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題名:運用SEM模式探討遊客滿意度--以花蓮縣為例
書刊名:觀光研究學報
作者:池文海 引用關係林憬
作者(外文):Chih, Wen-haiLin, Jing
出版日期:2004
卷期:10:2
頁次:頁35-53
主題關鍵詞:旅遊動機行前決策實際體驗滿意度結構方程式模式MotivationalDecisive factorRecreational satisfactionStructural equation model
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:196
  • 點閱點閱:36
本研究應用 SEM 模型並以 AMOS 4.0電腦軟體,分析影響花蓮遊客遊憩之動機、行前決策考量重要因素、及實際體驗滿意度的因素後,得知在影響花蓮遊客遊憩之動機因素中,是以「慕名嚮往及獲取新體驗」,在行前決策所考量的因素中以「個人適宜評估階段」、而在實際體驗滿意度的因素中,以「活動設施環境」此三項變項是最重要具正向影響,表示遊客會因為花蓮的名氣夠響亮且想要獲得不同的體驗而前來,且遊客在參加活動前較會考慮個人的能力及合適度,遊客對「活動設施環境」認知愈佳時會提高遊憩滿意度。本研究結果可提供政府及業者參考,使其未來在規劃行程及活動上應從旅遊動機開始瞭解遊客真正的需求,以提升花蓮遊客的滿意度。
This research applies Structural Equation Model (SEM)model to analyze the factors of affecting tourists’ recreation motivation, pre-tour decisive important factor, and actually experienced experience. The most important item for each factor of these three factors are notability hanker, appraise phase of personal fitting, and activity facility environment, respectively. These three items are positively affecting their related factor, The results of this research indicate that tourists want to have different experience just because of the Hualien’s notability, tourists will consider their financial/physical ability and appropriateness before they come to Hualien, and their recreation satisfaction will be raised if they have better recognition about activity facility environment. The findings of this research can help the government and tourist business industries to realize the needs and requirements of tourists and make better planning of program and activity for tourists to improve tourists’ satisfaction of Hualien.
期刊論文
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7.侯錦雄、林宗賢(19960300)。日月潭風景區目標市場定位策略中之旅遊意象度量探討。戶外遊憩研究,9(1),57-77。new window  延伸查詢new window
8.吳忠宏、黃宗成(20011200)。玉山國家公園管理處服務品質之研究:以遊客滿意度為例。國家公園學報,11(2),117-135。new window  延伸查詢new window
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學位論文
1.林憬(2003)。運用LISREL模式探討遊客滿意度之研究--以花蓮縣為例(碩士論文)。國立東華大學,花蓮市。  延伸查詢new window
2.吳淑真(1992)。遊客對科技遊憩設施遊憩體驗之探討(碩士論文)。中國文化大學,臺北。  延伸查詢new window
3.王偉哲(1997)。遊客對休閒農業之認知與體驗之研究(碩士論文)。逢甲大學,臺中。  延伸查詢new window
4.張恕忠(2002)。遊客對休閒漁業活動之態度與體驗之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
5.吳運全(2002)。環境態度與遊憩體驗關係之研究--以綠島為生態旅遊例(碩士論文)。國立體育學院。  延伸查詢new window
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7.方怡堯(2002)。溫泉遊客遊憩涉入與遊憩體驗關係之研究--以北投溫泉為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
8.黃錦照(2002)。田中森林公園遊客旅遊動機與滿意度之研究(碩士論文)。南華大學。  延伸查詢new window
9.阮聘茹(2001)。郵輪遊憩參與影響因素之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
10.葉茂生(2001)。澎湖吉貝島遊客對海域遊憩活動滿意度之研究(碩士論文)。世新大學。  延伸查詢new window
圖書
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4.吳明隆(2000)。SPSS統計應用實務。臺北:松崗電腦圖書資料股份有限公司。  延伸查詢new window
5.Chubb, M.、Chubb, H. R.(1981)。One Third of Our Time?: An Introduction to Recreation Behavior and Resources。New York, NY:John Wiley & Sons。  new window
6.Stevens, J. P.(1992)。Applied multivariate statistics for the social sciences。Lawrence Erlbaum Associates, Inc.。  new window
7.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
8.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
9.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.王精文、沙俊豪(2000)。綜合證卷商服務品質與業績績效關係之研究。  延伸查詢new window
2.陳思倫、林連聰、歐聖榮(1997)。觀光學概論。  延伸查詢new window
3.黃玉英(2000)。實習教師網路學習與專業成長之研究--LISREL之應用。  延伸查詢new window
4.塗三賢、汪大雄、林振榮(2000)。扇平森林生態科學園遊憩滿意度分析--LISREL模型之應用。  延伸查詢new window
5.Bagozzi, R. P.(1988)。Structural equation models in experimental research。  new window
6.Driver, B. L. and S. R. Tocher(1970)。Towaed a behavioral interpretation of recreational engagements, with implications of planning。  new window
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9.Tillman, L. J.(1985)。Design for human ecosystem。  new window
 
 
 
 
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