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題名:Factorial and Regression Analyses of Relationship Marketing Antecedents and Customer Loyalty: The Ethiopian Telecommunications Perspective
書刊名:International Journal of Electronic Customer Relationship Management
作者:Negi, Rakshit
出版日期:2010
卷期:4:3
頁次:頁252-263
主題關鍵詞:Relationship marketingRMCustomer loyaltyService marketingMobile telecommunicationsEthioipan telecommunication corporationETCEthiopia
原始連結:連回原系統網址new window
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  • 點閱點閱:53
期刊論文
1.Wetzels, Martin、De Ruyter, Ko、Van Birgelen, Marcel(1998)。Marketing Service Relationships: The Role of Commitment。Journal of Business and Industrial Marketing,13(4/5),406-423。  new window
2.Hsieh, Y. C.、Hiang, S. T.(2004)。A study of the impacts of service quality on relationship quality in search-experience credence services。Total Quality Management & Business Excellence,15(1),43-58。  new window
3.Ndubisi, Nelson Oly(2007)。Relationship marketing and customer loyalty。Marketing Intelligence and Planning,25(1),98-106。  new window
4.Ndubisi, N. O.、Chan, K. W.(2005)。Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction。International Journal of Bank Marketing,23,542-557。  new window
5.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
6.Anderson, J. C.、Narus, J. A.(1984)。A Model of the Distributor'€™s Perspective of Distributor-Manufacturer Working Relationship。Journal of Marketing,48(3),62-74。  new window
7.Athanassopoulos, A.、Gounaris, S.、Stathakopoulos, V.(2001)。Behavioral responses to customer satisfaction: An empirical study。European Journal of Marketing,35(5/6),687-707。  new window
8.Gundlach, Gregory T.、Achrol, Ravi S.、Mentzer, John T.(1995)。The Structure of Commitment in Exchange。Journal of Marketing,59(1),78-92。  new window
9.Achrol, Ravi S.(1991)。Evolution of the Marketing Organization: New Forms for Turbulent Environments。Journal of Marketing,55(4),77-93。  new window
10.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。  new window
11.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
12.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
13.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
14.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
15.Oly Ndubisi, N.(2006)。Effect of gender on customer loyalty: a relationship marketing approach。Marketing intelligence & planning,24(1),48-61。  new window
16.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
17.Rusbult, Caryl E.、Farrell, Dan、Rogers, Glen、Mainous, Arch G. III(1988)。Impact of exchange variables on exit, voice, loyalty, and neglect: An integrative model of responses to declining job satisfaction。Academy of Management Journal,31(3),599-627。  new window
18.Johnson, Jean L.(1999)。Strategic integration in industrial distribution channels: Managing the interfirm relationship as a strategic asset。Journal of the Academy of Marketing Science,27(1),4-18。  new window
19.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
20.Grönroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision,32(2),4-20。  new window
21.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Dyche, J.(2002)。The CRM handbook: A Business Guide to Customer Relationship Management。Boston:Addison-Wesley。  new window
2.Levitt, Theodore(1986)。Relationship management: the marketing imagination。New York:Free Press。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
4.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
其他
1.Bauer, H., Hammerschmidt, M. and Falk, T.(2002)。Measuring the quality of c-banking portals。  new window
2.Bejou, D., Wary, B. and Ingram, T.N.(1996)。Determinants of relationship quality: an artificial neutral network analysis。  new window
3.Bulusu, A. and Paracha, B.(2001)。Is your customer relationship management effective。  new window
4.Chan, K.W. and Ndubisi, N.O.(2004)。Building customer loyalty in the digital age through relationship marketing (RM) and the mediation effect of trust。  new window
5.Grönroos, C.(1990)。Relationship approach to the marketing function in service contexts: the marketing and organizational behavior interface。  new window
6.Harmozi, A.M. and Giles, S.(2004)。Data mining: a competitive weapon for banking and retail industries。  new window
7.Harrison, T.(2003)。Understanding the behaviour of financial services consumers: a research agenda。  new window
8.Hoffman, K.D. and Bateson, J.E.G.(2002)。Essentials of Services Marketing: Concepts, Strategies & Cases。  new window
9.Lindgreen, A., Palmer, R. and Vanhamme, J.(2004)。Contemporary marketing practice: theoretical propositions and practical implications。  new window
10.Maihotra, N.K.(2007)。Marketing Research: An Applied Orientation。  new window
11.Ndubisi, N.O.(2004)。Understanding the salience of cultural dimensions on relationship marketing, its underpinnings and aftermaths。  new window
12.Ndubisi, N.O., Maihotra, N.K. and Chan, K.(2009)。Relationship marketing, customer satisfaction and loyalty: a theoretical and empirical analysis from an Asian perspective。  new window
13.Negi, R.(2009)。User’s perceived service quality of mobile communications: experience from Ethiopia。  new window
14.Negi, R. and Deresse, C.(2007)。Modeling customer satisfaction in telecommunications: a study of changing expectations and performance standards among Ethiopian mobile users’。  new window
15.Payne, A. and Frow, P.(2004)。The role of multi-channe1 integration in customer relationship management。  new window
16.Peppers, D. and Rogers, M.(2004)。Managing Customer Relationships: A Strategic Framework。  new window
17.Rapp, S. and Collins, T.(1990)。The Great Marketing Turnaround。  new window
18.Sher, K.J. and Trull, T.J.(1996)。Methodological issues in psychopathology research。  new window
19.Skarmeas, D. and Robson, M.J.(2008)。Determinants of relationship quality in importer-exporter relationships。  new window
20.Zelalem, T., Negi, R. and Eyob, K.(2010)。An assessment of the marketing strategy for mobile services of Ethiopian Telecommunication Corporation。  new window
圖書論文
1.Jarvelin, A.、Lehtinen, U.(1996)。Relationship Quality in Business-to-Business Service Context。QUIS 5 Advancing Service Quality: a Global Perspective。Warwick Printing Company Ltd.。  new window
 
 
 
 
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