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題名:戶外廣告設立位置差異及影響可見度之研究
書刊名:廣告學研究
作者:賴建都 引用關係黎佩芬
作者(外文):Lai, Jeff Chien-tuLi, Pei-fen
出版日期:2010
卷期:34
頁次:頁1-24
主題關鍵詞:戶外廣告眼球追蹤儀廣告可見度廣告位置Advertising placementAdvertising visibilityEye tracking systemOutdoor advertising
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:13
  • 點閱點閱:191
期刊論文
1.Antes, J. R.(1974)。The time course of picture viewing。Journal of Experimental Psychology,103(1),62-70。  new window
2.Rayner, Keith(1978)。Eye movement in reading and information processing。Psychological Bulletin,85(78),618-660。  new window
3.Baker, Mary Anne、Loeb, Michel(1973)。Implications of Measurement of Eye Fixations for a Psychophysics of Form Perception。Perception & Psychophysics,13(2),185-192。  new window
4.Morandi, Anthony J.、Mackworth, Norman H.(1967)。The Gaze Selects Informative Details within Pictures。Perception & Psychophysics,2(11),547-552。  new window
5.唐大崙、莊賢智(20050700)。由眼球追蹤法探索電子報版面中圖片位置對注意力分佈之影響。廣告學研究,24,89-104。new window  延伸查詢new window
6.Donthu, N., Cherian, J.、Bhargava, M.(1993)。Factors influencing recall of outdoor advertising。Journal of Advertising Research,33(3),69-71。  new window
7.Frazier, M.(2006)。How can your package standout, eye tracking looks hard for answers。Advertising Age,77(4814)。  new window
8.Fox, R. J., Krugman, D. M., Fletcher, J. E.、Fischer, P. M.(1998)。Adolescents’ attention to beer and cigarette print ads and associated product warnings。Journalof Advertising,27(3),57-68。  new window
9.Gray, R.(1996)。Putting the show on the road。Marketing,27-28。  new window
10.Henderson, J. M., Weeks, P.A.,、Hollingworth, A.(1999)。The effects of semantic consistency on eye movements during complex scene viewing。Journal of Experimental Psychology: Human Perception & Performance,25(1),210-228。  new window
11.Just, M. A.,、Carpenter, P. A.(1976)。The role of eye-fixation research in cognitive psychology。Behavior Research Methods, Instruments and Computers,8,139-143。  new window
12.Martin, R.(2008)。Out of home, top of mind。Marketing,113 (13),32-33。  new window
13.Taylor, C. R.、Frank, G. R.(2003)。Business perceptions of the role of billboards in the u.s. economy。Journal of Advertising Research,43(2),150-161。  new window
14.Whitehill, K. K.,、Spencer, F. T.(1989)。The learning and retention of outdoor advertising。Journal of Advertising Research,29,47-51。  new window
15.Woodside, A. G.(1985)。What do we know about point-of-purchase?。American Academy of Advertising Proceedings,54-57。  new window
16.Woodside, Arch G.(1990)。Outdoor advertising as experiments。Journal of the Academy of Marketing Science,18(3),229-237。  new window
17.Zitrin, R.(2008)。A knockout。Mediaweek,18(34),16。  new window
18.Zitrin, R.(1998)。PATTISON: the Power of Outdoor。BC Business,26(9),61- 71。  new window
會議論文
1.唐大崙、莊賢智(2004)。新聞圖文左右空間配置對視線影響之初探。桃園。  延伸查詢new window
2.賴建都、傅銘傳、孫慶文、蔡政旻(2006)。電視購物頻道畫面訊息置入研究。台北。  延伸查詢new window
3.Boyland, M., Janes, I.、Barber, H.(2004)。The full picture.Using eye tracking technology to make website design more effective。Barcelona。  new window
4.Hulsebos, L., Bos, H.、Appel, M.(2004)。In quest of the holy grail. The bumpyroad from ots to certainty to see, esomar。Geneva。  new window
研究報告
1.賴建都(2008)。電視畫面訊息置入位置與認知效果之研究—以購物頻道為例。臺北。  延伸查詢new window
學位論文
1.蘇文清(1998)。始政四十年臺灣博覽會宣傳計畫與設計之研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
2.Lithgow, D.(1999)。The Effective Use of Billboards as a communications tool。  new window
圖書
1.Buswell, Guy Thomas(1935)。How people look at pictures: a study of the psychology and perception in art。University of Chicago Press。  new window
2.趙琛(2002)。中國近代廣告文化。台北:大計文化事業。  延伸查詢new window
3.Yarbus, A.L.(1967)。Eye movement and vision。New York:Plenum。  new window
4.Zitrin, R.(2000)。The prs eye tracking studies, validating outdoor’s impact in the marketplace 1999-2000。New Jersey:Perception Research Services, Inc.。  new window
5.Solso, Robert L.(2003)。The Psychology of Art and the Evolution of the Conscious Brain。MIT Press。  new window
6.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。  new window
7.Gannett Foundation Producer.(1981)。The Effect。Rochester, NY。  new window
8.Turner, C.(2006)。OUTDOOR & AMBIENT: A bigger hit on the street. (difficult to evaluate outdoor advertising)。Centaur。  new window
 
 
 
 
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