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題名:觀光旅館開發評估指標之研究
書刊名:建築學報
作者:李青松 引用關係李家維車成緯 引用關係
作者(外文):Lee, C. S.Lee, C. W.Che, C. W.
出版日期:2011
卷期:77
頁次:頁107-118
主題關鍵詞:觀光旅館開發評估指標層級分析法Tourist hotelHotel development indicatorAHP
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:42
雖然目前觀光市場蓬勃發展,但觀光旅館開發須投入大量資金,且整體市場競爭激烈,造成旅館開發成本回收年限增長,因此開發的風險已比過去相對提高。本研究採取層級分析法(AHP),以個別與整體旅館相關專業人士的角度,探討觀光旅館開發評估指標的重要性,以期能做爲國內發展觀光旅館的指標參考。研究結果發現:在個別觀點方面,不同屬性之旅館相關專業人士各有其偏重的評估指標;而整體觀點方面,財務效益指標爲較重要項目。因此本研究建議在進行觀光旅館開發時,應優先評估財務效益。
In spite of the booming in tourist market, the development of tourist hotel still needs numerous amount of capital. The tourist market is extremely competitive, so that the years for income to break even are extended. For these reasons, the risk for tourist hotel development has relatively increased. The purpose of this study is not only to investigate the importance of Hotel Development Indicators on both macro and micro perspectives, but to become the reference of domestic tourist hotel development. The results of this study were induced by interviewing hotel-related experts. The results indicate that experts from different fields have individual preferred indicators. Furthermore, in the micro perspective, financial benefit indicator is a relative important index comparing to others in the macro perspective. The analysis of this investigation suggests that the tourist hotel investors and development managers ought to measure financial benefits.
期刊論文
1.Chou, T.-Y.、Hsu, C.-L.、Chen, M.-C.(2008)。A fuzzy multi-criteria decision model for international tourist hotels location selection。International Journal of Hospitality Management,27(2),293-301。  new window
2.Tzeng, G. H.、Teng, M. H.、Chen, J. J.、Opricovic, S.(2002)。Multicriteria Selection for a Restaurant Location in Taipei。International Journal of Hospitality Management,21(2),171-187。  new window
3.莊進昌、周義娟(2007)。休閒景區開發案選址評估。東南學報,31,125-134。new window  延伸查詢new window
4.陳冠燁、謝靜琪(2001)。國際級休閒旅館設址指標建立之研究。臺灣土地金融季刊,38(1),69-84。  延伸查詢new window
5.王大立、曾亮、黃金豐(2004)。臺灣地區休閒農場投資開發風險評估模式之研究。現代營建,292,73-81。  延伸查詢new window
6.陳義分、賴煒曾(2007)。觀光旅館設施規劃與永續經營之研究。修平學報,14,183-198。  延伸查詢new window
7.Wang, D. L.、Tzeng, L.、Huang, J. F.(2004)。The study of financial risk evaluation model for the leisure farms development in Taiwan。Modern Construction of Civil Engineering and Architecture Monthly,292,73-81。  new window
8.Chuang, J. C.、Chou, Y. J.(2007)。The evaluation of tourism area site selection。Journal of Tung Nan Institute of Technology,31,125-134。  new window
9.Chen, K. Y.、Hsieh, C. C.(2001)。A study on the site selection of resort。Journal of the Land Bank of Taiwan,38(1),69-84。  new window
10.Chen, Y. F.、Lai, W. T.(2007)。A study on the facility layout and sustainable management of tourism hotel。Hsiu-Ping Journal,14,183-198。  new window
11.Nicolau, J. L.(2002)。Assessing new hotel openings through an event study。Tourism Management,23(1),47-54。  new window
12.Ertuğrul, I.、Karakaşoğlu, N.(2008)。Comparison of fuzzy AHP and fuzzy TOPSIS methods for facility location selection。The International Journal of Advanced Manufacturing Technology,39(7),783-795。  new window
研究報告
1.交通部觀光局(1999)。中華民國87年臺灣地區國際觀光旅館營運分析報告。臺北。  延伸查詢new window
2.交通部觀光局(2008)。中華民國97年國人旅遊狀況調查。臺北。  延伸查詢new window
3.交通部觀光局(2010)。2009年來臺旅客居住地統計。臺北。  延伸查詢new window
4.Tourism Bureau(1999)。1998 Report of international tourist hotel operation by R.O.C。Taipei, ROC。  new window
5.Tourism Bureau(2008)。2008 Survey of travel by R.O.C citizens。Taipei, ROC。  new window
6.Tourism Bureau(2010)。Visitor arrivals by residence, 2009。Taipei, ROC。  new window
圖書
1.詹益政、黃清澤(200507)。餐旅業經營管理。臺北:五南出版。  延伸查詢new window
2.楊長輝(1996)。旅館經營管理實務。臺北縣:揚智文化。  延伸查詢new window
3.Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York:McGraw-Hill International Book Co.。  new window
4.姚德雄(1997)。旅館產業的開發與規劃。臺北市:揚智文化。  延伸查詢new window
5.周明智(2003)。餐館與旅館投資經營。臺北。  延伸查詢new window
6.姚德雄(2004)。旅館設施的規劃設計。臺北。  延伸查詢new window
7.杜麗娟、許秉祥(2006)。休閒產業的財務管理。臺北。  延伸查詢new window
8.Lawson, F. R.(2004)。Hotels and resorts planning, design and refurbishment。Massachusetts, USA。  new window
9.Lee, M. H.、Yang, C. H.(1996)。Practical hotel management planning & computerization。Taipei, ROC。  new window
10.Du, L. J.、Hsu, B. S.(2006)。Financial management in hospitality, tourism and leisure industries。Taipei, ROC。  new window
11.Mestres, J. R.(1999)。Tecnicas de gestion y direccion hotelera。Barcelona, Spain。  new window
12.Chou, M. C.(2003)。Restaurant and hotel investment and operation。Taipei, ROC。  new window
13.Yao, D. H.(1997)。Development and planning for hotel industry。Taipei, ROC。  new window
14.Yao, D. H.(2004)。Planning & Design for hotel facilities。Taipei, ROC。  new window
15.Chan, J. I. C.、Huang, R.(2005)。Hospitality industry management。Taipei, ROC。  new window
 
 
 
 
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