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題名:遊客體驗預期與主題旅遊選擇之研究
書刊名:休閒保健期刊
作者:陳銘嘉張充熙蔡旖凡
出版日期:2010
卷期:4
頁次:頁11-21
主題關鍵詞:主題旅遊遊客體驗期待遊客體驗
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:61
本研究主要在探討遊客其旅遊體驗的預期,對於主題旅遊選擇的影響。主題旅遊的選擇,探討其遊旅體驗預期。本研究乃選擇 2010台北國際花卉博覽會的遊客進行問卷調查,本研究共回收 300份有效問卷。研究結果發見將遊客體驗預期類型可分成五種類型,其對主題旅遊之選擇各有所差異。其中,體驗預期為「低度預期型」的遊客,對於主題旅遊的選擇方面未具顯著偏好;體驗預期為「高度預期型」的遊客,對於各種主題旅遊各有各自強烈的偏好;體驗預期「感官型」的遊客,較偏好自然生態型與體能探險型的主題旅遊;而體驗預期「感受型」的遊客,則較偏好歷史文藝型與休閒娛樂型的主題旅遊。
期刊論文
1.Weaver, P. A.、Weber, K.、McCleary, K. W.(2007)。Destination Evaluation: The Role of Previous Travel Experience and Trip Characteristics。Journal of Travel Research,45(3),333-344。  new window
2.Ek, R.、Larsen, J.、Hornskov, S. B.、Mansfeldt, O. K.(2008)。A dynamic framework of tourist experiences: Space-time and performances in the experience economy。Scandinavian Journal of Hospitality and Tourism,8(2),122-140。  new window
3.Sorensen, L.(1993)。The special-interest travel market。The Cornell Hotel and Restaurant Administration Quarterly,25,24-30。  new window
4.Gladwell, N. J.(1990)。A psychographic and socio-demographic analysis of State Park Inn users。Journal of Travel Research,28(4),15-20。  new window
5.Chiou, W.-B.、Wan, C.-S.、Lee, H.-Y.(2008)。Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers。Tourism Management,29(1),146-150。  new window
6.O'Dell, T.(2007)。Tourist experiences and academic junctures。Scandinavian Journal of Hospitality and Tourism,7(1),34-45。  new window
7.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing,15(1),49-66。  new window
8.Hertzman, E.、Anderson, D.、Rowley, S.(2008)。Edutainment Heritage Tourist Attractions: A Portrait of Visitors' Experiences at Storyeum。Museum Management and Curatorship,23(2),155-175。  new window
9.Mossberg, L.(2007)。A Marketing Approach to the Tourist Experience.。Scandinavian Journal of Hospitality and Tourism,7(1),59-74。  new window
10.Nnnes, P. R.、Spelman, M.(2008)。Forethought-A survey of ideas, trends,people, and practices on the business horizon.。Harvard Business Review,86(4),20-22。  new window
11.Sheng, C. W.、Sheng, M. J.、Chen, M. C.(2008)。An Exploratory Study of Types of Special Interest Tour Preferences and Preference Demographic Variable Analysis.。Culture, Tourism and Hospitality Research,2(3),271-284。  new window
12.Trauer, B.(2006)。Conceptualizing Special Interest Tourism--Frameworks for Analysis。Tourism Management,27(2),183-200。  new window
13.Larsen, S.、Mossberg, L.(2007)。Editorial: The Diversity of Tourist Experiences。Scandinavian Journal of Hospitality and Tourism,7(1),1-6。  new window
14.Larsen, S.(2007)。Aspects of a Psychology of the Tourist Experience.。Scandinavian Journal of Hospitality and Tourism,7(1),7-18。  new window
15.McKercher, B.、Chan, A.(2005)。How Special is Special Interest Tourism?。Journal of Travel Research,44,21-31。  new window
會議論文
1.沈介文、葉朱麗(2007)。旅遊部落客讀寫行為對其旅遊體驗期待之影響。台中。212。  延伸查詢new window
研究報告
1.Sheng、Chen(2010)。Tourist Experience Expectations: Questionnaire Development and Text Narrative Analysis。  new window
圖書
1.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
2.容繼業(1993)。旅行業理論與實務。臺北:揚智文化事業股份有限公司。  延伸查詢new window
3.Shaw, C.、Ivens, J.(2002)。Building great customer experiences。Palgrave Macmillan。  new window
4.周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
5.李憲章(1998)。旅遊新思維。台北。  延伸查詢new window
6.徐海鴻(1994)。海外旅遊經濟學。台北。  延伸查詢new window
7.Douglas, N.、Douglas, N.、Derret, R.(2001)。Special Interest Tourism。Melbourne, Australia。  new window
8.Joreslcog, K. G.、Sorbom, D.(1986)。LISRHL VI: Analysis of Linear Structural Relationships by Maximum Likelihood, Instrumental Variables, and Least Squares Methods (4th edition)。Mooresville, Indiana:。  new window
圖書論文
1.Ryel, R.、Grasse, T.(1991)。Marketing ecotourism: Attracting the elusive ecotourist。Nature tourism。Washington, DC:Island Press。  new window
 
 
 
 
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