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題名：亞奧運單項協會之公共關係角色與模式之研究
書刊名：運動休閒管理學報
作者：林怡秀
作者(外文)：Lin, Yi-hsiu
出版日期：2011
卷期：8:1
頁次：頁18-31
主題關鍵詞：奧運；亞運；單項協會；公共關係；Olympic games；Asian games；Sport association；Public relations
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:37
本研究主要目的為探討國內亞奧運項目之單項協會的運動公共關係從業人員之角色和單項協會所使用之公共關係模式。本研究運用質性研究個案分析之深度訪談。本研究結果發現亞奧運單項協會之公共關係人員所扮演之角色為溝通技術人員；人員工作內容主要為召開會議、撰寫公文、與教練和選手協調、選拔選手、舉辦比賽等；根據主管指示做事，並無決策能力；並無參與主管決策制訂的過程。此外，亞奧運單項協會所執行之公共關係模式為新聞代理模式；其主要特徵為：公共關係人員認為其主要工作內容為替協會爭取更多選手；公共關係人員較少從事調查研究；公共關係人員關注協會活動的推廣。
This present study was to explore the roles public relations staff play and the model used by public relations sport associations of Asian and Olympic Games. Qualitative approach of case study along with in-depth interviews was utilized. The results revealed that public relations staff in sport associations of Asian and Olympic Games play a communication technician role. The job content included setting up a meeting, writing official documents, coordinating with coaches and athletes, selecting athletes, and holding events. Instead of participating in the decision process, staff followed orders from supervisors. Furthermore, sport associations of Asian and Olympic Games employed public agentry model. The primary characteristics of public agentry model included staff putting more efforts in recruiting more athletes, staff rarely conducting research, and staff focusing on promoting activities planned by the associations.
期刊論文
1.Anderson, W. B.(2006)。American v. national football league: Using public relations to "win" a war against a monopoly。Public Relations Review，32(1)，53-57。  new window
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3.Hardin, R.、McClung, S.(2002)。Collegiate sports information: A profile of the profession。Public Relations Quarterly，47(2)，35-39。  new window
4.Hopwood, M. K.(2005)。Public relations practice in English county cricket。Corporate Communications: An International Journal，10(3)，201-212。  new window
5.Wu, M. Y.、Taylor, M.(2003)。Public relations in Taiwan: Roles, professionalism, and relationship to marketing。Public Relations Review，29，473-483。  new window
6.Back, T. V.、Blatter, P.、Bughin, J. R.(2004)。Playing to win in the business of sports。McKinsey Quarterly，2004(Jul.)。  new window
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9.L'Etang, J.(2006)。Public relations and sport in promotional culture。Public Relations Review，32(4)，386-394。  new window
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會議論文
1.Broom, G M.、Smith, G. D.(1978)。Toward an understanding of public relations roles: An empirical test of five role models' impact on clients。Seattle, WA。  new window
學位論文
1.吳欣怡(2006)。誠泰COBRAS公共關係運作及球迷認知效益評估(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.潘建國(1998)。職業運動組織媒體公共關係之研究--以中華、台灣兩職棒聯盟為例(碩士論文)。世新大學。  延伸查詢new window
3.韓國瑾(1999)。大學院校體育室行政人員公共關係實施態度及現況之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.鄭承嘉(2003)。台灣職棒運動公關策略類型及實務問題之研究(碩士論文)。大葉大學。  延伸查詢new window
5.岑雅慧(2003)。大學校院體育學系網路公關運作之研究。國立臺灣師範大學，台北市。  延伸查詢new window
圖書
1.Merriam, S. B.(1998)。Case Study Research in Education: A Qualitative Approach。Jossey-Bass Publishers。  new window
2.Stoldt, G. C.、Dittmore, S. W.、Branvold, S. E.(2006)。Sport public relations: Managing organizational communication。Human Kinetics。  new window
3.Cutlip, S. M.、Center, A. H.、Broom, G. M.(2000)。Effective public relations。Upper Saddle River, NJ：Prentice Hall。  new window
4.Schwandt, T. A(2001)。Dictionary of qualitative inquiry。Thousand Oaks, CA。  new window
5.Merriam, S. B.(1999)。Qualitative research and case study applications in education。San Francisco：Jossey-Bass。  new window
6.王文科(1994)。質的教育研究方法。臺北市：師大書苑有限公司。  延伸查詢new window
7.Grunig, J. E.、David, M. D.、William, P. E.、Grunig, L. A.、Repper, F. C.、White, J.(1992)。Excellence in public relations and communication management。Hillsdale, NJ：Lawrenc Erlbaum Associates。  new window
8.Grunig, J. E.、Hunt, T.(1984)。Managing Public Relations。New York, NY：CBS College Publishing：Holt, Rinehart & Winston。  new window
9.Guba, E. G.、Lincoln, Y. S.(1984)。Naturalistic inquiry。Newbury Park, CA：Sage。  new window
10.Dozier, D. M.、Grunig, Larissa A.、Grunig, James E.(1995)。Manager's guide to excellence in public relations and communication management。Hillsdale, New Jersey：Lawrence Erlbaum Associates。  new window
11.Miles, Matthew B.、Huberman, A. Michael、Newman, G.(1994)。Qualitative data analysis: an expanded sourcebook。Sage Publications。  new window
12.高敬文(1996)。質化研究方法論。臺北：師大書苑。  延伸查詢new window
13.Creswell, John W.(1998)。Qualitative inquiry and research design: Choosing among five traditions。Sage Publications。  new window
14.Lincoln, Yvonna S.、Guba, Egon G.(1989)。Fourth generation evaluation。Sage Publications。  new window
15.Erlandson, D. A.、Harris, E. L.、Skipper, B. L.、Allen, S. D.(1993)。Doing Naturalistic Inquiry: A Guide to Methods。Sage Publications。  new window
16.Patton, Michael Q.(2002)。Qualitative evaluation and research methods。Sage Publications。  new window
17.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
18.葉重新(2001)。教育研究法。台北：心理。  延伸查詢new window
19.Bowden, G.、McDonnell, I.、Allen, J.、Toole, W.(1999)。Event management。Heinemann, London。  new window
20.Adams, R.(2002)。See a game, make a donation: Teams come up with creative ways to contribute。Street & Smith’s SportsBusiness Journal $d20050924。  new window
21.Nichols, W.、Moynahan, P.、Hall, A.、Taylor, J.(2002)。Media relations in sport。Morgantown, WV：Fitness Information Technology。  new window
22.Sport & Social Responsibility(2005)。Special address: David Stem, NBA commissioner。Street & Smith’s SportsBusiness Journal $d20061025。  new window
23.Sutton, B.(2006)。Innovative thinking, actions complete Heat’s turnaround。Street & Smith’s SportsBusiness Journal $d20061024。  new window
24.Onwaegbuzie, A. J.、Teddlie, C.(2003)。A framework for analyzing data in mixed methods research。Handbook of mixed methods in social and behavioral research。Thousand Oaks, CA。  new window
25.Grunig, J. E.、Grunig, L. A.(1989)。Toward a theory of the public relations behavior of organizations: Review of a program of research。Public relations research annual。Hillsdale, NJ。  new window
其他
1.Thomas, A. A.，Sara, A. Q.(1999)。Participant recruitment for qualitative research: A site-based approach to community research in complex societies，http://findarticles.eom/p/artides/mi_qa3800/is_199907/ai_n8833427， 20061025。  new window
圖書論文
1.Dozier, D. M.(1992)。The organizational roles of communications and public relations practitioners。Excellence in Public Relations and Communications Management。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
2.Pieczka, M.、UEtang, J.(2001)。Public relations and the question of professionalism。Handbook of public relations。Thousand Oaks, CA：Sage。  new window
3.Ehling, W. P.(1992)。Public relations education and professionalism。Excellence in public relations and communication management。Hillsdale, NJ：Lawrence Erlbaum Associates。  new window
 
 
 
 
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