| 期刊論文1. | Gronholdt, L.、Martensen, A.、Kristensen, K.(2000)。The Relationship between Customer Satisfaction and Loyalty : Cross-Industry Differences。Total Quality Management,11(4-6),509-516。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Reichheld, F. F.、Sasser, W. E., Jr.(1990)。Zero defections: quality comes to services。Harvard Business Review,68(5),105-111。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Zinkhan, G. M.、Fomell, C.(1989)。A Test of the Learning Hierarchy in High- and Low-Involvement Situations。Advances in Consumer Research, Thomas K. Srull,16,152-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Lewis, B. R.、Mitchell, Vincent W.(1991)。Defining and Measuring the Quality of Customer Service。Marketing Intelligence & Planning,8(6),11-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1991)。Understanding Customer Expectations of Service。Sloan Management Review,32(3),39-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | 孫路弘(19960300)。餐飲服務品質管理。觀光研究學報,2(1),79-91。 延伸查詢![new window](/gs32/images/newin.png) | 7. | Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review,26(1),25-43。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Hemon, Peter、Nitecki, Danuta A.、Altman, Elllen(1999)。Service Quality and Customer Satisfaction: an assessment and future directions。The Journal of Academic Librarianship,25(1),9-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | 鄭陸霖(20041200)。全球在地化的多重軌跡--臺北市異國餐飲的時空構成。東吳社會學報,17,1-41。 延伸查詢![new window](/gs32/images/newin.png) | 10. | Stevens, P.、Knutson, B.、Patton, M.(1995)。DINESERV: A Tool for Measuring Service Quality in Restaurant。Cornell Hotel and Restaurant Administration Quarterly,36(2),56-60。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, A.(1993)。The Nature and Determinants of Customer Expectations of Service。Journal of the Academy of Marketing Science,21(1),1-12。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Singh, J.、Sirdeshmukh, D.(2000)。Agency and trust mechanisms in consumer satisfaction and loyalty judgment。Journal of Academy of Marketing Science,28(1),150-167。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | 吳政和(1996)。餐飲業連鎖經營之研究。第一屆餐飲管理學術研討會。台北:中國飲食基金會。125-147。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Fitzsitmmons, J. A.、Fitzsitmmons, M. J.(2005)。Service Management operations, strategy, and information technology。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Engle, J. F.、Blackwell, R. D.、Miniard, P. W.(1994)。Consumer Behavior。Orlando, FL:Dryden Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Newell, F.(2000)。Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 林進田(1993)。抽樣調查--理論與應用。臺北:國立編譯館。 延伸查詢![new window](/gs32/images/newin.png) | |