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S.、Agrusa, J.、Chon, K.、Lee, H.(2007)。Effects of Korean television dramas on the flow of Japanese tourists。Tourism Management,28(5),1340-1353。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Chaiken, Shelly(1979)。Communicator Physical Attractiveness and Persuasion。Journal of Personality and Social Psychology,37(8),1387-1397。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Kamins, M. A.(1989)。Celebrity and Noncelebrity Advertising in a Two-Sided Context。Journal of Advertising Research,29(3),34-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | McCracken, Grant(1989)。Who is the celebrity endorser? 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Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Lafferty, Barbara A.、Goldsmith, Ronald E.(1999)。Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad。Journal of Business Research,44(2),109-116。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Chen, J.(1998)。The tourists’ cognitive decision making model。The Tourist Review,53(1),4-9。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Fesenmaier, D. R.(1988)。Integrating activity pattern into destination choice models。Journal of Leisure Research,20(3),175-191。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Mills, J.、Harvey, J.(1972)。Opinion change as a function of when information about the communicator is received and whether he is attractive or expert。Journal of Personality and Social Psychology,21(1),52-55。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Mohsin, A.(2005)。Tourist attitudes and destination marketing-the case of Australia’s Northern Territory and Malaysia。Tourism Management,26(5),723-732。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Roy, S.(2006)。An exploratory study in celebrity endorsements。Journal of Creative Communications,1(2),139-153。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | 交通部觀光局(2008)。「挑戰 2008:國家發展重點計畫」。 延伸查詢![new window](/gs32/images/newin.png) | 學位論文1. | 巫建輝(2006)。品牌評價對代言人可信度與購買意願關係之干擾效應--以華人地區消費者為例(碩士論文)。大葉大學,彰化縣。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 陳裕仁(2003)。名人代言人與產品相關度之研究(碩士論文)。輔仁大學。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 林國賢(2004)。大陸民眾來台旅遊態度與動機之研究(碩士論文)。朝陽科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 余肇傑(2004)。代言人對廣告效果影響之研究--以銘傳大學傳播學院學生為例(碩士論文)。銘傳大學。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 李光勳(2004)。廣告代言人與代言品牌的形象差異性及代言人可信度對廣告效果影響之研究(碩士論文)。東吳大學。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 林君珍(2004)。產品置入之廣告研究--以觀光景點置入於台灣偶像劇為例(碩士論文)。銘傳大學。 延伸查詢![new window](/gs32/images/newin.png) | 7. | 陳運欽(2003)。觀光地意象認知與旅遊選擇意願之研究(碩士論文)。銘傳大學。 延伸查詢![new window](/gs32/images/newin.png) | 8. | 蘆葦蓁(2004)。透過品牌要素、廣告代言人形成品牌態度之研究--以少淑女流行服飾為例(碩士論文)。銘傳大學,台北市。 延伸查詢![new window](/gs32/images/newin.png) | 9. | 彭金燕(2000)。代言人可信度對廣告效果與購買意願影響之研究(碩士論文)。大葉大學,彰化縣。 延伸查詢![new window](/gs32/images/newin.png) | 10. | 許黛君(2005)。職棒球迷的認同感、產品認知與群體規範對贊助商產品的態度及購買意願影響之研究(碩士論文)。朝陽科技大學。 延伸查詢![new window](/gs32/images/newin.png) | 11. | 林培如(2005)。產品置入對品牌回憶度、品牌辨識度、品牌態度及購買意願之影響 ─以台灣電視台偶像劇為例。 延伸查詢![new window](/gs32/images/newin.png) | 12. | 廖千慧(2005)。代言人—產品使用者的性別符合性、來源可信度與自我監控程度對廣告效果的影響。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | 林建煌(2007)。消費者行為。臺北市:華泰。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 陳嘉隆(2001)。旅行業經營與管理。台北:陳嘉隆。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 林燈燦(2001)。旅行業經營管理-理論與實務。台北:品度股份有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Dyer, Gillian(1982)。Advertising as Communication。London:New York:Routledge。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Jöreskog, K. G.、Sörborm, D.(1992)。LISREL: A Guide to the Program and Applications。Chicago, IL:Scientific Software International, Inc。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | 張春興(2000)。張氏心理學辭典。台北:東華書局。 延伸查詢![new window](/gs32/images/newin.png) | 10. | Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Reynolds, Fred D.、Wells, William D.(1977)。Consumer behavior。McGraw-Hill Book Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Sheth, J. N., Mittal, M.,、Newman, B. I.(1999)。Consumer behavior: Consumer behaviour and beyond。Orlando。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | 譚瑾瑜(2005)。臺灣觀光產業的現況與未來發展。 延伸查詢![new window](/gs32/images/newin.png) | 圖書論文1. | Mowen, J. C.、Brown, S. W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research。Assocation for Consumer Research。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Hu, L. T.、Bentler, P. M.(1995)。Evaluating model fit。Structural equation modeling: Concepts, issues, and applications。Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Rosenberg, Milton J.、Hovland, Carl I.(1960)。Cognitive, Affective, and Behavioral Components of Attitudes。Attitude Organization and Change: An Analysis of Consistency among Attitude Components。Yale University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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