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題名:體驗行銷工具對體驗價值與顧客忠誠度影響之研究--臺中市主題餐廳為例
書刊名:東海學報
作者:陳佩綺黃淑真
作者(外文):Chen, Peggy Pei-chiHuang, Su-jang
出版日期:2010
卷期:51(農學院)
頁次:頁33-45
主題關鍵詞:體驗經濟顧客滿意度顧客忠誠度支付意願體驗價值Experience economyTheme restaurantWillingness to payCustomer satisfactionExperiential valueCustomer loyalty
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:196
期刊論文
1.鄭均仲(2007)。管理圖解。經理人月刊,28,160-163。  延伸查詢new window
2.鄭均仲(2007)。管理圖解。經理人月刊,27,182-185。  延伸查詢new window
3.Kim, Jai-Ok、Forsythe, Sandra、Gu, Qingliang、Moon, Sook Jae(2002)。Cross-cultural consumer values, needs and purchase behavior。The Journal of Consumer Marketing,19(6),481-502。  new window
4.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
5.Unger, Lynette S.、Kernan, Jerome B.(1983)。On the meaning of leisure: An investigation of some determinants of the subjective experience。Journal of Consumer Research,9(4),381-392。  new window
6.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
7.Rosen, S.(1974)。Hedonic Price and Implicit Markets: Product Differentiation in Pure Competition。Journal of Political Economy,82,34-55。  new window
學位論文
1.王世澤(2003)。體驗行銷:模型發展與實務驗證(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Day, Hy I.(1981)。Play,a Ludic Behavior, Advances in Intrinsic Motivation and Aesthetics。New York。  new window
2.Huizinga, Johan(1955)。Homo Ludens: A Study of the Play-Element in Culture。Beacon Press。  new window
3.Mckinnon, Ronald Ian(1973)。Money and Capital in Economic Development。Brookings Institution Press。  new window
4.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
 
 
 
 
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