With “cultural globalization” and the development of a cultural creative industry, the local characteristics of culture have become a soft power. The importance of Culture cannot be ignored in the market because its value has become increasingly important. Therefore, the promotion and spread of local culture are important forces for developing the local economy. How to make the culture not only representative of cumulative wisdom in life by design transformation but also to have value-added means for creating different and unique goods in an increasingly homogenized market by presentation of entities is important. Based on this, the present study aims to examine the characteristics of cultural products and the possibility of product innovation. In the first stage, based on the methods recommended by design experts, five experts in the industrial circle are invited for in-depth interviews. Then using different key words related to cultural products, which are made based on the KJ (Kawakita Jiro) method. In the second stage, based on peer review, five participants with over five years of practical design experience are invited to classify 40 pictures of listed cultural products according to group content, in order to check if the previous items are sufficient in explaining the design characteristics of cultural products and in correcting the group name. Data obtained from the group discussion and individual interviews with experts in the third stage are analyzed. Based on the suggestions and analyses of the experts, a dimension model of cultural products is developed. This design model hopes to establish a design method which can be systematically employed to describe the design possibility of cultural products using relative and recognizable design elements. It also aims to create a design concept for connecting cultural value and the “emotional aspect” of products in order to extend modeling style, usage of materials, functionality, production technology, and other factors that emphasize cultural performance. Finally, it aims to push further innovation in the design of cultural products.