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題名:球迷認同感、知覺價值與王建民球衣購買意願關係之競爭模式研究
書刊名:臺灣體育運動管理學報
作者:陳成業 引用關係
作者(外文):Chen, Chen-yueh
出版日期:2010
卷期:10:3
頁次:頁1-16
主題關鍵詞:運動授權商品知覺價值認同感購買意願Licensed sport merchandisePerceived valueIdentificationPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:41
  • 點閱點閱:90
期刊論文
1.蔡芬卿(200708)。臺灣海峽兩岸運動休閒服務業發展初探--臺灣觀點。臺灣體育運動管理學報,5,215-235。new window  延伸查詢new window
2.Arnett, D. B.、Laverie, D. A.(2000)。Fan characteristics and sporting event attendance: Examining in attendance。International Journal of Sports Marketing and Sponsorship,2(3),219-238。  new window
3.Fink, J.、Trail, G.、Anderson, D.(2002)。Environmental factors associated with attendance and sport consumption behavior: Gender and team differences。Sport Marketing Quarterly,11,8-19。  new window
4.胡欣慧、何玉珍(20081000)。消費者對量販店自有品牌食品購買意願之研究。餐旅暨家政學刊,5(3),273-293。new window  延伸查詢new window
5.Al-Sabbahy, H. Z.、Ekinci, Y.、Riley, M.(2004)。An Investigation of Perceived Value Dimensions: Implications for Hospitality Research。Journal of Travel Research,42(3),226-234。  new window
6.林聰哲(20081200)。中部地區高爾夫球場服務品質、消費者知覺價值、滿意度與行為意向之研究。管理實務與理論研究,2(4),196-214。new window  延伸查詢new window
7.Petrick, J. F.、Bachman, S. J.(2002)。An examination of the construct of perceived value for the prediction of golf travelers' intentions to revisit。Journal of Travel Research,41(1),38-45。  new window
8.Kwon, H. H.、Trail, G. T.、James, J. D.(2007)。The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel。Journal of Sport Management,21(4),540-554。  new window
9.Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
10.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
11.Petrick, James F.、Morais, Duarte D.、Norman, William C.(2001)。An Examination of the Determinants of Entertainment Vacationers' Intentions to Revisit。Journal of Travel Research,40(1),41-48。  new window
12.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
13.Chen, C. Y.、Stotlar, D. K.、Lin, Y. H.(2009)。Prediction of ticket purchase in professional sport using data mining。International Journal of Sport Management and Marketing,6(1),68-86。  new window
14.Fisher, R. J.、Wakefield, K.(1998)。Factor leading to group identifications: A field study of winners and losers.。Psychology & Marketing,,15 (1),23-40。  new window
15.Hellier, P. K.、Geursen, G. M.、Carr, R. A o.、Rickard, J. A.(2003)。Consumer repurchase intention: A general structural equation model.。European Journal f Marketing,37,1762-1800。  new window
16.Kwon, H. H.、Armstrong, K. L.(2002)。Factors influencing impulsive buying of sport licensed merchandise。Sport Marketing Quarterly,11,151-163。  new window
17.Kwon, H. H.、Trail, G. T.(2003)。A reexamination of the construct and construct validity of the psychological commitment to team scale。Sport Marketing Quarterly,12,88-93。  new window
18.Moorman, A. M.、Hambrick, M. E.(2009)。To license or not to license: That is the question for professional sport leagues and the NCAA.。Sport Marketing Quarterly,18,160-164。  new window
19.Netemeyer, R. G.、Krishnana, B.、Pullig, C., Wang, G., Yagci, M.、Dean, D,(2004)。Developing and validating measures of facets of customer-based equity。Journal of Business Research,57,209-224。  new window
學位論文
1.劉晊華(2008)。涉入程度、球隊認同對球迷對於職業球隊周邊產品之知覺價值與購買意圖之影響--以台灣地區之NBA球迷為例(碩士論文)。國立中央大學。  延伸查詢new window
2.劉哲志(2008)。球隊品牌共鳴、負面訊息與球迷觀賞行為之相關研究─以中華職棒中信鯨隊為例。國立體育大學,桃園縣。  延伸查詢new window
圖書
1.Kline, R. B.(1998)。Principle and practice of structural equation modeling。New York, NY:Guilford Press。  new window
2.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
3.Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。  new window
4.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
5.Joreskog, K.、Sorbom, D.(2001)。L1SREL 8: User s reference guide.。Scientific Software International。Linkolnwood, IL。  new window
其他
1.何幸榮(2007)。建仔現象,台灣新顯學,http://blog.chinatimes.com/pitcher/archive/2007/05/13/166562.html, 20090320。  延伸查詢new window
 
 
 
 
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