Yahoo’s PPC is a new type of online marketing tool, this advertising is placed in this type of approach, appear on the site's search page, when users click on ads, will enter the advertiser's web site, to borrow this increase sales opportunities. Most advertisers on Yahoo’s PPC are limited, so if you know how to use this tool, you can raise the Yahoo’s PPC effectiveness. TAIKONG is a large-scale company, buying Yahoo’s PPC strategy worth exploring further discussion, but this study available to use Yahoo’s PPC, advertisers a reference. This case study set from TAIKONG Corporation by three campaigns (A) Company Exposure (B) marketing (C) products, to understand the application of TAIKONG strategy, advertising campaigns and in-depth analysis of the number under ad groups. Through these discussions, advertisers using Yahoo’s PPC can be used the following four points: (A) first thought advertising goals, then create a campaign (B) confirm the keyword type, effect and control advertising budget (C) full use of Insert Keyword feature to enhance the ads click rate (D) timely update ad copy and keywords, keywords and ad copy to confirm the correlation. For advertisers, if these four points as operating guidelines, coupled with the appropriate plan, The study believe will be able to maximize the effectiveness of advertising.