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題名:旅行業者導入電子商務經營策略之實證研究
書刊名:觀光研究學報
作者:蔡憲唐 引用關係黃榮鵬 引用關係
作者(外文):Tsai, Hsien-tangHuang, Leo
出版日期:2002
卷期:8:2
頁次:頁87-100
主題關鍵詞:電子商務旅行業交易平臺策略Internet marketingE-commerceStrategyTravel industry
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:10
  • 點閱點閱:79
現今台灣地區旅行業電子商務的發展已漸趨成熟,本研究發現旅行業者首先必須先了解本身所能掌握資源;包括:『品牌形象』、『旅遊專業』與『銷售能力』等。並分析所處經營環境與同業間相對競爭條件;包括:『旅遊產品優勢面』、『旅遊品牌優勢面』、『旅遊服務優勢面』與『旅遊價格優勢面』等四方面。之後應深思如何發展電子商務經營策略,以獲取實質上經營績效;包括:『旅遊銷售績效面』、『旅遊聲譽績效面』、與『旅遊財務績效面』等三方面,已成為業者經營上首要的課題。言之,成功的電子商務經營策略發展可以在旅遊交易過程中,讓旅行業上游供應商與旅行業者雙方在考量投資不確定性與交易成本下,使旅遊消費者達到最佳的旅遊滿意度。
Electronic commerce model has already adopted by the travel agencies of Taiwan. There are multiple distribution channels in the Internet while new technology customers have already inclined to buy straight from the supplier's Web site. In this study, Travel agents should know their resource and competitive advantages; including travel product advantage dimension, travel brand advantage dimensions, travel service advantage dimensions and tour price advantage dimensions. Adopting an optimal E-commerce strategy in order to acquire effective performance; including travel sale performance dimensions, travel reputation performance dimensions and travel financial performance dimensions. Furthermore, considering the market uncertainty and transaction cost; travel agents may construct an optimal E-Commerce business strategies for consumers; related business industry and themselves.
期刊論文
1.蔡憲唐、容繼業、黃榮鵬(20010700)。臺灣地區旅行業電子商務經營策略之研究。觀光研究學報,7(1),47-66。new window  延伸查詢new window
2.Nunes, Paul、Wilson, Diane、Kambil, Ajit(2000)。The All-In-One Market。Harvard Business Review,78(3),19-20。  new window
3.Porter, M. E.(1991)。Towards a dynamic theory of strategy。Strategic Management Journal,12(2/3),95-117。  new window
4.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
5.Venkatraman, N.、Ramanujam, Vasudevan(1986)。Measurement of Business Performance in Strategy Research: A Comparison of Approaches。Academy of Management Review,11(4),801-814。  new window
學位論文
1.林晉寬(1997)。台灣資訊電子業組織核心資源,競爭優勢與經營績效之實證研究(碩士論文)。國立台灣大學,臺北。  延伸查詢new window
2.陳姿雯(2000)。旅行社應用網際網路之行銷策略研究(碩士論文)。國立交通大學。  延伸查詢new window
3.王明輝(1998)。建構國內電子商務與產業競爭優勢之研究(碩士論文)。國立中興大學。  延伸查詢new window
4.林錫金(1997)。電子商務業者之資源優勢、策略優勢與績效優勢關係之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
5.黃文昇(1998)。在網際網路的旅遊業經營型態(碩士論文)。國立台灣大學。  延伸查詢new window
6.蕭炘增(1998)。旅行社線上服務之研究(碩士論文)。國立中山大學,高雄。  延伸查詢new window
圖書
1.大前研一、黃宏義(1984)。策略家的智慧。臺北:長河。  延伸查詢new window
其他
1.洪明洲(1996)。競爭優勢的鐵三角。  延伸查詢new window
2.陳昕(1998)。網路商店之資源、事業網路、競爭優勢與行銷策略之關連。  延伸查詢new window
3.謝效招(1997)。網際網路對企業行銷策略的影響。  延伸查詢new window
4.韓宜(1997)。台灣旅行社之產業分析與國際化、自由化下之競爭策。  延伸查詢new window
5.Boydston, B.(2000)。Ticket Please。  new window
6.Cooper, D. R. & Emory, C. W.(1995)。Business Research Methods。  new window
7.Grant, R. M.(1991)。The Resource-Based。  new window
8.Hambrick, D. C. Nacmillan, I. C. and Day, D. L.(1982)。Strategic attributes and performance in the BCG matrix-A PIMS-based analysis of industrial products businesses。  new window
9.Park, H. J.(2000)。Analysis of Menu Priorities For Web Sites of Tourism Information From The User’s Standpoint。  new window
10.Raymond, E. Miles & Charles. C. Snow.(1978)。Organizational strategy。  new window
11.Seong, P. M., Kim, K. L. & Kim, Y. B.(2000)。Constructions of Virtual Reality Network For Cyber Tourism。  new window
12.Slywotzky, A. J.(2000)。The Age of the Choiceboard。  new window
13.William H. S.(2000)。Are You Read for the New Service User?。  new window
14.Woo, C. Y. and Cooper, A. C.(1981)。Strategies of effective low share businesses。  new window
15.Woo, C. Y. and Cooper, A. C.(1982)。The surprising case for low market share。  new window
 
 
 
 
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