exploratory study。Journal of Current Issues and Research in Advertising，24(1)，39-47。 | | 12. | Bhat, S.、Leigh, T. W.、Wardlow, D. L.(1996)。The Effect of Homosexual Imagery in Advertising on Attitude Toward the Ad。Journal of Homosexuality，31(1/2)，161-176。 | | 13. | Bhat, S., Leigh, T. W., and Wardlow, D. L.,(1998)。“The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers’ Responses to Homosexual Imagery in Ads,”。Journal of Advertising，Vol. 27, No. 4，9-28。 | | 14. | Borgerson, J. L., Schroeder, J. E., Blomberg, B., and Thorssen, E.,(2006)。“The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communication,”。Journal of Marketing Management，Vol. 22, No. 9，955-978。 | | 15. | Branchik, B. J.(2007)。Queer ads: Gay male imagery in American advertising。Consumption Markets & Culture，10(2)，147-158。 | | 16. | Burnett, J. J.,(2000)。“Gays: Feelings about Advertising and Media Use,”。Journal of Advertising Research，Vol. 40, No. 1-2，75-84。 | | 17. | Davis, D.,(1981)。“Implications of Interaction versus Effectance as Mediators of the Similarity-Attraction Relationship,”。Journal of Experimental Social Psychology，Vol. 17, No. 1，96-116。 | | 18. | Deshpande, R. and Stayman, D.,(1994)。“A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness,”。Journal of Marketing Research，Vol. 31, No. 1，57-64。 | | 19. | Gardyn, R. and Fetto, J.,(2002)。“Gay Friendly?”。American Demographics，Vol. 24, No. 5，16-16。 | | 20. | Grier, S. A. and Brumbaugh, A. M.,(1999)。“Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets,”。Journal of Advertising，Vol. 28, No. 1，79-93。 | | 21. | Herek, G. M.,(1984)。“Attitudes toward Lesbians and Gay Men: A Factor-Analytic Study,”。Journal of Homosexuality，Vol. 10, No. 1，39-51。 | | 22. | Kates, S. M.,(1999)。“Making the Ad Perfectly Queer: Marketing Normality to the Gay Men’s Community,”。Journal of Advertising，Vol. 28, No. 1，25-37。 | | 23. | Keating, A. and McLoughlin, D.,(2005)。“Understanding the Emergence of Markets: A Social Constructionist Perspective on Gay Economy,”。Consumption, Markets, and Culture，Vol. 8, No. 2，131-152。 | | 24. | Kelley, J.,(2001)。“Attitudes towards Homosexuality in 29 Nations,”。Australian Social Monitor，Vol. 4, No. 1，15-22。 | | 25. | Morhart, F., Henkel, S., and Herzong, W.,(2008)。“Collecting Hidden Consumer Data Online: Research on Homosexuals,”。Journal of Advertising Research，Vol. 48, No. 2，247-254。 | | 26. | Oakenfull, G. K.,(2005)。“The Effect of Gay Identity, Gender, and Gay Imagery on Gay Consumers’ Attitude towards Advertising,”。Advances in Consumer Research，Vol. 32，641-642。 | | 27. | Oakenfull, G. K. and Greenlee, T. B.,(2004)。“The Three Rules of Crossing over from Gay Media to Mainstream Media Advertising: Lesbians, Lesbians, Lesbians,”。Journal of Business Research，Vol. 57, No. 11,，1276-1285。 | | 28. | Oakenfull, G. K. and Greenlee, T. B.,(2005)。“Queer Eye for a Gay Guy: Using Market-Specific Symbols in Advertising to Attract Gay Consumers without Alienating the Mainstream,”。Psychology & Marketing，Vol. 22, No. 5，421-439。 | | 29. | Oakenfull, G. K., McCarthy, M. S., and Greenlee, T. S.,(2008)。“Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media,”。Journal of Advertising Research，Vol. 48, No. 2，191-198。 | | 30. | Petty, R. E., Brinol, P., and Tormala, Z. L.,(2002)。“Thought Confidence as a Determinant of Persuasion: The Self-Validation Hypothesis,”。Journal of Personality and Social Psychology，Vol. 82, No. 5，722-741。 | | 31. | Walters, A. S. and Moore, L. J.,(2002)。“Attention All Shoppers, Queer Customers in Aisle Two: Investigating Lesbian and Gay Discrimination in the Marketplace,”。Consumption, Markets, and Culture，Vol. 5, No. 4，285-303。 | | 32. | Ringhold, D. J(1995)。“Social Criticisms of Target Marketing: Process or Product,” ,。American Behavior Scientist，Vol. 38, No. 4,，578-592.。 | 會議論文| 1. | Oakenfull, G. K. and Greenlee, T. B.,(1999)。“All the Colors of the Rainbow: The Relationship between Gay Identity and Response to Advertising Content. ”。San Antonio, USA。 | 學位論文| 1. | 柳俊羽(2008)。大學生對同性戀印象影響其同性戀接受度之調查--以國立高雄大學為例(碩士論文)。玄奘大學。 延伸查詢 | | 2. | 錢欣樺(2006)。網路口耳相傳訊息與企業回應策略對消費者態度之影響－以購物網站為例(碩士論文)。臺灣大學。 延伸查詢 | | 3. | 吳翠松(1998)。報紙中的同志--十五年來同性戀議題報導的解析(碩士論文)。文化大學。 延伸查詢 | | 4. | 沈彥辰(2007)。廣告中同性戀圖片效果之研究：同性戀偏好與消費者特徵之影響。 延伸查詢 | | 5. | 汪承偉(2007)。廣告推薦人相似度的廣告效果影響之研究─同志族群為例。 延伸查詢 | | 6. | 許巧筠(2003)。大學生的家務經驗、性別角色態度及其生育家庭家務工作意願之相關研究。 延伸查詢 | | 7. | 陳培驊(2006)。見與不見─同志現身經驗的研究。 延伸查詢 | | 8. | 蕭佳華(2002)。中部地區國子教師性別角色刻板化態度與性別平等意識相關因素之研究。 延伸查詢 | 圖書| 1. | 王雅各(19990000)。臺灣男同志平權運動史。臺北：開心陽光。 延伸查詢 | | 2. | Shaffer, D. R.(1996)。Developmental psychology: Childhood and adolescence。Brooks/Cole and ITP。 | | 3. | 李銀河(2000)。酷兒理論─西方90年代性思潮。北京。 延伸查詢 | | 4. | McGuire, W. J.,(1984)。“Search for the Self: Going Beyond Self-Esteem and the Reactive Self”。Personality and the Prediction of Behavior。New York。 | | 5. | Witeck, R. and Combs, M.,(2006)。Business Inside Out: Capturing Millions of Loyal Gay Consumers。New York。 | 圖書論文| 1. | Gerbner, G.、Morgan, M.、Gross, L.、Signorielli, N.、Shanahan, J.(2002)。Growing up with television: Cultivation Processes。Media Effects: Advances in Theory and Research。Lawrence Erlbaum。 | | 2. | Petty, R. E.、Wegener, D. T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY：Guilford Press。 | | 3. | Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。 | |