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題名：品牌延伸關鍵成功因素之探討
書刊名：全球管理與經濟
作者：丁瑞華／羅宗敏
作者(外文)：Ting, Jui-hua／Lo, Chung-min
出版日期：2006
卷期：2:1
頁次：頁69-85
主題關鍵詞：品牌延伸；關鍵成功因素；Brand extensions；Key successful factors
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:18
  • 點閱點閱:27
期刊論文
1.Zhang, Shi、Sood, Sanjay(2002)。Deep and Surface Cues: Brand Extension Evaluations by Children and Adults。Journal of Consumer Research，29(1)，129-141。  new window
2.Barrett, Joanna、Lye, Ashley、Venkateswarlu, P.(1999)。Consumer Perceptions of Brand Extensions: Generalizing Aaker and Keller's Model。Journal of Empirical Generalization in Marketing Science，4，1-21。  new window
3.Blackston, Max(1995)。The Qualitative Dimension of Brand Equity。Journal of Advertising Research，35(4)，35-40。  new window
4.Bottomley, P. A.、Doyle, J. R.(1996)。The Formation of Attitudes Towards Brand Extensions: Testing and Generalizing on Aaker and Keller's Model。International Journal of Research in Marketing，13(4)，365-377。  new window
5.Boush, David M.、Shipp, Shannon、Loken, Barbara、Gencturk, Esra、Crockett, Susan、Kennedy, Ellen、Minshall, Bettie、Misurell, Dennis、Rochford, Linda、Strobel, Jon(1987)。Affect Generalization to Similar and Dissimilar Brand Extension。Psychology and Marketing，4，225-237。  new window
6.Bridges, Sheri、Keller, Kevin Lane、Sood, Sanjay(2000)。Communications Strategies for Brand Extensions: Enhancing Perceived fit by Establishing Explanatory Links。Journal of Advertising，24(4)，1-11。  new window
7.Brozniarczyk, S. M.、Alba, J. W.(1994)。The Importance of the Brand in Brand Extensions。Journal of Marketing Research，31，214-228。  new window
8.Dacin, Peter A.、Smith, Daniel C.(1994)。The Effect of Brand Portfolio Characteristics On Consumer Evaluations of Brand Extension。Journal of Marketing-Research，31(2)，229-242。  new window
9.Dawar, Niraj、Anderson, Paul F.(1994)。The Effect of Order and Direction on Multiple Brand Extensions。Journal of Business Research，30(6)，119-129。  new window
10.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1(3)，24-34。  new window
11.Farquhar, P. H.、Han, Julia Y.、Herr, P. M.、Ijiri, Yuji(1992)。Strategies for Leveraging Master Brands。Marketing Research，4，32-43。  new window
12.Hall, Marshall、Weiss, Leonard W.(1967)。Firm Size and Profitability。The Review of Economics and Statistics，49(3)，319-331。  new window
13.Han, Jin K.、Schmitt, Bernd H.(1997)。Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers。Journal of International Marketing，5(1)，77-92。  new window
14.Helge, Thorbjomsen(2005)。Brand Extensions: Brand Concept Congruency and Feedback Effects Revisited。Journal of Product and Brand Management，14(4)，250-257。  new window
15.Hitt, Michael A.、Ireland, R. Duane(1984)。Corporate Distinctive Competence and Performance: Effects of Perceived Environmental Uncertainty, Size, and Technology。Decision Sciences，15，324-349。  new window
16.Hofer, Charles W.(1975)。Towards a Contingency Theory of Business Strategy。Academy of Management Journal，18，784-810。  new window
17.John, Deborah R.、Loken, Barbara、Joiner, Christopher(1998)。The Negative Impact of Brand Extensions: Can Flagship Products be Diluted?。Journal of Marketing，62(1)，19-32。  new window
18.Kardes, R. Frank、Allen, Chris T.(1991)。Perceived Variability and Inferences about Brand Extensions。Advances in Consumer Research，18，392-398。  new window
19.Klink, Richard R.、Smith, Daniel C.(2001)。Threat to the External Validity of Brand Extension Research。Journal of Marketing Research，38，326-335。  new window
20.Kim, C. K.、Lavack, A. M.(1996)。Vertical Brand Extension: Current Research and Managerial implications。Journal of Product and Brand Management，5(6)，24-37。  new window
21.Leong, Siew Meng、Ang, Swee Hoon、Liau, Janet(1997)。Dominance and Dilution: The Effects of Extending Master Brands。Journal of Consumer Marketing，14(5)，380-390。  new window
22.Lockhart, Andrew、Ford, Eugene(200504)。How Consumer Evaluate Brand Extensions。Managing Intellectual Property，23，25。  new window
23.Loken, Barbara、John, Deborah Roedder(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of Marketing，57(3)，71-84。  new window
24.Lye, Ashley、Venkateswarlu, P.、Barrett, Jo(2001)。Brand Extension: Prestige Brand Effects。Australasian Marketing Journal，9(2)，53-65。  new window
25.Martin, Ingrid M.、Stewart, David W.、Matta, Shashi(2005)。Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, goal-Oriented Brand Meaning to Brand Extensions。Journal of the Academy of Marketing Science，33(3)，275-294。  new window
26.Nijssen, Edwin J.、Agustin, Clara(2005)。Brand Extensions: A Manager's Perspective。Brand Management，13(1)，33-49。  new window
27.Park, C. Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extension: The Role of Product Feature similarity and Brand Concept Consistency。Journal of Consumer Research，18(2)，185-193。  new window
28.Pitta, Dennis A.、Katsanis, Lea Prevel(1980)。Understanding Brand Equity for Successful Brand Extension。Journal of Consumer Marketing，12(4)，51-64。  new window
29.Reast, Jon D.(2005)。Brand Trust and Brand Extension Acceptance: The Relationship。Journal of Product and Brand Management，14(1)，4-13。  new window
30.Romeo, Jean B.(1991)。The Effect of Negative Information on the Evaluations of Brand Extensions and the Family Brand。Advances in Consumer Research，18，399-406。  new window
31.Smith, D. C.(1992)。Brand Extension and Advertising Efficiency: What Can and cannot be Expected。Journal of Marketing Research，29，296-313。  new window
32.Tauber, E. M.(1981)。Brand Franchise Extension: New Product Benefits from existing brand names。Business Horizons，24(2)，36-41。  new window
33.Boush, David M.、Loken, Barbara(1991)。A Process-Tracing Study of Brand Extension Evaluation。Journal of Marketing Research，28(1)，16-28。  new window
34.Herr, Paul M.、Farquhar, Peter H.、Fazio, Russell H.(1996)。Impact of Dominance and Relatedness on Brand Extensions。Journal of Consumer Psychology，5(2)，135-159。  new window
35.Rangaswamy, Arvind、Bruke, Raymond R.、Oliva, Terence A.(1993)。Brand Equity and the Extendibility of Brand Names。International Journal of Research in Marketing，10(1)，61-75。  new window
36.Morrin, M.(1999)。The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes。Journal of Marketing Research，36(4)，517-525。  new window
37.Smith, Ken G.、Guthrie, James P.、Chen, Ming-Jer(1989)。Strategy, Size and Performance。Organization Studies，10(1)，63-81。  new window
38.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review，31(4)，47-56。  new window
39.Reddy, Srinivas K.、Holak, Susan L.、Bhat, Subodh(1994)。To extend or not to extend: Success determinants of line extensions。Journal of Marketing Research，31(2)，243-262。  new window
40.Sullivan, Mary W.(1992)。Brand Extensions: When to Use Them。Management Science，38(6)，793-806。  new window
41.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing ConsumerBased Brand Equity。Journal of Marketing，57，1-22。  new window
42.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management，10(2)，14-19。  new window
43.Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing，12(4)，11-19。  new window
44.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research，30(4)，7-12。  new window
45.McDaniel, Stephen W.、Kolari, James W.(19871000)。Marketing Strategy Implications of the Miles and Snow Strategic Typology。Journal of Marketing，51(4)，19-30。  new window
46.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research，29(1)，35-50。  new window
47.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
48.別蓮蒂(20030400)。產品契合度與品牌特質聯想對品牌延伸效果的影響。管理評論，22(2)，87-109。new window  延伸查詢new window
49.Smith, Daniel C.、Park, C. Whan(1992)。The Effects of Brand Extensions on Market Share and Advertising Efficiency。Journal of Marketing Research，29(3)，296-313。  new window
50.Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research，28(4)，26-30。  new window
51.Milberg, Sandra J.、Park, C. Whan、McCarthy, Michael S.(1997)。Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies。Journal of Consumer Psychology，6(2)，119-140。  new window
52.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
53.于卓民、巫立宇、邱纓琇(20010800)。國際品牌授權效果之研究。臺灣管理學刊，1(1)，101-124。new window  延伸查詢new window
54.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。  new window
55.Völckner, F.、Sattler, H.(2006)。Drivers of Brand Extension Success。Journal of Marketing，70(2)，18-34。  new window
研究報告
1.Sullivan, Mary W.(1989)。Brand Extensions and Order of Entry。Graduate School of Business University of Chicago。  new window
圖書
1.Farquhar, P. H.、Herr, P. M.(1993)。The Dual Structure of Brand Association。NY：Lawrence Erlbaum Associates。  new window
2.Hill, Charles W. L.、Jones, Gareth R.(2004)。Strategic Management Theory: An Integrated Approach。Houghton Mifflin Company。  new window
3.Kapferer, Jean-Noel(1997)。Strategic Brand Management。Kogan Page。  new window
4.Leuthesser, Lance(1988)。Defining, Measuring, and Managing Brand Equity。MA：Marketing Science Institute。  new window
5.McNeal, James U.、McDaniel, Stephen、Smart, Denise(1983)。The Brand Repertoire: Its content and Organization。Chicago：American Marketing Association。  new window
6.Porter, Michael E.(1980)。Competitive Advantage: Creating and Sustaining Superior Performance。New York：Free Press。  new window
7.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
8.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
9.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
10.Aaker, David A.(1996)。Building Strong Brands。New York, NY：Simon & Schuster UK Ltd.：The Free Press。  new window
 
 
 
 
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