The purpose of this study was to investigate the image of swimsuit brands perceived by young competitive swimmers and the positioning of these brands’ image. “The Image and Positioning of Swimsuit Brands” was developed by the researcher and distributed to be filled out by young competitive swimmers in Taiwan. Statistical methods including Descriptive Statistics, One-way MANOVA, Cluster Analysis and Multidimensional Scaling were employed to analyze the data. The results indicate that, first of all, most of the subject who filled out the questionnaire were male who were junior high school students, usually using Arena brand, had spendable allowance between NT$501 and NT$1000 each month, being the finalists in city-level competition, the most and best score is in counties. Secondly, the top two brands of image are Speedo and Arena which achieve ideal image in swimming players’ mind. However, swimming players weren’t satisfied with the functions of these brands. TRY was in the next place. These brands of “Olymate”, “Marium” and “YingFa” didn’t achieve ideal image in player’s mind.