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題名:健康促進行為對保健食品需求之影響
書刊名:產業與管理論壇
作者:蔡雅芳 引用關係吳世望林孟築蔡怜怡
作者(外文):Tsai, Ya-fangWu, Shih-wangLin, Meng-chuTsai, Ling-yi
出版日期:2011
卷期:13:2
頁次:頁46+48-63
主題關鍵詞:保健食品健康食品健康促進行為健康產品Health foodHealthy foodHealth promoting behaviorHealth product
原始連結:連回原系統網址new window
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  • 共同引用共同引用:73
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根據Nutrition Business Journal 的推估,全球機能性保健食品市場約有2,104 億美元的商機。鑒於上述保健食品的商機,本研究欲瞭解影響消費者購買保健食品的因素,期望透過本研究提供欲涉入保健產品市場的經營者瞭解哪些因素會影響消費者對保健產品的需求。問卷調查期間自2009年4月至2009年5月止,共計回收有效問卷340份。研究結果發現,受訪者對保健食品的需求中,有 21.5%的受訪民眾認為自己在現階段是非常需要或需要保健產品;38.8%的受訪民眾有或經常服用保健食品的經驗;受訪者對保健食品的需求以維他命居多占42.4%,其次是魚肝油占24.1%;受訪者使用保健食品的原因是為了調理身體、增強抵抗力占42.9%;另外,有40%受訪民眾將保健食品視為日常生活營養補充劑。關於受訪者健康促進行為對保健食品需求的影響,發現受訪者對健康責任與人際支持的重視程度會影響其目前自覺對健康食品的需求;受訪者對人際支持的重視程度會影響其在過去1 年內是否服用任何保健食品;受訪者對營養、健康責任與運動休閒的重視程度會影響其選購保健食品之種類,也會影響其對服用保健食品後,自身感覺對身體狀況產生助益的知覺。
According to the estimate of Nutrition Business Journal, the global market of functional health food is nearly 210.4 billion dollars. Because of the great opportunity, the study wants to explore the reasons and motives of consumers to buy health food, and expects to give some advice to whom want to join the market and let them could understand these reasons that why customers buy health food. The period of the survey was from April 2009 to May 2009, 340 valid questionnaires were collected. The results showed us as follows: 21.5% of people thought that they need the health food now. The percentage of that people had the experience of taking health food usually is 38.8%. The most popular health food that people need is vitamin (42.4%), and the second is cod-liver oil (24.1%). 42.9% of the interviewed people take the health food in order to strengthen themselves; and 40% of the interviewed people take the health food to be a kind of supplement. The findings of how health-promoting behavior influence demand of health food are as follows. If the interviewed people take health responsibility and relationship support more seriously, thus they will perceived more demand of health food. The degree of emphasis on relationship support will influence if them took any health food in the past one year. The degree of emphasis on nutrition, health responsibility and exercise and relax will affect the choices of health food. The degree of emphasis on nutrition, health responsibility, relationship support and exercise and relax will influence the perceived benefit after them taking the health food.
期刊論文
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2.林隆儀、許慶珍(20071200)。參考群體與消費態度在消費動機對購買意圖影響的干擾效果--以老年消費者購買保健食品為例。行銷評論,4(4),421-448。new window  延伸查詢new window
3.Ross, Catherine E.、Mirowsky, John(1999)。Refining the Association Between Education and Health: The Effects of Quantity, Credential, and Selectivity。Demography,36(4),445-460。  new window
4.Walker, S. N.、Sechrist, S. N.、Pender, N. J.(1987)。The health-promotion lifestyle profile: development and psychometric characteristics。Nurse Research,36(2),76-81。  new window
5.張淑紅、張珏、高月梅、蕭雅竹、吳麗瑜(20060300)。桃園縣社區民眾運動行為影響因素之探討。實證護理,2(1),73-81。new window  延伸查詢new window
6.Bagweel, M. M.、Bush, H. A.(1999)。Health conception and health promotion in blue collar workers。American Association of Occupational Health Nurses,47(11),512-518。  new window
7.陳美燕、周傳姜、黃秀華、王明城、邱獻章、廖張京棣(19970300)。健康促進的生活方式量表中文版之修訂與測試。長庚護理,8(1)=17,14-24。new window  延伸查詢new window
8.湯慧娟、何明璇、林婉玉、吳建霖、王政梧、王暐博(20070300)。健康促進生活型態與危害健康行為之相關研究。遠東學報,24(1),43-54。  延伸查詢new window
9.姜逸群(20060600)。健康促進與生活型態。學校體育,16(3)=94,31-35。  延伸查詢new window
10.黃毓華、邱啟潤(19960900)。健康促進生活型態量表信度效度之評估。The Kaohsiung Journal of Medical Sciences,12(9),529-537。  延伸查詢new window
11.陳世能、曾昭玲(1995)。價格與健康:營養與健康行為選擇對健康之影響探討。農業經濟半年刊,77,69-108。new window  延伸查詢new window
12.許朝凱(2007)。國內外保健食品管理制度概況。農業生技產業特刊,11,22-27。  延伸查詢new window
13.廖玉齡、謝佳馨、李文茸、陳怡婷、林惠淳(2007)。高齡者健康促進生活型態、休閒自由知覺與生活满意度關係之研究。吳鳳學報,15,199-220。  延伸查詢new window
14.陳淑芳(2009)。臺灣保健食品產業現況分析與趨勢。農業生技產業季刊,11,8-15。  延伸查詢new window
15.劉雪娥(1999)。健康促進之概念。臺灣醫學,3(2),235-237。  延伸查詢new window
16.Aikman, S. N.、Min, K. E.、Graham, D.(2006)。Food Attitudes, Eating Behavior, and the Information Underlying Food Attitudes。Appetit,47(1),111-114。  new window
17.Gochman, D. D.(1982)。Lobels, Systems and Motives: Some Perspectives for Future Research and Programs。Health Education Quarterly,9(2/3),167-174。  new window
18.Lillard, L. A.、Panis, C. W. A.(1996)。Marital Status and Mortality: The Role of Health。Demography,33(3),313-327。  new window
19.Niva, M.(2007)。All Foods Affect Health: Understandings of Funcional Foods and Healthy Eating Among Health-oriented Finns。Appetite,48(3),384-393。  new window
20.Onwuegbuzie, A. J.、Leech, N. L.(2005)。Taking the 'Q' out of Research: Teaching Research Methodology Courses without the Divide between Quantitative and Qualitative Paradigms。Quality & Quantity,39(3),267-296。  new window
21.Van Kleef, E.、Van Trijp, H. C.、Luning, P.(2005)。Functional Foods: Health Claim-food Product Compatibility and the Impact of Health Claim Framing on Consumer Evaluation。Appetite,44(3),299-308。  new window
會議論文
1.蘇遠志(2000)。國外健康食品市場發展動向。臺北。  延伸查詢new window
研究報告
1.Korenman, S.、Goldman, N.、Fu, H.(1995)。Refining Estimates of Marital Status Differences in Mortality at Older Ages。  new window
圖書
1.Green, Lawrence W.、Kreuter, Marshall W.(1999)。Health Promotion Planning: An Educational and Ecological Approach。Mountain View, CA:Mayfield Publishing Company。  new window
2.陳景堂(2006)。統計分析SPSS for Windows入門與應用。台北:儒林圖書有限公司。  延伸查詢new window
3.Pender, N. J.(1987)。Health promotion in nursing practice。Appleton & Lange。  new window
4.鄭慧文(1996)。新世紀保健食品。臺北:景泰文化。  延伸查詢new window
5.莊雅雯(2007)。2007保健食品產業的發展趨勢。新竹。  延伸查詢new window
其他
1.Institute of Food Technologists(2005)。Functional Foods: Opportunities and Challenges,http://www.ift.org/knowledge-center/read-ifi-publications/science-reports/expert-reports/~/media/Knowledge%20Center/Science%20Reports/Expert%20Reports/Functional%20Foods/Functionalforrds_expertreport_full.pdf, 20050514。  new window
 
 
 
 
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