| 期刊論文| 1. | Ko, H. K.、Roberts, M. S.、Cho, C.(2006)。Cross-cultural differences in motivations and perceived interactivity: A comparative study of American and Korean internet users。Journal of Current Issues and Research in Advertising，28(2)，93-104。   | | 2. | Hwang, Y.、Kim, D. J.(2007)。Customer self-service systems: The effects of perceived web quality with service contents on enjoyment, anxiety, and e-trust。Decision Support Systems，43，746-760。 | | 3. | McMillan, S. J.(2002)。A four-part model of cyber-interactivity。New Media & Society，4(2)，271-291。 | | 4. | McKnight, D. H.、Cummings, L. L.、Chervany, N. L.(2002)。Developing and validating trust measures for e-commerce。Information Systems Research，13(3)，334-359。 | | 5. | Wang, Y. D.、Emurian, H. H.(2005)。An overview of online trust: Concepts, elements, and implications。Computers in Human Behavior，21，105-125。 | | 6. | McMillan, S. J.、Hwang, J.、Lee, G.(2003)。Effects of structural and perceptual factors on attitudes toward the website。Journal of Advertising Research，43，400-409。 | | 7. | Wu, G.(2005)。The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude toward the Website。Journal of Interactive Advertising，5(2)，29-39。 | | 8. | Casalo, L. V.、Flavian, C.、Guinaliu, M.(2008)。The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services。International Journal of Bank Marketing，26(6)，399-417。 | | 9. | Kassim, N. M.、Abdullah, N.A.(2008)。Customer loyalty in e-commerce settings: An empirical study。Electronic Markets，18(3)，275-290。 | | 10. | Moorman, C.、Deshpande, R.、Zaltman, G.(1993)。Factors effecting trust in market research relationships。Journal of Marketing，57(1)，81-101。 | | 11. | Wu, G.(2006)。Conceptualizing and measuring the perceived interactivity of websites。Journal of Current Issues and Research in Advertising，28(1)，87-104。 | | 12. | DeLone, W. H.、McLean, E. R.(2004)。Measuring E-commerce Success: A Applying the DeLone and McLean Information Systems Success Model。International Journal of Electronic Commerce，9(1)，31-47。 | | 13. | Otim, S.、Grover, V.(2006)。An empirical study on web-based services and customer loyalty。European Journal of Information Systems，15(6)，527-541。 | | 14. | Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.、Kraut, R.(1999)。Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange。Journal of Computer-Mediated Communication，5(2)。 | | 15. | Song, Ji Hee、Zinkhan, George M.(2008)。Determinants of perceived web site interactivity。Journal of Marketing，72(2)，99-113。 | | 16. | Dayal, S.、Landesberg, H.、Zeisser, M.(1999)。How to Build Trust Online。Marketing Management，8(3)，64-69。 | | 17. | Doolin, B.、Dillon, S.、Thompson, F.、Corner, J. L.(2005)。Perceived risk, the internet shopping experience and online purchasing behavior: A New Zealand Perspective。Journal of Global Information Management，13(2)，66-88。 | | 18. | Nelson, W. A.、Palumbo, D. B.(1992)。Learning, Instruction, and Hypermedia。Journal of Educational Multimedia and Hypermedia，1(3)，287-299。 | | 19. | Hosmer, Larue Tone(1995)。Trust: The Connecting Link between Organizational Theory and Philosophical Ethics。Academy of Management Review，20(2)，379-403。 | | 20. | Kuo, Ying-Feng(2003)。A Study on service quality of virtual community websites。Total Quality Management & Business Excellence，14(4)，461-473。 | | 21. | Ha, Sejin、Stoel, Leslie(2009)。Consumer e-shopping acceptance: Antecedents in a technology acceptance model。Journal of Business Research，62(5)，565-571。 | | 22. | Lederer, Albert L.、Maupin, Donna J.、Sena, Mark P.、Zhuang, Youlong(2000)。The Technology Acceptance Model and the World Wide Web。Decision Support Systems，29(3)，269-282。 | | 23. | Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。 | | 24. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。 | | 25. | Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management，44(3)，263-275。 | | 26. | Rai, Arun、Lang, Sandra S.、Welker, Robert B.(2002)。Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis。Information Systems Research，13(1)，50-69。 | | 27. | DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research，3(1)，60-95。 | | 28. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 | | 29. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 30. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。 | | 31. | McKnight, D. Harrison、Cummings, Larry L.、Chervany, Norman L.(1998)。Initial Trust Formation in New Organizational Relationships。The Academy of Management Review，23(3)，473-490。 | | 32. | Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。 | | 33. | DeLone, William H.、McLean, Ephraim R.(2003)。The DeLone and McLean Model of Information Systems Success: A Ten-Year Update。Journal of Management Information Systems，19(4)，9-30。 | | 34. | Liu, Yuping、Shrum, L. J.(2002)。What Is Interactivity and Is It Always Such A Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness。Journal of Advertising，31(4)，53-64。 | | 35. | Ranganathan, C.、Ganapathy, Shobha(2002)。Key Dimensions of Business-to-consumer Web Sites。Information & Management，39(6)，457-465。 | | 36. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 | | 37. | Aladwani, A. M.、Palvia, P. C.(2002)。Developing and validating an instrument for measuring user-perceived web quality。Information & Management，39(6)，467-476。 | | 38. | Lee, Ming-Chi(2009)。Factors Influencing The Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit。Electronic Commerce Research and Applications，8(3)，130-141。 | | 39. | McKnight, D. Harrison、Chervany, Norman L.(2001)。What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology。International Journal of Electronic Commerce，6(2)，35-59。 | | 40. | Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science，28(6)，725-737。 | | 41. | Balasubramanian, S.、Konana, P.、Menon, N. M.(2003)。Customer satisfaction in virtual environments: A study of online investing。Management Science，49(7)，871-889。 | | 42. | Harris, Lloyd C.、Goode, Mark M. H.(2004)。The four levels of loyalty and the pivotal role of trust: a study of online service dynamics。Journal of Retailing，80(2)，139-158。 | | 43. | Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。 | | 44. | Altinkemer, K.、De, P.、Ozdemir, Z. D.(2006)。Toward a consumer-to-healthcare provider (c2h) electronic marketplace。Communications of the Association for Information Systems，18，413-430。 | | 45. | Jee, J.、Lee, W. N.(2002)。Antecedents and consequences of perceived interactivity: An exploratory study。Journal of Interactive Advertising，3(1)。 | | 46. | Cassell, M. M.、Jackson, C.、Cheuvront, B.(1998)。Health communication on the internet: An effect channel for health behavior change?。Journal of Health Communication，3，71-79。 | | 47. | Chamberlain, M. A.(1996)。Health communication: Making the most of new media technologies- an international overview。Journal of Health Communication，1(1)，43-50。 | | 48. | Luedi, A. F.(1997)。Personalize or perish。Electronic Markets，7(3)，22-25。 | | 49. | Lustria, M. L. A.(2007)。Can interactivity make a difference? Effects of interactivity on the comprehension of and attitudes toward online health content。Journal of the American Society for Information Science and Technology，58(6)，766-776。 | | 50. | Newhagen, J. E.、Corders, J. W.、Levy, M. R.(1995)。Nightlybc.com: Audience scope and the perception of interactivity in viewer mail on the internet。Journal of Communication，45(3)，164-175。 | 會議論文| 1. | Basso, A.、Goldberg, D.、Greenspan, S.、Weimer, D.(2001)。First impressions: Emotional and cognitive factors underlying judgments of trust e-commerce。Tampa, FL, USA。137-143。 | | 2. | Wu, G.(1999)。Perceived interactivity and attitude toward websites。Gainseville。254-262。 | | 3. | McMillan, S. J.(2000)。Interactivity is in the eye of the beholder: Function, perception, involvement, and attitude toward the web site。East Lansing, MI。71-78。 | 圖書| 1. | Kreitner, R.、Kinicki, A.(1992)。Organizational Behavior。Homewood, IL：Richard D. Irwin。 | | 2. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。 | | 3. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 圖書論文| 1. | Gambetta, D.(1988)。Can We Trust?。Trust: Making and Breaking Cooperative Relations。Basil Blackwell。 | | 2. | Gremler, D. D.、Brown, S. W.(1996)。Service loyalty: Its nature, importance, and implications。QUIS 5 Advancing Service Quality: A Global Perspective。New York：International Service Quality Association。 | | 3. | Boon, S. D.、Holmes, J. G.(1991)。The Dynamics of Interpersonal Trust: Resolving Uncertainty in the Face of Risk。Cooperation and Prosocial Behaviour。Oxford：Cambridge：Basil Blackwell：Cambridge University Press。 | |
| |