本研究旨在探討健身俱樂部消費者之人口統計變項、服務品質及忠誠度之現況，進而探究健身俱樂部消費者服務品質及忠誠度之間的相關程度。研究者於2010 年5 月1 日至5 月31 日於台中市水舞生活會館健身俱樂部場館，以現場消費者為研究對象，透過「健身俱樂部消費者服務品質與忠誠度研究問卷調查表」進行調查，共計發放550 份問卷，回收473 份有效問卷。所得研究結論如下：一、健身俱樂部消費者樣本分佈以女性、21-30 歲、大專或大學、未婚、20,001-40,000 元之收入、運動花費以2,000 元以下、每週運動次數是以2-3 次及運動夥伴以同事居多。二健身俱樂部消費者之服務品質對忠誠度具有正向的影響關係。基此，本研究針對經營者提供相關建議。

The purpose of the study was to reveal the demographics, service quality and loyalty of participants in fitness center. The study also examined the relation between service quality and loyalty in fitness center. The subjects of the study were the participants of Shuei Wu Business Organization in Taichung City. The data collected during 1st - 31st May, 2010. A self-developed questionnaire “Questionnaire of the fitness center’s participants’ service quality and loyalty” was used as the research instrument. 550 questionnaires were provided and 473 were valid. The results were derived as following:1. The main group of participants were female, age of 21-30, college or university, unmarried, income of 20,001-40,000, sport spend for under 2,000, frequency exercise for 2-3 times of per week and exercise partners with colleagues in the majority. 2. There has a positive effect relationship between the service quality and loyalty of fitness center’s participants. According to the results, the researcher suggests the related recommend to manager.