隨著趨勢與消費者需求改變，博物館導入體驗行銷概念於展示模式之中，導覽系統一直扮演著重要的體驗媒介，博物館導覽系統由「單向標準化」、「被動客製化」，往「主動客製化」及「個人適性化」的服務模式發展，藉獨特美好的體驗方式吸引並回應觀眾需求。本研究整合不同學者之「體驗」觀點與法則，透過設計創新，整合開發一「以體驗設計為核心的博物館展示內容推薦與導覽系統」，該系統主要係由三大人機系統、四個資料庫及三項核心展示技術所構成。以小提琴展示之建置為例，說明該系統在「人工智慧人」、「無形環伺」、「主動客制推薦展示內容」之創新體驗模式。

With economic growth and change of consumers’ needs, museums gradually adopted the concept of experiential marketing. Guide system has played an important experience media, and its development patterns have evolved from “one-way standardization” and “passive customization”, to “active customization” and “personalization”, trying to attract visitors by providing unforgettable and unique experience to respond their latent needs. By integrating different scholars’ viewpoints and principles in “experience”, this study developed a recommendation and guide system with an emphasis on exhibit content. The proposed design consists of three man-machine subsystems, four databases and three core techniques. An exhibit on a physical violin was employed as an example for illustration of the innovative experiential approach characterized by three features, namely “artificial intelligence guide”, “ambience computing” and “actively customized and recommended exhibit content”.