The author of this study, by taking the food ads winning the Times Advertising Awards for example and works respectively winning the gold, silver and bronze awards as the research objects, aims at analyzing the graphic types of plane ads and their applications as well as forms of expression. The image subjects of food ads, being diverse and varied, cover a wide range. This research classifies the six main subjects as follows: food, humans, articles and utensils, landscape, animals and dolls, among which the first two kinds are most commonly used. Four major types can be divided in terms of the application and way of expression of the images, namely, functional, transformational (personification), visual pun and close-up application and expression, among which the transformational approach is the most commonly used one since it is capable of bringing into full play the connotation of images with personification.