Feminism movements have undergoes for hundred years. And they have fought for equal rights and broken through the traditional ideas which holding them back for many years. With the development of post-modern society, post-modern feminism turns to self existence and self value. To follow one’s original instinct and desire as the main purpose, post-modern feminism shows diversification in many ways and presents the diversity and finds its value in different genders. The new idea that post-modern feminism offers is like a type of living or a way to think that one chose to believe. When consumer products transform from an object to an experience or a type of living, women’s figure of independent frequently presented by advertisements and applied on variety products. In this research, it adopts documentation analysis by discussing the ideas of post-modern feminism and its connection with the study of gender tendency in women marketing. With the thesis statement, the researcher collates and analyzes the idea of post-modern feminism into four main points. Through the annotation and generalization, the four main ideas of post-modern feminism turn into the element of visual design in this research. Furthermore, this research expects to let post-modern feminism enhance and glorify in different viewpoint by discussion and generalization. By convert and analysis the idea, the researcher tries to gives the new interpretation of post-modern feminism in order to connect visual design for continuing development and creation.