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題名：A Cross-cultural Investigation of Consumer E-Transaction: A Comparison of Taiwan and United States College Students
書刊名：北商學報
作者：閻瑞彥 引用關係／陳秋美
作者(外文)：Yen, Jui-yen／Chen, Qiu-mei
出版日期：2011
卷期：20
頁次：頁39-58
主題關鍵詞：跨文化；計畫行為理論；電子化交易意圖；Cross-cultural；Theory of planned behavior；E-transaction intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:30
網際網路的全球性及普遍性帶動跨國性的電子商務交易，雖然過去的已有研究針對跨文化的電子商務交易進行分析，但至目前為止甚少有研究以文化的差異性為計畫行為理論的干擾變數研究探討不同國家之商子商務交易行為的差異。此外，文化對於態度－意圖間的影響關係至今仍有不明確或者相衝突之研究結果。 本研究應用計畫行為理論來檢視台灣及美國兩種不同類型的國家電子線上交易之意願。研究結果顯示支持本研究中大部份的假設，強調出的電子商務交易意願因不同文化而有顯著的差異。
The globalization and population of the internet speed up growth of the international E-commerce. There already have plenty researches for cross-cultural E-commerce trade. However, only very few researches take the culture difference as the effect variable to analyze the different E-commerce behavior between country and country. In addition, the impact of culture to attitude-transaction still have unclear and conflict findings in many researches. This study applies the TPB perspective to inspect TI online in two type countries-Taiwan and the United States. The result supports the most of the proposed hypotheses, and also approve there are clear different attitude for E-commerce trade based on different culture background.
期刊論文
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20.Hofstede, G.、Bond, M. H.(1998)。The Confucius Connection: From Cutural Roots to Economic Growth。Organizational Dyamics，16(4)，4-22。  new window
21.Kelley J,、Walter L.(2005)。Trowsdale J Comparative genomics of major histocompatibility complexes。Immunogenetics，56，683-695。  new window
22.Tan, F. B.、Yan, L.、Urquhart, C.(2007)。The Effect of Cultural Differences on Attitude, Peer Influence, External Influence, and Self-Efficacy in Actual Online Shopping Behavior。Journal of Information Science and Technology，4(1)，3-24。  new window
23.Todeva, E.(1999)。Models for comparative analysis of culture: the case of Poland。The international journal of human resource management，10(4)，606-623。  new window
24.Bagozzi, R. P.、Wong, N.、Abe, S.、Bergami, M.(2000)。Cultural and situational contingencies and the theory of reasoned action: application to fast food restaurant consumption。Journal of consumer psychology，9(2)，97-106。  new window
25.Ding, C. G.、Lin, C. P.(2006)。Comparing the Effects of Determinants of Turnover Intentions Between Taiwanese and U.S. Hospital Employees。Human Resource Development Quarterly，17，403-421。  new window
26.Lau, W. C.(2001)。Growth and maturation: The Connection with Physical Activity to Obese Children。Journal of Physical Education and Recreation，7(1)，42-48。  new window
27.Limayem, Moez、Khalifa, Mohamed(2000)。What Makes Consumers Buy from Internet? A Longitudinal Study of Oonline Shopping。IEE Transaction on Systems, Man, and Cybernetics，30(4)，421-432。  new window
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會議論文
1.Kralisch, A.、Berendt, B.(2004)。Cultural determinants of search behavior on websites。Vancouver, Canada。  new window
2.Limayem, M.、S. G. Hirt、W.W.(2001)。Intention Does Not Always Matter: The Contingent Role of Habit on IT Usage Behavior27-29。  new window
3.Marcus, A.、Smith, M. J.、Salvendy, G. E.(2001)。Cross-cultural User-Interface Design5-10。  new window
4.Chai, L.、Pavlou, PA.(2004)。Customer relationship management.com: a cross-cultural empirical investigation of electronic commerce。Dallas。83-91。  new window
學位論文
1.Cao, X.、Mokhtarian, P. L.(2005)。The intended and actual adoption of online purchasing: a brief review of recent literature。University of California。  new window
圖書
1.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
2.Hofstede, Geert(1991)。Cultures and Organizations: Software of the Mind: Intercultural Cooperation and its Importance for Survival。London：Harper Collins。  new window
3.Hofstede, Geert H.、Hofstede, Gert Jan(2005)。Cultures and Organizations: Software of the Mind。New York：McGraw-Hill。  new window
4.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California：Sage。  new window
5.Ajzen, I.(2005)。Attitudes, Personality, and Behavior。Open University Press。  new window
6.Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks：Sage Publications。  new window
7.Pheng、Yuquan, L.(2002)。Structure and macro-level impacts of electronic commerce: from technological infrastructure to electronic marketplaces。Thousand Oaks, CA。  new window
8.Nakamura, H.(1964)。Ways of Thinking of Eastern Peoples: India, China, Tibet, Japan。Hawaii。  new window
其他
1.Internet World Stats(2007)。Internet Usage Statistics The Big Picture，http://www.Internetworldstats.com/stats.htm。  new window
2.Marcus, A.，Gould, E.(2000)。Cultural dimensions and global web user-interface design: What? So what? Now what?，http://www.tri.sbc.com/hfweb/marcus/hfweb00_marcus.html。  new window
 
 
 
 
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