| 期刊論文1. | Shim, S.、Eastlick, M. A.、Lotz, S. L.、Warrington, P.(2001)。An online prepurchase Intentions model: The role of intention to search。Journal of Retailing,77(3),394-416。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Lee, J. A.(2000)。Adapting Triandis’s model of subjective culture and social behavior relations to consumer behavior。Journal of consumer psychology,9(2),117-126。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Kacen, J. J.、Lee, J. A.(2002)。The influence of culture on consumer impulsive buyingbehavior。Journal of Consumer Psychology,12(2),163-176。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Pavlou, P. A.、Chai, L.(2002)。What drives electronic commerce across cultures? A cross-cultural empirical investigation of the theory of planned behavior。Journal of Electronic Commerce Research,3(4),240-253。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Bagozzi, R. P.、Yi, Y.(1988)。On the Use of Structural Equation Model in Experimental Designs。Journal of Marketing Research,26(1),271-284。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Taylor, Shirley、Todd, Peter(1995)。Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions。International Journal of Research in Marketing,12(2),137-155。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management,1(1/2),45-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Van der Heijden, Hans、Verhagen, Tibert、Creemers, Marcel(2003)。Understanding online purchase intentions: Contributions from technology and trust perspectives。European Journal of Information Systems,12(1),41-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Baumgartner, Hans、Homburg, Christian(1996)。Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review。International Journal of Research in Marketing,13(2),139-161。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Chin, Wynne W.(1998)。Commentary: Issues and opinion on structural equation modeling。Management Information Systems Quarterly,22(1),vii-xvi。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Bhattacherjee, Anol L.(2001)。An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance。Decision Support Systems,32(2),201-214。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology,32(4),665-683。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Bond, R.、Smith, P. B.(1996)。Cross-Cultural Social and Organizational Psychology。Annual Review of Psychology,47,205-235。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Chai, L.、Pavlou, P.(2004)。From ancient to modern: A cross-cultural investigation of electronic adaptation in Greece and the United States。The Journal of Enterprise Information Management,17(6),416-423。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Hofstede, G.、Bond, M. H.(1998)。The Confucius Connection: From Cutural Roots to Economic Growth。Organizational Dyamics,16(4),4-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Kelley J,、Walter L.(2005)。Trowsdale J Comparative genomics of major histocompatibility complexes。Immunogenetics,56,683-695。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Tan, F. B.、Yan, L.、Urquhart, C.(2007)。The Effect of Cultural Differences on Attitude, Peer Influence, External Influence, and Self-Efficacy in Actual Online Shopping Behavior。Journal of Information Science and Technology,4(1),3-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Todeva, E.(1999)。Models for comparative analysis of culture: the case of Poland。The international journal of human resource management,10(4),606-623。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Bagozzi, R. P.、Wong, N.、Abe, S.、Bergami, M.(2000)。Cultural and situational contingencies and the theory of reasoned action: application to fast food restaurant consumption。Journal of consumer psychology,9(2),97-106。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Ding, C. G.、Lin, C. P.(2006)。Comparing the Effects of Determinants of Turnover Intentions Between Taiwanese and U.S. Hospital Employees。Human Resource Development Quarterly,17,403-421。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Lau, W. C.(2001)。Growth and maturation: The Connection with Physical Activity to Obese Children。Journal of Physical Education and Recreation,7(1),42-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Limayem, Moez、Khalifa, Mohamed(2000)。What Makes Consumers Buy from Internet? A Longitudinal Study of Oonline Shopping。IEE Transaction on Systems, Man, and Cybernetics,30(4),421-432。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Malhotra, N.、McCort, J. D.(2001)。A cross-cultural comparison of behavioral intention models: Theoretical consideration and an empirical investigation。International Marketing Review,18,235-269。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Miniard, P.、Cohen, J. B.(1981)。An Examination of Fishbein-Ajzen Behavioral Intentions Model's Concepts and Measures。Journal of Experimental Social Psychology,17,309-339。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Kralisch, A.、Berendt, B.(2004)。Cultural determinants of search behavior on websites。Vancouver, Canada。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Limayem, M.、S. G. Hirt、W.W.(2001)。Intention Does Not Always Matter: The Contingent Role of Habit on IT Usage Behavior27-29。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Marcus, A.、Smith, M. J.、Salvendy, G. E.(2001)。Cross-cultural User-Interface Design5-10。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Chai, L.、Pavlou, PA.(2004)。Customer relationship management.com: a cross-cultural empirical investigation of electronic commerce。Dallas。83-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Cao, X.、Mokhtarian, P. L.(2005)。The intended and actual adoption of online purchasing: a brief review of recent literature。University of California。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Hofstede, Geert(1991)。Cultures and Organizations: Software of the Mind: Intercultural Cooperation and its Importance for Survival。London:Harper Collins。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hofstede, Geert H.、Hofstede, Gert Jan(2005)。Cultures and Organizations: Software of the Mind。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Ajzen, I.(2005)。Attitudes, Personality, and Behavior。Open University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks:Sage Publications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Pheng、Yuquan, L.(2002)。Structure and macro-level impacts of electronic commerce: from technological infrastructure to electronic marketplaces。Thousand Oaks, CA。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Nakamura, H.(1964)。Ways of Thinking of Eastern Peoples: India, China, Tibet, Japan。Hawaii。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Internet World Stats(2007)。Internet Usage Statistics The Big Picture,http://www.Internetworldstats.com/stats.htm。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Marcus, A.,Gould, E.(2000)。Cultural dimensions and global web user-interface design: What? So what? Now what?,http://www.tri.sbc.com/hfweb/marcus/hfweb00_marcus.html。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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