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題名:休閒民宿體驗行銷、體驗價值、遊客滿意度與忠誠度之影響
書刊名:硓〔石古〕石:澎湖縣文化局季刊
作者:徐瓊信 引用關係陳榮文胡俊傑 引用關係呂瓊葉
出版日期:2011
卷期:65
頁次:頁31-76
主題關鍵詞:體驗行銷體驗價值滿意度忠誠度結構方程模式Experiential marketingExperience valueSatisfactionLoyaltyStructural equation modeling
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:143
  • 點閱點閱:143
期刊論文
1.陳宏斌、胡俊傑、林世能(20071200)。茶園觀光客之旅遊體驗品質、旅遊體驗價值、滿意度與忠誠度之研究。管理實務與理論研究,1(4),107-123。new window  延伸查詢new window
2.Singh, J.、Sirdeshmukh, D.(2000)。Agency and Trust Mechanicsms in Customer Satisfyaction and Loyalty Judgements。Journal of the Academy of Marketing Science,28(1),150-167。  new window
3.Szymanski, D. L.、Henard, D. H.(2001)。Customer Satisfaction: A metaanalysis of the empirical evidence。Journal of the Academy of Marketing Science,29(1),16-35。  new window
4.Bernard, H. Russell、Killworth, Peter、Kronenfeld, David、Sailer, Lee(1984)。The Problem of Informant accuracy: The validity of retrospective data。Annual Review of Anthropology,13(1),495-517。  new window
5.Fayed, H.、Fletcher, J.(2002)。Globalization of Economic Activity: Issues for Tourism。Tourism Economics,8(2),207-230。  new window
6.Holbrook, M. B.(1996)。Typology of Customer Value。Advances in Consumer Research,23,139。  new window
7.高明智(2001)。由旅情談體驗行銷與服務。突破雜誌,187,14-16。  延伸查詢new window
8.張彩芸(2002)。海外連線看民宿。東海岸評論,167,14-19。  延伸查詢new window
9.Morrison, A. M.、Pearce, L. P.、Moscardo, G. N.、O'Leary, J. T.(1996)。Specialist accommodation: Definition, markets served, and roles in tourism development。Journal of Travel Research,35(1),18-26。  new window
10.Baker, D. A.、Crompton, J. L.(2000)。Quality, Satisfaction, Behavioral Intention。Annals of Tourism Research,27(3),785-804。  new window
11.蘇宗雄(20000600)。體驗設計行銷--感性抬頭.進入大體驗時代。設計,93,5-8。  延伸查詢new window
12.林陽助、林秀貞、李宜致(20070900)。體驗行銷、顧客滿意度與顧客忠誠度關係之研究--以大臺北地區連鎖咖啡店為例。顧客滿意學刊,3(2),57-94。new window  延伸查詢new window
13.Bowen, J. T.、Shoemaker, S.(1998)。Loyalty: A strategic commitment。Cornell Hotel and Restaurant Administration Quarterly,39(1),12-25。  new window
14.Backman, S. J.、Crompton, J. L.(1991)。Differentiating between high, spurious, latent, and low loyalty participants in two leisure services。Journal of Park and Recreation Administration,9(2),1-17。  new window
15.曾喜鵬、楊明青(20101200)。民宿旅遊地意象量表與旅遊地品牌之建構。觀光休閒學報,16(3),211-233。new window  延伸查詢new window
16.Patterson, P. G.、Spreng, R. A.(1997)。Modeling the Relationship Between Perceived Value, Satisfaction and Repurchase Intentions in Business-to-Business Service Context: An Empirical Examination。International Journal of Service Industry Management,8(5),415-432。  new window
17.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
18.Westbrook, R. A.(1980)。An Exploratory Study of Nonproduct-related Influences Upon Consumer Satisfaction。Advance in Consumer Research,7(1),577-581。  new window
19.Bojanic, D. C.(1996)。Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study。Journal of Hospitality and Leisure Marketing,4(1),5-22。  new window
20.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。  new window
21.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal,45(4),34-36。  new window
22.Wu, Cedric Hsi-Jui、Liang, Rong-Da(2009)。Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants。International Journal of Hospitality Management,28(4),586-593。  new window
23.Unger, Lynette S.、Kernan, Jerome B.(1983)。On the meaning of leisure: An investigation of some determinants of the subjective experience。Journal of Consumer Research,9(4),381-392。  new window
24.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
25.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
26.Kandampully, J.、Suhartanto, D.(2000)。Customer loyalty in the hotel industry: the role of customer satisfaction and image。International Journal of Contemporary Hospitality Management,12(6),346-351。  new window
27.謝佩珊、陳成業(20090400)。體驗行銷策略模組、體驗價值、顧客滿意度與忠誠度關係之研究--以劍湖山世界為例。嘉大體育健康休閒,8(1),25-34。new window  延伸查詢new window
28.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
29.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
30.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management,18(1),67-82。  new window
31.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
32.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
33.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2002)。The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: an Internet and Catalog Comparison。Journal of Retailing,78(1),51-60。  new window
34.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。  new window
35.Müller, Wolfgang(1991)。Gaining competitive advantage through customer satisfaction。European Management Journal,9(2),201-211。  new window
36.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
37.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
38.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
39.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
40.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
41.Petrick, James F.、Morais, Duarte D.、Norman, William C.(2001)。An Examination of the Determinants of Entertainment Vacationers' Intentions to Revisit。Journal of Travel Research,40(1),41-48。  new window
42.Woodruff, R. B.、Schumann, D. W.、Gardial, S. F.(1993)。Understanding value and satisfaction from the consumer's point of view。Survey of Business,29(1),33-41。  new window
會議論文
1.王世澤、鄭明松(2003)。體驗行銷:有效執行體驗價值模型的概念--人員與策略流程的觀點。2003提升台灣執行力學術研討會。中壢:國立中央大學。  延伸查詢new window
2.葉允棋、陳美燕(2006)。體驗行銷、體驗價值、顧客滿意度與行為意圖關係之研究--自行車休閒運動為例。TASSM 2006年國際學術研討會。台北:台灣運動管理學會。  延伸查詢new window
3.林士傑、吳宗瓊、陳文軒、邱仲宏(2006)。民宿消費者口碑傳播之研究--互動品質、服務品質、滿意度之關係。中華觀光管理學會與台灣休閒遊憩學會研討會。國立高雄餐旅學院。  延伸查詢new window
學位論文
1.翁莉娟(2005)。體驗行銷、產品涉入程度與顧客忠誠之研究(碩士論文)。中國文化大學,臺北市。  延伸查詢new window
2.李怡璇(2005)。文化主題商品體驗行銷效果之研究--以幾米主題商品為例(碩士論文)。世新大學。  延伸查詢new window
3.林契文(2005)。民宿法規之研究 —探討業者與遊客對法規的認同—(碩士論文)。國立嘉義大學。  延伸查詢new window
4.陳盈蕙(2004)。文化創意產業體驗式行銷之探討--以表演藝術產業為例(碩士論文)。淡江大學。  延伸查詢new window
5.游智能(2004)。民宿作為家意義的另類生產途徑--以蘭陽地區民宿家庭為例(碩士論文)。臺灣大學。  延伸查詢new window
6.王芳岑(2004)。體驗行銷、體驗價值與購買意圖關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
7.高明儀(2005)。體驗行銷與品牌忠誠度關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
8.黃舒楣(2004)。生活風格的創製:民宿狂潮中的意義生產與想像漂流(碩士論文)。臺灣大學。  延伸查詢new window
9.林淑卿(2007)。太魯閣國家公園遊客體驗價值之研究(碩士論文)。國立東華大學。  延伸查詢new window
10.林世能(2008)。茶園觀光客之旅遊體驗品質、旅遊體驗價值、滿意度與忠誠度之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
11.陳威亞(2003)。大學生遊學產品意象、知覺價值與滿意度之研究(碩士論文)。南華大學。  延伸查詢new window
12.劉裕春(2003)。體驗行銷與關係結合方式對網路忠誠度之影響(碩士論文)。義守大學。  延伸查詢new window
13.楊琬琪(2005)。顧客體驗、體驗價值與品牌權益影響關係之研究--以劍湖山王子大飯店為例(碩士論文)。南華大學。  延伸查詢new window
14.廖若岑(2005)。遊客體驗、品牌形象與忠誠度影響關係之研究--以劍湖山王子大飯店為例(碩士論文)。南華大學。  延伸查詢new window
15.宋懷德(2007)。南投縣清境地區民宿業與觀光發展策略規劃之研究(碩士論文)。逢甲大學,台中。  延伸查詢new window
16.黃俊傑(2003)。遊客住宿型態選擇之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
17.何慧儀(2002)。策略體驗模組對網路書店虛擬社群忠誠度影響之研究(碩士論文)。南華大學。  延伸查詢new window
18.楊素蘭(2004)。環境體驗、體驗價值、顧客滿意與行為意向之研究(碩士論文)。國立臺北科技大學,臺北。  延伸查詢new window
19.嚴如鈺(2003)。民宿使用者消費型態之研究(碩士論文)。輔仁大學。  延伸查詢new window
20.葉美玲(2006)。體驗行銷、體驗價值、顧客滿意度與忠誠度關係探討--以台北市立北投區運動中心為例(碩士論文)。國立臺南大學。  延伸查詢new window
21.王伯文(2005)。民宿體驗、旅遊意象、遊客滿意度與忠誠度影響關係之研究--以奮起湖地區為例(碩士論文)。南華大學。  延伸查詢new window
22.林秀貞(2004)。體驗行銷與顧客忠誠度之關係探討(碩士論文)。東吳大學。  延伸查詢new window
23.廖俊儒(2004)。職棒現場觀眾消費體驗要素對體驗滿意度與忠誠意願影響之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
24.張慶珍(2002)。從體驗行銷的觀點探討廣告的視覺符號--以女性雜誌服飾廣告為例(碩士論文)。銘傳大學。  延伸查詢new window
25.黃映瑀(2005)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(碩士論文)。大葉大學。  延伸查詢new window
26.李季龍(2004)。體驗行銷、體驗價值與品牌權益關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
27.袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
28.鄒文恩(2005)。體驗行銷、體驗價值、顧客滿意與行為意向關係之研究--以華納威秀電影院為例(碩士論文)。朝陽科技大學。  延伸查詢new window
29.賴政豪(2004)。運動健身俱樂部體驗行銷與體驗價值關係之研究--以原動力健身中心為個案研究(碩士論文)。國立雲林科技大學。  延伸查詢new window
圖書
1.吳乾正(2003)。渡假民宿管理。台北:全華。  延伸查詢new window
2.漆梅君(2001)。消費者行為。台北:學富文化。  延伸查詢new window
3.衛南陽(2005)。哇! 玩行銷--你一定要知道的21種行銷秘技。台北:沃爾。  延伸查詢new window
4.澎湖縣政府農漁局(2002)。澎湖縣菊苑、菜園生態園區之旅解說導覽手冊。澎湖縣農漁局。  延伸查詢new window
5.黃芳銘(2009)。結構方程模式--理論與應用。台北:五南圖書出版股份有限公司。  延伸查詢new window
6.Schumacker, R. E.、Lomax, R. G.(1996)。A beginner's guide to structural equation modeling。Mahwah, New Jersey:Lawrence Erlbaum Associates, Publishers。  new window
7.徐達光(2003)。消費心理學--消費者行為的科學研究。臺北市:東華。  延伸查詢new window
8.Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。  new window
9.鄭健雄、吳乾正(2004)。渡假民宿管理。台北:全華科技圖書股份有限公司。  延伸查詢new window
10.邱皓政(2002)。量化研究統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南。  延伸查詢new window
11.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
12.Stutt, A. T.、Wortman, J. F.(2005)。Hotel and lodging management: An introduction。New York:John Wiley & Sons。  new window
13.Reichheld, Frederick F.、Teal, Thomas(1996)。The Loyalty Effect: The Hidden Force behind Growth Profits, and Lasting Value。Boston:Harvard Business School Press。  new window
14.Newell, F.(2000)。Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing。McGraw-Hill。  new window
15.Oliver, R. L.、Rust, R. T.(1994)。Service quality: Insights and managerial implication from the frontier。New York:Sage Publications。  new window
16.Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York:American Management Assocation。  new window
17.邱皓政(2009)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南。  延伸查詢new window
18.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA:BMDP Statistical Software。  new window
19.邱皓政(2004)。結構方程模式:LISREL的理論、技術與應用。臺北:雙葉書廊有限公司。  延伸查詢new window
20.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
21.黃芳銘(2004)。社會科學統計方法學:結構方程模式。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
22.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
23.吳明隆(2009)。SPSS操作與應用:問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
24.吳明隆、涂金堂(2005)。SPSS與統計應用分析實務。五南圖書出版股份有限公司。  延伸查詢new window
25.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
26.Alderson, Wroe(1957)。Marketing Behavior and Executive Action: Functionalist Approach to Marketing Theory。Richard D. Irwin, Inc.。  new window
27.陳正昌、程炳林、陳新豐、劉子健(2008)。多變量分析方法--統計軟體應用。五南。  延伸查詢new window
28.黃芳銘(2002)。結構方程模式--理論與應用。臺北市:五南。  延伸查詢new window
29.Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。  new window
30.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
31.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL:Scientific Software International, Inc.:SPSS Inc。  new window
32.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
其他
1.行政院交通部觀光局(2001)。民宿管理辦法,http://admin.taiwan.net.tw/indexc.asp。  延伸查詢new window
2.行政院交通部觀光局(2010)。觀光統計,http://admin.taiwan.neUw/indexc.asp。  延伸查詢new window
圖書論文
1.Day, Hy(1981)。Play, a Ludic Behavior。Advances in Intrinsic Motivation and Aesthetics。New York:Plenu。  new window
2.Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。  new window
3.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
4.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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