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題名:滿意度及轉換障礙對顧客留存與交叉購買的影響:直接效果及干擾效果之比較
書刊名:中山管理評論
作者:吳立偉 引用關係王崇昱 引用關係
作者(外文):Wu, Li-weiWang, Chung-yu
出版日期:2010
卷期:18:4
頁次:頁1139-1167
主題關鍵詞:滿意度顧客留存交叉購買轉換障礙SatisfactionCustomer retentionCross-buyingSwitching barriers
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:77
期刊論文
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