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題名：社會導向策略轉型與社會價值創造的企業重生：日月老茶廠案例
書刊名：創業管理研究
作者：卓秀足 引用關係／胡哲生 引用關係
作者(外文)：Cho, Hsiu-tsu／Hu, Jer-san
出版日期：2011
卷期：6:1
頁次：頁1-27
主題關鍵詞：策略轉型；社會導向策略；社會科技；社會價值；Strategic transformation；Social-oriented strategy；Social technology；Social value
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:35
摘要 企業經營的社會導向轉型必然面對企業宗旨、策略目標與科技轉變，才能創造社 會價值。本研究採個案研究法，針對一家過去大量栽植紅茶與製作出口茶葉的農業公 司，深入研究其經營理念轉向「生態有機、生命價值、休閒體驗的社會教育」方向的 過程，瞭解該組織如何透過經營策略、科技能力、行銷與組織等方面的轉變，轉型為 社會價值導向企業，而讓組織自給自足並展現出重生活力。透過個案分析本研究發 現：（1）企業擁有更積極性的社會參與理念時，會納入社會價值導向之經營目標與 改變組織宗旨，促使企業產生社會導向的策略轉型。（2）企業的社會導向策略轉型面臨「社會科技導入」的策略變革，包括：綠色流程科技、社會任務產品科技與社會 價值行銷科技；（3）企業的社會導向策略轉型面臨組織內部的「社會導向轉型」變 革，包括：社會知識學習、社會理念的組織認同、與社會導向組織文化。（4）企業 經營策略的社會導向轉型，經由社會科技運用與社會導向組織力，增加了追求社會理 念與社會職能兩方面的價值回饋。
Abstract The corporate with social transformation has to meet the changes of his vision, strategy goal, and technology, and then consequently creates social value. This paper presents a conceptualization of social-oriented strategic transformation based on exploring the content of social-oriented business strategy, technology change, transformation in organization, and social value creation in a black tea factory of the large agricultural company in Taiwan. The findings are showed as below: (1) while the firm highly motivated in social mission would incorporate the social value oriented concepts into business objectives and organization vision to enhance social strategic transformation. (2) The firm under social strategic transformation would implement social-oriented technologies, including green process technologies, social-mission product technologies, and social-value marketing technologies, to help organization change. (3) In line with social-oriented strategic transformation, the social concepts should be widespread among employees within organization with several ways such as learning of social knowledge, organization identification of social concepts, and the formation of social-man culture in organization. (4) A firm with social-oriented transformation in business strategy can create social values both of social concepts and social capabilities, through implementing social-oriented technologies and formulating social organization.
期刊論文
1.Pentland, B. T.(1999)。Building process theory with narrative: From description to explanation。Academy of Management Review，24，711-724。  new window
2.Nadler, D. A. and Tushman, M. L.(1999)。The organization of the future: strategic imperatives and core competencies for the 21st century。Organizational Dynamics，28(1)，45-60。  new window
3.Shaheen, George T.(1994)。Approach to transformation。Chief Executive，3(1)，2-5。  new window
4.Godfrey, Paul C.、Merrill, Craig B.、Hansen, Jared M.(2009)。The Relationship between Corporate Social Responsibility and Shareholder Value: An Empirical Test of the Risk Management Hypothesis。Strategic Management Journal，30(4)，425-445。  new window
5.Mackey, Alison、Mackey, Tyson B.、Barney, Jay B.(2007)。Corporate Social Responsibility and Firm Performance: Investor Preferences and Corporate Strategies。Academy of Management Review，32(3)，817-835。  new window
6.Li, F.、Nichols, J. A. F.(2000)。Transaction or Relationship Marketing : Determinants of Strategic Choices。Journal of Marketing Management，16(5)，449-464。  new window
7.Allee, V.(2000)。Reconfiguring the Value Network。Journal of Business Strategy，21(4)，36-39。  new window
8.Elkington, John(1994)。Towards the sustainable corporation: win-win-win business strategies for sustainable development。California Management Review，36(2)，90-100。  new window
9.Gardberg, Naomi A.、Fombrun, Charles J.(2006)。Corporate citizenship: creating intangible assets across institutional environments。Academy of Management Review，31(2)，329-346。  new window
10.McWilliams, Abagail、Siegel, Donald S.(2000)。Corporate social responsibility and financial performance: Correlation or misspecification?。Strategic Management Journal，21(5)，603-609。  new window
11.Emerson, Jed(2003)。The blended value proposition: Integrating social and financial returns。California Management Review，45(4)，35-51。  new window
12.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
13.Hammann, Eva-Maria、Habisch, Andre、Pechlaner, Harald(2009)。Values that Create Value: Socially Responsible Business Practices in SMEs: Empirical Evidence from German Companies。Business Ethics: A European Review，18(1)，37-51。  new window
14.Aaker, J.、Vohs, K.、Mogilner, C.(2010)。Non-profits are seen as warm and for-profits as competent: firm stereotypes matter。Journal of Consumer Research，38。  new window
15.Cardinal, L. B.、Sitkin, S. B.、Long, C. P.(2004)。Balancing and rebalancing in the creation and evolution or organizational control。Organization Science，15，411-431。  new window
16.LaForge, R.、Ingram, T.、Cravens, D.(2009)。Strategic alignment for sales organization transformation。Journal of Strategic Marketing，17(3/4)，199-219。  new window
17.Plowman, D. A.、Baker, L. T.、Bec, T. E.、Kulkarni, M.、Solansky, S. T.、Travis, D. V.(2007)。Radical Change Accidentally: The Emergence and Amplification of Small Change。Academy of Management Journal，50(3)，515-543。  new window
18.Zhuang, C.、Wheale, P.(2004)。Creating sustainable corporate value: A case study of stakeholder relationship management in china。Business & Society Review，109(4)，507-547。  new window
圖書
1.Micklethwait, John、Wooldridge, Adrian(2003)。The Company - A Short History of a Revolutionary Idea。New York, NY：Modern Library, a Division of Random House。  new window
2.Lavy, A.、Merry, U.(1988)。Organizational Transformation: Revitalizing Organization for a Competitive World。Jossey-Bass。  new window
3.Margolis, J. D.、Walsh, J. P.(2001)。People and Profits?: The Search for a Link between a Company's Social and Financial Performance。Mahwah, NJ：Lawrence Erlbaum Associates：Taylor & Francis Press。  new window
4.Mintzberg, H.(1989)。Mintzberg on management: Inside our strange world of organization。New York：The Free Press。  new window
5.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
其他
1.Knowledge@Wharton(2003)。Many NonProfits Now Combine Social Mission with For-Profit Mentality，http://knowledge.wharton.upenn.edu/article.cfm?articleid=772， 20100301。  new window
 
 
 
 
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