Leisure era, there are many important agricultural policy to change the traditional production agricultural and into leisure industry. The purpose of the study is to understand the current situation of business model in leisure agricultural area. In accordance with the research motivation and objectives, questionnaire was design and to sent to the member of the leisure agricultural area, the managements of Leisure Farming and tourists/consumer in leisure agricultural area. The empirical data was analyzed using the SPSS/SAS statistical software package. Results of the analysis is the areas have different resources in the travel product mix, such as food, B&B, transportation, package, shopping, shows, experiences. Leisure agricultural area can distance for the location, development for the travel products and services. Conclusions drawn from the study included the implications for resources in leisure agricultural can horizontal integration and vertical integration. Effectively provide travel products inside the area as the whole innovation business value promotes. Moreover, this study tries to find the innovation type of business model of leisure agricultural area and to understand the innovation strategy.