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題名:臺灣觀光代言人對觀光客來臺旅遊態度及意願之影響
書刊名:觀光休閒學報
作者:胡欣慧 引用關係王若帆
作者(外文):Hu, Sunny Hsin-huiWang, Ro-fan
出版日期:2010
卷期:16:2
頁次:頁117-137
主題關鍵詞:觀光代言人旅遊態度旅遊意願Celebrity endorserAttitudeTravel intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(11) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:0
  • 點閱點閱:188
期刊論文
1.Giffin, K.(1967)。The contribution of studies of source credibility to a theory of interpersonal trust in the communication process。Psychology Bulletin,68(2),104-120。  new window
2.Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions。Journal of Advertising,35(2),17-31。  new window
3.Lafferty, Barbara A.、Goldsmith, Ronald E.、Newell, Stephen J.(2002)。The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions。Journal of Marketing Theory and Practice,10(3),1-12。  new window
4.Joseph, W. B.(1982)。The credibility of physically attractive communicators: A review。Journal of Advertising,11(3),15-24。  new window
5.Reisinger, Y.、Mavondo, F.(2005)。Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception。Journal of Travel Research,43(3),212-225。  new window
6.Goldsmith, R. E.、Lafferty, B. A.、Newell, S. J.(2000)。The impact of corporate credibility and celebrity credibility of consumer reactions to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
7.Misra, S.、Beatty, S. E.(1990)。Celebrity spokesperson and brand congruence: An assessment of recall and affect。Journal of Business Research,21(2),159-173。  new window
8.Kaplanidou, K.、Vogt, C.(2006)。A structural analysis of destination travel intentions as a function of web site features。Journal of Travel Research,45(2),204-216。  new window
9.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research,42(4),397-407。  new window
10.Kim, S. S.、Agrusa, J.、Chon, K.、Lee, H.(2007)。Effects of Korean television dramas on the flow of Japanese tourists。Tourism Management,28(5),1340-1353。  new window
11.Chaiken, Shelly(1979)。Communicator Physical Attractiveness and Persuasion。Journal of Personality and Social Psychology,37(8),1387-1397。  new window
12.Kamins, M. A.(1989)。Celebrity and Noncelebrity Advertising in a Two-Sided Context。Journal of Advertising Research,29(3),34-42。  new window
13.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。  new window
14.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
15.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
16.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。  new window
17.Um, Seoho、Crompton, John L.(1990)。Attitude Determinants in Tourism Destination Choice。Annals of Tourism Research,17(3),432-448。  new window
18.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
19.Lam, Terry、Hsu, Cathy H. C.(2006)。Predicting behavioral intention of choosing a travel destination。Tourism management,27(4),589-599。  new window
20.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
21.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
22.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research,27(4),8-14。  new window
23.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
24.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
25.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
26.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
27.Lafferty, Barbara A.、Goldsmith, Ronald E.(1999)。Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad。Journal of Business Research,44(2),109-116。  new window
28.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
29.Chen, J.(1998)。The tourists’ cognitive decision making model。The Tourist Review,53(1),4-9。  new window
30.Fesenmaier, D. R.(1988)。Integrating activity pattern into destination choice models。Journal of Leisure Research,20(3),175-191。  new window
31.Mills, J.、Harvey, J.(1972)。Opinion change as a function of when information about the communicator is received and whether he is attractive or expert。Journal of Personality and Social Psychology,21(1),52-55。  new window
32.Mohsin, A.(2005)。Tourist attitudes and destination marketing-the case of Australia’s Northern Territory and Malaysia。Tourism Management,26(5),723-732。  new window
33.Roy, S.(2006)。An exploratory study in celebrity endorsements。Journal of Creative Communications,1(2),139-153。  new window
研究報告
1.交通部觀光局(2008)。「挑戰 2008:國家發展重點計畫」。  延伸查詢new window
學位論文
1.巫建輝(2006)。品牌評價對代言人可信度與購買意願關係之干擾效應--以華人地區消費者為例(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
2.陳裕仁(2003)。名人代言人與產品相關度之研究(碩士論文)。輔仁大學。  延伸查詢new window
3.林國賢(2004)。大陸民眾來台旅遊態度與動機之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
4.余肇傑(2004)。代言人對廣告效果影響之研究--以銘傳大學傳播學院學生為例(碩士論文)。銘傳大學。  延伸查詢new window
5.李光勳(2004)。廣告代言人與代言品牌的形象差異性及代言人可信度對廣告效果影響之研究(碩士論文)。東吳大學。  延伸查詢new window
6.林君珍(2004)。產品置入之廣告研究--以觀光景點置入於台灣偶像劇為例(碩士論文)。銘傳大學。  延伸查詢new window
7.陳運欽(2003)。觀光地意象認知與旅遊選擇意願之研究(碩士論文)。銘傳大學。  延伸查詢new window
8.蘆葦蓁(2004)。透過品牌要素、廣告代言人形成品牌態度之研究--以少淑女流行服飾為例(碩士論文)。銘傳大學,台北市。  延伸查詢new window
9.彭金燕(2000)。代言人可信度對廣告效果與購買意願影響之研究(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
10.許黛君(2005)。職棒球迷的認同感、產品認知與群體規範對贊助商產品的態度及購買意願影響之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
11.林培如(2005)。產品置入對品牌回憶度、品牌辨識度、品牌態度及購買意願之影響 ─以台灣電視台偶像劇為例。  延伸查詢new window
12.廖千慧(2005)。代言人—產品使用者的性別符合性、來源可信度與自我監控程度對廣告效果的影響。  延伸查詢new window
圖書
1.林建煌(2007)。消費者行為。臺北市:華泰。  延伸查詢new window
2.陳嘉隆(2001)。旅行業經營與管理。台北:陳嘉隆。  延伸查詢new window
3.林燈燦(2001)。旅行業經營管理-理論與實務。台北:品度股份有限公司。  延伸查詢new window
4.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
5.Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey:Prentice-Hall。  new window
6.Dyer, Gillian(1982)。Advertising as Communication。London:New York:Routledge。  new window
7.Jöreskog, K. G.、Sörborm, D.(1992)。LISREL: A Guide to the Program and Applications。Chicago, IL:Scientific Software International, Inc。  new window
8.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
9.張春興(2000)。張氏心理學辭典。台北:東華書局。  延伸查詢new window
10.Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。  new window
11.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
12.Reynolds, Fred D.、Wells, William D.(1977)。Consumer behavior。McGraw-Hill Book Company。  new window
13.Sheth, J. N., Mittal, M.,、Newman, B. I.(1999)。Consumer behavior: Consumer behaviour and beyond。Orlando。  new window
單篇論文
1.譚瑾瑜(2005)。臺灣觀光產業的現況與未來發展。  延伸查詢new window
圖書論文
1.Mowen, J. C.、Brown, S. W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research。Assocation for Consumer Research。  new window
2.Hu, L. T.、Bentler, P. M.(1995)。Evaluating model fit。Structural equation modeling: Concepts, issues, and applications。Sage。  new window
3.Rosenberg, Milton J.、Hovland, Carl I.(1960)。Cognitive, Affective, and Behavioral Components of Attitudes。Attitude Organization and Change: An Analysis of Consistency among Attitude Components。Yale University Press。  new window
 
 
 
 
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