1995年田尾公路花園成為經濟部商業司《形象商圈計畫》的輔導對象，2005年花田博物館誕生，2007年獲得十大經典農漁村的殊榮，並在2008年於18縣市脫穎而出，獲得商業司《品牌商圈三年計畫》輔導對象的肯定，可謂是階段性的成功發展經驗。然而在台灣加入WTO後，遭遇其他國家的強勢衝擊，如此繁景也許將不復存在。面臨此景況，農業的升級與轉型，隨著全球化的發展趨勢，似成為重要的改革之道。國內經濟部商業司所輔導的101個地方形象商圈的發展，並非依靠地方政府的一己之力即可達成。地方政府應如何整合現有的觀光資源，動員民間的各項資源，如何與多元的參與者包括公部門、私部門以及第三部門進行垂直溝通水平協調，以及如何因應外在環境變遷及強化自身的優勢，將是地方政府發展觀光產業、推動觀光政策所必須面對的課題。由於地方形象商圈的政策涉及的利害關係人眾多，彼此之間的意見可能有所衝突，因此，本研究認為政策的規劃、執行等過程，應運用政策網絡之概念，藉由治理內涵的導入，建立一個可以促進參與者彼此資源交換、互動頻繁，以利政策共識達成的網絡機制。本文透過對地方首長、專家學者、產業代表及媒體進行深度訪談後，將所得到的意見，做出完整的綜合性評估，以研擬規劃出地方形象商圈未來發展的策略，促使地方在有限資源下做出最有利於地方發展之配置，並透過政策網絡之概念，將成功發展的經驗與其他地方形象商圈做連結互動，以達到形象商圈的永續發展。

In 1995, the Ministry's Department of Commerce guided Tienwei Highway Garden to develop into an impression commercial area. In 2005, the Flower Museum was built; in 2007, Tienwei Highway Garden was awarded the honor of one of the top ten classic farming and fishing villages. Furthermore, in 2008, Tienwei Highway Garden was acknowledged by being elected as the object of a 3-year brand commercial area plan out of the 18 counties and cities, and this can be a gradual successful development experience. However, since Taiwan joined the WTO, it has faced other countries' strong impacts, and thus such prosperity hasn't existed anymore. Be faced with the difficult position, the upgrading and reforming of the agriculture seem to be a very important revoluntionary way, along with the global development tread. The developments of the 101 local impression commercial areas which are guided by the Ministry's Department of Commerce can't just rely on the resources of these local governments. The local government should consider these issues: how to integrate current tourism resources, how to mobilize civil varied resources, how to vertically integrate and level communicate the multiple participants including the public sections, the private sections and the third sections, and how to cope with the environmental changes and strengthen its own advantages. Because the local impression commercial area policy involves a plenty of stakeholders and their opinions may be different, the policy planning and implementation should bring into the concept of policy networks, and by the induction of the management contents, a network mechanism advantageous in the policy consensus can be established to encourage the participants to exchange resources and communicate more frequently. By interviewing these relevant local ministers, experts, industry representatives and the media, the researcher made a comprehensive assessment and developed a strategy for the future development of the local impression commercial area. The researcher expects that the local government makes the most collocation which is benefit to the local development, even with the limited resources, and applys the concept of policy networks to link the successful experience to other local impression commercial areas, and then the sustainable development can be achieved.