The purpose of this study is to investigate Taiwan's largest chicken essence product manufacturer's (Company A) development strategies in response to the business environment in order to build its competitive advantages. In other words, the researchers try to learn how Company A adjusted or adopted various strategies according to different market statuses in its different development stages, and ultimately reaching the goal of sustainable development. Through the analysis of Ansoff product/ market matrix, the researchers establish Company A as an example in the health product industry and analyze the future development trend of health product industry. The findings of the study are as follows. Company A during (1) Hu-Shin factory laying a foundation period (1976-1986): adopted market penetration strategy (2) production and marketing separation period (1986-2002): adopted product development (3) production and marketing integration period (2002-present): adopted market development in the early stage and changed to concentric diversification these recent years. Finally, The researchers also learn that Company A has adopted the strategy of Z direction in the Ansoff product/ market matrix. This kind of manufacturer pursues the long-term growth to follow strategy of the Z direction, maybe expands the Ansoff matrix originally application of scope in the sole strategy.