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題名：網路拍賣再購意願與忠誠度決定性因素之實證研究
書刊名：興國學報
作者：田瑞駒 引用關係／張志雄 引用關係／李祖豪
作者(外文)：Tien, Jui-chu／Chang, Chih-Hsiung／Lee, Tsu-hao
出版日期：2010
卷期：11
頁次：頁109-134
主題關鍵詞：知覺品質；價格促銷；網路互動性；賣方評價；忠誠度；Perceiver quality；Price；Promotion；Online interaction；Sellers' rating；Loyalty
原始連結：連回原系統網址new window
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  • 共同引用共同引用:524
  • 點閱點閱:38
期刊論文
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16.McIntyre, J. M.、Peck, M.A.(1998)。Managing and Measuring For Customer Loyalty: A Yin and Yang Perspective。Direct Marketing，48-52。  new window
17.Rice, R. E.(1992)。Context of research on organizational computer in media and communication studies。Nordicom review，19(1)，185-204。  new window
18.Schlauch, A. J.、Laposa, S.(2001)。E-tailing and Internet-related Real Estate Cost Savings: A Comparative Analysis of E-tailers and Retailers。Journal of Real Estate Research，21(1/2)，43-54。  new window
19.Strader, T.、Anthony, H.(1998)。A Framework for the Analysis of Electronic Market Success。AMCIS 1998 Proceedings，122。  new window
20.van Trijp, Hans C.M.、Steenkamp, E.M.(1990)。An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing。European Review of Agricultural Economics，17(1)，19-41。  new window
21.Zimmer, M. R.、Golden, L. L.(1988)。Impressions of Retail Store:A content Analysis of Consumer Image。Journal of Retailing，64(3)，265-293。  new window
22.Taylor, T. B.(1998)。Better loyalty measurement leads to business solutions。Marketing News，32(22)，41-42。  new window
23.Lee, J.、Feick, L.(2001)。The Impact of Switching Cost on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Services Marketing，15(1)，35-48。  new window
24.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing，64(4)，65-81。  new window
25.Gourville, John、Soman, Dilip(2002)。Pricing and the psychology of consumption。Harvard Business Review，2002(Sep.)，91-96。  new window
26.Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
27.Scitovszky, T.(1945)。Some consequences of the habit of judging quality by price。Review of Economic Studies，12(4)，100-105。  new window
28.Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review，26(1)，25-43。  new window
29.Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research，45(3)，249-256。  new window
30.Stephenson, P. R.(1969)。Identifying Determinants of Retail Patronage。Journal of Marketing，33(3)，57-61。  new window
31.Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Network and ISDN Systems，28(7-11)，1469-1480。  new window
32.蔡東峻、李奇勳(19991200)。消費者特性與網際網路購物意願關係之研究。管理學報，16(4)，557-580。new window  延伸查詢new window
33.Kent, Michael L.、Taylor, Maureen(1998)。Building dialogic relationships through the world wide web。Public Relations Review，24(3)，321-334。  new window
34.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。  new window
35.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science，17(1)，45-65。  new window
36.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。  new window
37.Cooley, T.(1999)。Interactive Communication-Public Relations on the Web。Public Relations Quarterly，44(2)，41-42。  new window
38.Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society，13(1)，43-54。  new window
39.Jensen, J. F.(1998)。Interactivity: tracking a new concept in media and communication studies。Nordicom Review，19(1)，185-204。  new window
40.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review，78(4)，105-113。  new window
41.Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media，36(3)，94-102。  new window
42.Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing，76(3)，309-322。  new window
43.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。  new window
44.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review，7(3)，69-76。  new window
45.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing，2(1)，75-81。  new window
46.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review，72(2)，164-174。  new window
47.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
48.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
49.Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery，42(4)，80-85。  new window
50.Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research，38(1)，131-142。  new window
51.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research，10(1)，1-9。  new window
52.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science，13(3)，265-291。  new window
53.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
54.彭台光、高月慈、林鉦棽(20060200)。管理研究中的共同方法變異：問題本質、影響、測試和補救。管理學報，23(1)，77-98。new window  延伸查詢new window
55.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review，61(5)，64-75。  new window
56.Reichheld, Frederick F.(1993)。Loyalty-Based Management。Harvard Business Review，71(2)，64-73。  new window
57.Bolton, Ruth N.、Lemon, Katherine N.(1999)。A Dynamic Model of Customer's Usage of Services: Usage as an Antecedent and Consequence of Satisfaction。Journal of Marketing Research，36(2)，171-186。  new window
58.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
59.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
60.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。  new window
61.Bakos, J. Yannis、Bakos, J. Y.(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science，43(12)，1676-1692。  new window
62.Young, S.、Feigin, B.(1975)。Using the Benefit Chain for Improved Strategy Formulation。Journal of Marketing，39(3)，72-74。  new window
63.Erickson, G. M.、Jonansson, J. K.(1985)。The Role of Price in Multi-Attribute Product Evaluations。Journal of Consumer Research，12(Sep.)，195-199。  new window
64.Heck, E. V.、Ribbers, P. M.(1997)。Experiences with Electronic Auctions in the Dutch Flower Industry。Electronic Markets，7(4)，29-34。  new window
65.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.、Lichten, D. R.、Ridgway, N. M.、Netemeyer, R. G.(1993)。Price Perception and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research，30，234-245。  new window
66.Yi, Y.、La, S.(2004)。What Influences the Relationship between Customer Satisfaction and Repurchase Intention? Investigating the Effects of Adjusted Expectations and Customer Loyalty。Psychology & Marketing，21(5)，351-373。  new window
67.Ha, L.、James, E. L.(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media，42(4)，457-474。  new window
68.Esrock S. L.、Leichty, G. B.(2000)。Organization of corporate web pages: Publics and functions。Public Relations Review，26(3)，327-344。  new window
69.Olsen, S. O.(2007)。Repurchase Loyalty: The Role of Involvement and Satisfaction。Psychology & Marketing，24(4)，315-341。  new window
70.Lefkoff-Hagius, P.、Charlotte, H. M.(1993)。Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference。Journal of Consumer Research，20，100-110。  new window
會議論文
1.李尚修。服務品質、信賴、交易成本對網路顧客忠誠度影響之探討-以購物網站為例。  延伸查詢new window
2.劉智華(2001)。網站體驗與上站忠誠度之關係研究--以資訊提供型網站為例。  延伸查詢new window
3.鍾瑄容(2001)。涉入程度、顧客滿意度與忠誠度關係之研究--以網路商店類型及顧客關係結合類型分析。  延伸查詢new window
4.黃振嘉(1998)。電子商務--網路商店的經營與管理。中華青年資訊人協會研討會，43。  延伸查詢new window
5.Anderson, E. W.、Sullivan, M. W.(1990)。Customer Satisfaction and Retention Across Firms。The TIMS College of Marketing Special Interest Conference on Service Marketing。Nashville, TN。343-351。  new window
6.林挺生、王嘉珮、陳年興(1997)。電子商務之網路商店功能需求與設計。第八屆國際資訊管理學術研討會，570-577。  延伸查詢new window
研究報告
1.Brucks, Merrie、Zeithaml, Valaries A.(1991)。Price and Brand Name as Indicators of Quality Dimensions。Marketing Science Institute。  new window
學位論文
1.尤松文(2000)。網路商店中消費者議價行為之研究(碩士論文)。國立中山大學。  延伸查詢new window
2.陳士斌(1986)。企業形象之研究--人壽保險業實證探討(碩士論文)。國立台灣大學。  延伸查詢new window
3.蕭仁閔(2000)。網際網路企業品牌建立之初探性研究--以台灣純線上購物網站為例(博士論文)。國立政治大學，臺北。new window  延伸查詢new window
4.陳郁茹(2001)。藉由建立消費者網路購物之信任模式以提升顧客忠誠度(碩士論文)。淡江大學。  延伸查詢new window
5.黃宏鈞(2001)。企業形象與服務品質對消費者再購行為之影響：顧客關係的中介效果(碩士論文)。國立臺灣大學。  延伸查詢new window
6.賴建宏(2002)。網路商店形象之組成構面與消費者購買行為之研究(碩士論文)。長庚大學。  延伸查詢new window
7.蔡淑如(2000)。新聞網站互動性功能設計與使用者感知行為之初探--以聯合新聞網為例(碩士論文)。國立交通大學，新竹。  延伸查詢new window
8.鍾佑德(2000)。網站特性對網路購物知覺風險、資訊搜尋策略影響之研究(碩士論文)。國立中央大學。  延伸查詢new window
9.吳苑如(2001)。網站互動性與企業公關管理之研究(碩士論文)。國立交通大學。  延伸查詢new window
10.吳佩芬(1997)。主題園遊客對主題意象認知之研究--以六福村主題遊樂園為例(碩士論文)。逢甲大學。  延伸查詢new window
11.胡敏怡(1998)。網際網路事業經營之成功因素研究--以網路書店為例(碩士論文)。國立政治大學。  延伸查詢new window
12.蔡明哲(1998)。國內網路書店惠顧行為與行銷策略之研究(碩士論文)。國立中山大學。  延伸查詢new window
13.李定家(2000)。網路購物之降低風險策略研究(碩士論文)。國立中央大學。  延伸查詢new window
14.林原輝(1998)。消費者購買通路移轉研究--以網際網路通路實證分析(碩士論文)。國立臺灣大學。  延伸查詢new window
15.湯嘉恆(1999)。消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討--以國立大學學生為例(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Rogers, E. M.、Rafaeli, S.(1985)。Computer and Communication。Information and behavior。New Brunswick , NJ：Transaction Books。  new window
2.Standifird, S. S.、Weinstein, M.、Meyer, A. D.(1999)。Establishing reputation on the Warsaw Stock Exchange: international brokers as legitimating agents。Chicago, IL：Academy of Management Proceedings。  new window
3.Strauss, J.、Forest, R.(2001)。E-Marketing。Upper Saddle River, NJ：Prentice-Hall。  new window
4.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey：Prentice-Hall Inc.。  new window
5.Rapoport, A.(1997)。Human aspects of urban form textbook。  new window
6.Reichheld, Frederick F.、Teal, Thomas(1996)。The Loyalty Effect: The Hidden Force behind Growth Profits, and Lasting Value。Boston：Harvard Business School Press。  new window
7.Tirole, Jean(1988)。The theory of industrial organization。MIT Press。  new window
8.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
9.Shimp, T. A.(1993)。Promotion Management and Marketing Communication。The Dryden Press。  new window
10.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
11.Crosby, Philip B.(1979)。Quality is Free: the Art of Making Quality Certain。New York：New American Library。  new window
12.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
13.Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。  new window
14.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
15.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。  new window
16.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
17.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
18.Lilien, G. L.、Kotler, P.(1983)。Marketing Decision Making: A Model Building Approach。New York, NY：Harper and Row。  new window
19.Yesil, M.(1997)。Creating the Virtual Store。New York：John Wiley & Sons。  new window
圖書論文
1.Holbrook, Morris B.、Corfman, K. P.(1985)。Quality and Value in the Consumption Experience: Phaedrus Rides Again。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Book。  new window
2.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
3.Heeter, C.(1989)。Implications of new interactive technologies for conceptualizing communication。Media Use in the information Age: Emerging Patterns of Adoption and Consumer Use。Hillsdale, NJ：Erlbaum。  new window
4.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
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