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題名:影響線上學習市場購買行為因素之研究
書刊名:臺灣銀行季刊
作者:林文寶 引用關係吳淑靖
出版日期:2011
卷期:62:3
頁次:頁173-201
主題關鍵詞:線上學習產業購買意圖關係行銷關係品質自我效能
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:7
在這網際網路資訊科技時代,運用網路來學習已成為一種趨勢。本研究以關係行銷的觀點來探討線上學習市場顧客的消費行為。研究旨在探討線上學習產業的:(一)探討關係行銷結合對購買意圖之影響。(二)探討關係行銷結合對關係品質之影響。(三)探討關係品質對購買意圖之影響。(四)探討關係品質對關係行銷與購買意圖之影響。(五)探討自我效能對關係品質與購買意圖之干擾作用。研究結果發現關係行銷結合中的社會性結合與結構性結合對購買意圖有正面的影響;關係品質對關係行銷與購買意圖有「部份中介」效果;最後,自我效能高,會增強承諾對購買意圖的影響,即自我效能越高越能強化消費者為了維持長期的關係而願意努力的承諾程度,而承諾會增強消費者願意積極地參與線上學習過程、強化內在的學習興趣提昇其購買意願。
期刊論文
1.吳瓊治、李弘暉(20011100)。摩托羅拉的知識管理及傳承內化。管理雜誌,329,112+114-116。  延伸查詢new window
2.Lin, N. P.、Weng, J. C. M.、Hsieh, Y. C.(2003)。Relational bonds and customer's trust and commitment: A study on the moderating effects of web site usage。The Service Industries Journal,23(3),103-124。  new window
3.Hsieh, Y. C.、Chiu, H. C.、Chiang, M. Y.(2005)。Maintaining a Committed Online Customer: A Study across Search-experience-credence Products。Journal of Retailing,81(1),75-82。  new window
4.Whitelark, David B.、Geurts, Michael D.、Swenson, Michael J.(1993)。New Product Forecasting with a Purchase Intention Survey。The Journal of Business Forecasting Methods and Systems,12(3),18-21。  new window
5.Cardozo, R. N.(1965)。An experimental study of consumer effort, expectation and satisfaction。Journal of marketing Research,2(3),244-249。  new window
6.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Service Selling: An Interpersonal Influence perspective。Journal of Marketing,54(3),68-81。  new window
7.Shao, Chris Y.、Baker, Julie、Wagner, Judy A.(2004)。The Effects of Appropriateness of Service Contact Personnel Dress on Customer Expectations of Services Quality and Purchase Intention: The Moderating Influences of Involvement and Gender。Journal of Business Research,57,1164-1176。  new window
8.Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review,74(3),134-141。  new window
9.Morwitz, V. G.、Schmittlein, D.(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
10.劉謦儀(20020200)。淺談知識管理與線上學習之關係。生活科技教育,35(2),9-15。  延伸查詢new window
11.Babin, B. J.、Griffin, M.(1998)。The nature of satisfaction: An updated examination and analysis。Journal of Marketing Management,415,127-136。  new window
12.Brown, M.、Pope, N.、Voges, K.(2003)。Buying or browsing? An exploration of shopping orientations and online purchase intention。European Journal of Marketing,37(11),1666-1684。  new window
13.Donnelly, J. H.、Berry, L. L.、Thompson, T. W.(1985)。The Marketing Retail Banking Partnership: An Evolutionary Perspective。Journal of Retail Banking,7(2)。  new window
14.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
15.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
16.Moorman, Christine、Deshpandé, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Research Relationships。Journal of Marketing,57(1),81-101。  new window
17.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
18.Bandura, Albert(1977)。Self-efficacy: Toward a unifying theory of behavioral change。Psychological Review,84(2),191-215。  new window
19.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
20.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
21.Gist, Marilyn E.、Mitchell, Terence R.(1992)。Self-efficacy: A theoretical analysis of its determinants and malleability。Academy of Management Review,17(2),183-211。  new window
22.Kimery, Kathryn M.、McCord, Mary(2002)。Third-party assurances: Mapping the road to trust in e-retailing。Journal of Information Technology Theory and Application,4(2),63-82。  new window
23.Bandura, Albert(1991)。Social Cognitive Theory of Self-regulation。Organizational Behavior and Human Decision Processes,50(2),248-287。  new window
24.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
研究報告
1.陳人豪(2005)。2004年我國數位學習產業發展現況。  延伸查詢new window
學位論文
1.陳怡伶(2000)。電子商務關係行銷與顧客整體滿意度之研究(碩士論文)。銘傳大學。  延伸查詢new window
2.葉德鍇(2004)。品質、顧客維繫導向與關係傾向對商店忠誠度影響之探討--以屈臣氏為例(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Oliver, Richard L.(1996)。Satisfaction: A behavioral perspective on the consumer。New York:McGraw Hill。  new window
2.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。  new window
3.Engel, James F.、Blackwell, Roger D.、Milliard, Paul W.(1993)。Consumer Behavior。The Dryden Press。  new window
4.Bandura, Albert(1986)。Social Foundations of Thought and Action: A Social Cognitive Theory。Prentice-Hall, Inc.。  new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship Marketing - Emerging Perspective on Service Marketing。American Marketing Association。  new window
 
 
 
 
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