Li Shi-Zhen Pharmaceutical Group Co., Ltd. is a typical Taiwanese capital-China resident enterprise. Integrating Chinese traditional herbal medicine wisdom heritage and Taiwanese originated flexible Management knowledge and capability; it much further develops Chinese herbal medicine industry in China. The present study typically investigates this cross-trait integrated company to uncover its structures, operation process, development strategies, competitive advantages, and business model, and provides suggestions. Those topics are most closely related to the focus domains of the recent popular case study management education. We aim to provide an original, indigenous learning material for the participant centered, deep learning oriented case study. Analyzing both real business practices and management theories, the implications emerge to effective learning, knowledge collection and creation should be notable.