本研究主要探討應用以架構基底的方法發展感性問卷的可行性。為使產品在市場上能被廣大地接受，在產品開發初期，使用問卷方法調查消費者需求，是產品開發過程不可或缺之重要步驟。因此，如何發展有效的問卷，成為重要問卷調查階段重要的課題。本研究嘗試提出以Analytical Hierarchy Process (AHP)與Interpretive Structural Modeling(ISM)為基底的問卷問題篩選法，發展消費者需求調查問卷。本法共包含兩步驟：(1)以ISM分類問題、(2)以AHP排序ISM分類之問題。研究結果顯示，本法能有效地篩選出問卷問題。故，本研究建議，產品開發人員未來可使用本法發展消費者需求調查問卷。

To enhance the likelihood of success for a product’s launch onto the market, it is essential both to assess the attractiveness of the product during the design stage and to remedy any perceived form-related defects if necessary. However, few practical approaches exist for developing attractiveness survey. Consequently, product designers lack reliable indicators to guide their design efforts in developing products that satisfy the consumers’ needs. Therefore, this study proposes a structural approach based on an Analytical Hierarchy Process (AHP) using Interpretive Structural Modeling (ISM) to develop attractiveness survey. The structural approach includes two stages: (A) Classification of questions on attractiveness via ISM and (B) Modification of the questionnaire on attractiveness via AHP. The proposed structural approaches help develop a reliable attractiveness questionnaire.research